Category: App Store Optimisation

App Marketing Terms You Need To Know

Are you a CMO, start-up with a new app or private investor, looking to increase app downloads, user engagement and/or ROI but don’t quite get all the mobile jargon?

Apple's 58% conversion rate makes Google look pricey - 5 steps to success

Brands and developers can now buy keyword search inside Apple’s app store. This article has 5 essential working practices that makes PPC look pricey and inefficient…

Why you need to invest in App Store Optimization

As the number of apps in the App Stores has grown, the chance of being found has dramatically dropped. App marketers have realised the importance of being able to find an app and thus started trying to improve app rankings, which has led to the creation of App Store Optimization.

The App Store’s new 50-character title limit in iOS 10

This week saw a big shake up in how titles work in the App Store and iOS 10 Apple has introduced a new 50-character guideline for all iOS apps, in a surprise move to coincide with the launch of the new iPhone 7. The change sees Apple move in line with Google’s 30-character limit, which although cleaner and more aesthetic makes optimization a more difficult and shrewd game.

Using Net Promoter Score To Reduce Your App’s Churn And Increase Downloads

Churn rate is the number of customers or subscribers who stop using an app during a given time period, app churn impacts user acquisition and lifetime value.

The Future - App Store Optimization in China

Spearheading App Store Optimization within China’s iOS store, at Redbox Mobile PLC we are already positioning our clients ahead of the curve, empowering both Chinese and international brands to increase their app downloads and revenues through organic means of App Store Optimization. At the same time giving consumers the right apps – and the best choice of apps – to fulfil his or her own needs.

Why monster mobile hit Pokémon Go needs ASO

The exciting augmented reality game has got users out and about searching for and battling Pokémon, including the elusive Pikachu.

Social media can lead to increased app downloads

Being able to interact successfully with existing and potential customers is now a pivotal part of any companies marketing strategy, but it can be a minefield.

The Chinese App Market - What You Need To Know

Mobile World Congress is underway and the Redbox Mobile team are set up and ready for action. This year MWC is held in Shanghai in addition to Barcelona, so we thought it the perfect opportunity to take a look at the Chinese app market.

What is ASO?

In simple terms App Store Optimization or ASO is the process of improving the visibility of a mobile app in an App Store, such as Google Play for Android or Apple App Store for iOS.

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