Redbox Blog

Interview with Oliver O’Neill: Senior Performance Marketing Manager & App lead @ News UK

The App Growth awards are now in their 4th year.

Fraser & Tilly go on holiday to Berlin (If only!)

Apple Search Ads is not only an effective way to promote your app in the iOS App Store but also a tool that gives direct insight into the searches that lead users to download your app. Sometimes, there is one clear winner when it comes to which keyword is the most efficient at driving downloads but more often than not, your top keyword changes from day to day. Why? Because searches are often reflective of what’s going on outside of the App Store, which we know isn’t static!

This month has been relatively quiet on the Apple news front – apart from those shiny new M1 Macs. We just wanted to share a couple of new developments around App Store Connect.

London, via Japan and Gerrards Cross, Buckinghamshire

In 2020, with the coronavirus pandemic and essential lockdowns disrupting the lives of everyone around the world, the market space has been focusing increasingly heavily on the online and mobile space, it is a dramatic increase beyond the usual shift to online we have seen in recent years. So, more than ever, it is vitally important to make sure you are successfully managing the strategy of your app marketing in anticipation of this period.

The Redbox Toolbox app was released on the App Store just over a year ago in October 2019 as a free DIY App Store Optimisation (ASO) tool. Initially created as an internal tool for our account managers to help structure metadata for their clients, it was then adapted to fit smaller iOS developers who could use the Toolbox to write their metadata.

A technical lead is someone who oversees a team of technical personnel at a software or tech company. I lead software development and the software engineering team for Redbox and troubleshoot technical issues that involve software development, engineering tasks and product releases for the Redbox Platform.

Available to download from the App Store now!

iOS 14 is one of Apple's biggest iOS updates to date, introducing Home screen design changes, major new features, updates for existing apps, Siri improvements and many other changes that streamline the iOS interface. A series of privacy updates to iOS 14 coming into effect early 2021 essentially eliminated an important element of in-app mobile advertising and measurement — the Apple IDFA.

We at Redbox Mobile wanted to put down our thoughts in order to help you to go ahead and launch your own webinar series. If you have done already, that’s great, maybe you’ll find some of our tips useful anyhow.