Redbox Blog
Category: App Store Optimisation
When is Your App Ready For Paid Search?
It’s important to make sure your app is prepared for a paid search campaign, have the right areas been addressed and the outcomes identified to clarify if the campaign is working?
Read More5 Key Actions to Take Once Your App Goes Live
Your apps live in the app store, and slowly your starting to get a few downloads. But you crave more. 1 or 2 downloads a day isn’t going to set the world alight and you need more traffic. Below are 5 point you need to consider to once your app is out there. These will guide the success of your app and help you improve your traffic and downloads.
Read More3 Ways of Achieving Great ROI From Your PPC Campaigns
How do you obtain the biggest return on your investments when utilizing pay per click advertising? Achieving good results are the foundations for learning how to improve your other campaigns and build further on your returns.
Read More3 Steps to Becoming the Master of App Discovery
So you have built an app, a brilliant app in fact, but nobody’s downloading it? You’re not the first and you wont be the last. With the Google Play store hosting 2.8 million apps, and Apple trailing closely behind with 2.2million apps, you can imagine how hard it is to be discovered.
Read MoreApp Marketing Terms You Need To Know
Are you a CMO, start-up with a new app or private investor, looking to increase app downloads, user engagement and/or ROI but don’t quite get all the mobile jargon?
Read MoreApple's 58% conversion rate makes Google look pricey - 5 steps to success
Brands and developers can now buy keyword search inside Apple’s app store. This article has 5 essential working practices that makes PPC look pricey and inefficient…
Read MoreWhy you need to invest in App Store Optimization
As the number of apps in the App Stores has grown, the chance of being found has dramatically dropped. App marketers have realised the importance of being able to find an app and thus started trying to improve app rankings, which has led to the creation of App Store Optimization.
Read MoreThe App Store’s new 50-character title limit in iOS 10
This week saw a big shake up in how titles work in the App Store and iOS 10 Apple has introduced a new 50-character guideline for all iOS apps, in a surprise move to coincide with the launch of the new iPhone 7. The change sees Apple move in line with Google’s 30-character limit, which although cleaner and more aesthetic makes optimization a more difficult and shrewd game.
Read MoreUsing Net Promoter Score To Reduce Your App’s Churn And Increase Downloads
Churn rate is the number of customers or subscribers who stop using an app during a given time period, app churn impacts user acquisition and lifetime value.
Read MoreThe Future - App Store Optimization in China
Spearheading App Store Optimization within China’s iOS store, at Redbox Mobile PLC we are already positioning our clients ahead of the curve, empowering both Chinese and international brands to increase their app downloads and revenues through organic means of App Store Optimization. At the same time giving consumers the right apps – and the best choice of apps – to fulfil his or her own needs.
Read MoreWhy monster mobile hit Pokémon Go needs ASO
The exciting augmented reality game has got users out and about searching for and battling Pokémon, including the elusive Pikachu.
Read MoreSocial media can lead to increased app downloads
Being able to interact successfully with existing and potential customers is now a pivotal part of any companies marketing strategy, but it can be a minefield.
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