What’s on the Redbox

Welcome to the Redbox Blog, where we aim to keep you up-to-date with all the latest news

SMX Presentation

June 23, 2017

CEO Rory Mudie talks ASO and Search Ads at SMX.

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The App Store is Evolving: What does this mean for App Discoverability?

June 13, 2017

Apple has just announced big changes coming to the App Store at their annual Apple Worldwide Developers Conference. The changes are due to happen in the Autumn, with the iOS 11 update. Apple has redesigned the App Store from the ground up, using their knowledge of the millions of apps that have been downloaded billions […]

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The Launch of BlackBox: The Innovative Game Changer in User Acquisition

June 1, 2017

When Rory Mudie was a senior executive at Vodafone, he spotted a trend in App promotion and noticed how App Store search was failing; it was then, he decided he would create the most used app promotion tool in the world. “Google and Apple are continually updating the methods they use to identify and rank […]

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Redbox Mobile PLC Brings New Concept ASO Plus & Search Ads to MWC 2017 in Barcelona

February 15, 2017

Redbox Mobile will be demonstrating its next generation App Store Optimization delivery Redbox Mobile PLC, the global leader in app ecosystems and ASO in the commercial and mobile markets, has announced that it will be demonstrating its next generation App Store Optimization strategies – ASO Plus – for delivering the best enhanced ASO to complement […]

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Apple’s 58% conversion rate makes Google look pricey – 5 steps to success

January 30, 2017

Brands and developers can now buy keyword search inside Apple’s app store. This article has 5 essential working practices that makes PPC look pricey and inefficient…

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Redbox Mobile PLC brings new concept ASO ‘Plus’ to Integrated Live

October 27, 2016

Redbox Mobile PLC, the global leader in app acquisition and App Store Optimization in the commercial and mobile markets, has announced that it will be demonstrating its next generation App Store Optimization strategy – ASO Plus – for delivering the best enhanced ASO to complement iOS 10, combining Apple’s Search Ads function with existing organic search […]

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Apple Search Ads have launched

October 7, 2016

Since its anticipated announcement back in June at WWDC, Apple Search Ads has finally been launched. App developers and app marketers who have signed up and set their ad campaigns will now see them inside the US App Store. For a limited time only Apple will also be giving advertisers a $100 credit for signing […]

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Why you need to invest in App Store Optimization

September 14, 2016

WHAT IS ASO As the number of apps in the App Stores has grown, the chance of being found has dramatically dropped. App marketers have realised the importance of being able to find an app and thus started trying to improve app rankings, which has led to the creation of App Store Optimization. In simple […]

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The App Store’s new 50-character title limit in iOS 10

September 7, 2016

This week saw a big shake up in how titles work in the App Store and iOS 10 Apple has introduced a new 50-character guideline for all iOS apps, in a surprise move to coincide with the launch of the new iPhone 7. The change sees Apple move in line with Google’s 30-character limit, which […]

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New Apple TV Remote app for iPhones

August 3, 2016

The Apple TV Remote app has been available to developers on iOS10 beta since WWDC and on 1st August was released to the public in the App Store. It currently ranks at number 11 in the entertainment category for free apps. The new app effectively recreates all the functions of the Siri Remote and features […]

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