Category: App Store Optimisation
5 ASO Myths you need to understand!
App Store Optimisation, or ASO, is still a grey area for a lot of app developers and owners. There are lots of people out there who simply think that if you build a great app, and then it will be hugely successful. But this could not be further than the truth. At Redbox Mobile plc, we want to help you cut through the smoke of App Marketing. ASO is crucial to an app's success, but for every great tip there is also a myth, which could seriously damage your rankings. Below, we discuss the top 5 myths within the world of App Store Optimisation.
The Only Way Is UAC
A new chapter in paid advertising has almost arrived; with the focus shifting from manually optimising demographic targeting and Cost Per Click (CPC) bidding strategies to a more automated, machine learning driven, approach. A couple of months ago, Google announced that Mobile app install campaigns will be eclipsed by Universal App Campaigns (UACs) and, as of tomorrow (15th November 2017), all existing Search, Display and YouTube app promotion campaigns will stop running.
Google's Universal App Campaigns to be Truly Universal
Google recently announced that Universal App Campaigns (UACs) will be the only AdWords app campaign that is launchable from 16th October. Any existing Search, Display and YouTube app install campaigns will stop running on 15th November. Google are advising to upgrade any Search, Display and YouTube app campaigns to UACs as soon as possible.
When is Your App Ready For Paid Search?
It’s important to make sure your app is prepared for a paid search campaign, have the right areas been addressed and the outcomes identified to clarify if the campaign is working?
5 Key Actions to Take Once Your App Goes Live
Your apps live in the app store, and slowly your starting to get a few downloads. But you crave more. 1 or 2 downloads a day isn’t going to set the world alight and you need more traffic. Below are 5 point you need to consider to once your app is out there. These will guide the success of your app and help you improve your traffic and downloads.
3 Ways of Achieving Great ROI From Your PPC Campaigns
How do you obtain the biggest return on your investments when utilizing pay per click advertising? Achieving good results are the foundations for learning how to improve your other campaigns and build further on your returns.
3 Steps to Becoming the Master of App Discovery
So you have built an app, a brilliant app in fact, but nobody’s downloading it? You’re not the first and you wont be the last. With the Google Play store hosting 2.8 million apps, and Apple trailing closely behind with 2.2million apps, you can imagine how hard it is to be discovered.
App Marketing Terms You Need To Know
Are you a CMO, start-up with a new app or private investor, looking to increase app downloads, user engagement and/or ROI but don’t quite get all the mobile jargon?
Apple's 58% conversion rate makes Google look pricey - 5 steps to success
Brands and developers can now buy keyword search inside Apple’s app store. This article has 5 essential working practices that makes PPC look pricey and inefficient…
Why you need to invest in App Store Optimization
As the number of apps in the App Stores has grown, the chance of being found has dramatically dropped. App marketers have realised the importance of being able to find an app and thus started trying to improve app rankings, which has led to the creation of App Store Optimization.
The App Store’s new 50-character title limit in iOS 10
This week saw a big shake up in how titles work in the App Store and iOS 10 Apple has introduced a new 50-character guideline for all iOS apps, in a surprise move to coincide with the launch of the new iPhone 7. The change sees Apple move in line with Google’s 30-character limit, which although cleaner and more aesthetic makes optimization a more difficult and shrewd game.
Using Net Promoter Score To Reduce Your App’s Churn And Increase Downloads
Churn rate is the number of customers or subscribers who stop using an app during a given time period, app churn impacts user acquisition and lifetime value.