Events

Proving the value of content-led user acquisition and growth:

From brand-building to user acquisition and growth, the influence of content relevancy, creativity and campaign timing has never been more potent. Key to evolving those strategies is the ability to prove investment return through attribution and monetization. This panel discussion looks at the opportunity presented by the combination of relevance, creativity, timing and how to prove its dollar worth in 2024.

Join Adjust, Batch, Redbox and Yoke on Wednesday 8th November, at Yopo, in the Mandrake Hotel, at the heart of central London. Our awesome panel are: Rachael Fernandes, Monzo; Rhiannon Crawford, Paddy Power, Betfair & Sky Bet; Eugene Kuznetsov, Holland & Barrett; Deeksha Seth, Tripledot Studios.

Episode 7 of AdBites hears from Eran Friedman, Co-Founder and CTO of Singular; he joins host Samuel Chorlton to discuss the beneficial new insights that are available to app owners with the release of SKAN 4.0. Specifically, Eran and Sam discuss the new extended post-back period, course conversion values and how in SKAN 4.0 conversion values can go up, as well as down! Watch the episode for free now.

In July 2023 AppsFlyer, Batch and Redbox hosted a truly interesting panel event at the Soho Hotel, with guest speakers from Domino’s, Monzo and So Syncd. Under the steer of Sue Azari of AppsFlyer, our panellists spoke to a packed auditorium about how to acquire the most valuable customers and importantly, how to transition them from new users to app advocates.

Our panellists were: Jessica Alderson, Co-Founder and CEO of the personality type dating app So Syncd Stuart Jones, Head of Digital Products at Domino’s Vittorio Boccanera, Senior Growth Manager at Monzo Bank The session was chaired by Sue Azari, eCommerce Industry Lead at AppsFlyer.

In this 6th episode of AdBites, app growth consultant Thomas Petit chats to Redbox CTO Samuel Chorlton about the challenges of scaling UA growth in Apple Search Ads. Thomas brings all his insights and best-practice strategies to this session, offering valuable ideas for achieving additional scale.

On April 27th, in London, Redbox, AppsFlyer and Batch hosted an in-the-room panel event focused on how brands grow users and establish loyalty, via the app.

Our event chairperson was Sue Azari, eCommece Industry Lead at AppsFlyer and our expert panellists were:

• Jessica Llarena, Mobile App Product Owner at Decathlon
• Stuart Jones, Head of Digital Products at Domino's
• Justin Reid, Director of Media, Destinations & Hotels at Tripadvisor

We were so privileged to have such a brilliant panel, who covered some hot topics that included:

• The brand position on emerging from the Covid period and how strategies have had to change, in order to adapt to changes in consumer habits and desires.
• How the declining economic outlook has presented challenges for brands in terms of consumer spending, and how each brand has responded to that and what they're doing to help their customers through tough financial times.
• What does loyalty and retention mean to each brand and what role does the app play in maintaining customer relations and even strengthening them through a meaningful value exchange.
• Reviews - are they useful and how powerful is the role they play in retaining customers and adding value to app users?

Watch this space and the Redbox social media for the next event - get yourself in the room!

On March 9th, AdBites host Samuel Chorlton welcomes Simon Thillay, Head of ASO at AppTweak to the hotseat, to help us to understand how keyword research and data insights can shed light on your audience and their search intent when they visit the App Store.

There'll be a live Q&A during the session, so those tuning in can ask questions directly to Samuel and Simon.

Listen to the thoughts of Samuel Chorlton, CTO of Redbox Mobile, as he explores how the Redbox Apple Search Ads Platform employs a data-led approach to identifying and verifying keyword selection and how this improves your keyword bid management and subsequent ROI.

This session will also include an overview on the Apple Search Ads relevancy algorithm and the effect this has on effective bidding.

• WHEN: Tuesday, March 29, 2022 10:20 AM to 11:00 AM
• WHERE: Online

Lucy Bennett, Head of Commercial at Redbox Mobile reveals what has been learned from implementing iOS 15 Custom Product Page strategies for clients.

Joining Lucy will be Miray from our design team.

She discusses how contextually tailoring product page content can be made to appeal to targeted audiences or be relevant to key events, ultimately delivering better conversion performance and aligning with client KPIs.

• WHEN: Thursday, March 24, 2022 10:20 AM to 11:00 AM
• WHERE: Workshop Room 1 - ASO