Five insanely powerful Apple Search Ads best practices
April 29, 2019
The number of apps getting launched in the App Store is increasing by the day. While the competition for attention also increases, Apple Search Ads have proven to be an effective way for developers and marketers to get their app discovered. But with every app out there using them to reach their target users, how […]
Read moreFive traits of a winning Google App Campaign
April 15, 2019
The Google Play store has been growing at a rapid pace over the last few years. While that gives users plenty of mobile apps and games to try out in every category, it is becoming difficult for app developers and marketers to gain attention for their apps. The competition for the attention of the same […]
Read moreGlobal ambitions for Apple Search Ads
March 28, 2019
Apple announces the introduction of new Apple Search Ads territories bringing the total to 59 territories. Apple has expanded the number of Storefronts eligible for Apple Search Ads from 13 to 59 and you need to move quick to maximise your reach while costs are competitive. Don’t spend hours optimising CPT Bids and budget allocation […]
Read moreHow to optimise your Google Play Store Search Ad campaigns for success
February 28, 2019
Since its launch in 2008, the Google Play Store has been growing rapidly and now has over a billion users. Over eight billion apps are installed from Google Play every month. This shows how much competition there is on the platform for app developers and marketers today. Numbers aside, consider things from a normal […]
Read moreApple Search Ads – Everything You Need To Know About How They Work
January 31, 2019
App developers and marketers can’t afford to ignore Apple Search Ads. There’s just too much competition with over 2 million apps waiting to be discovered and downloaded. With Apple Search ads fast emerging as a new and effective way to acquire users, many app owners are now realising the importance of using Search Ads to […]
Read moreApple Search Ads: Avoid These 10 Mistakes That Could Doom You To Failure
It’s so easy to get started with Apple Search Ads that most of the time digital marketers miss out on the much-needed details. They rush into creating their first campaign without giving much thought to as to where they could potentially go wrong. Pressing the accelerator full-on as soon as you’ve started with Apple Search […]
Read moreApple Search Ads: CPA Analysis December 2018
January 30, 2019
Welcome to our monthly update where we examine the average CPA (cost per acquisition) for Apple Search Ads campaigns across three segments – Games, News and Sports as well as the overall CPA. To recap from the last month, we calculated the mean CPA by summing the spend for the month and dividing that value […]
Read moreApple Search Ads: The complete guide for beginners
December 31, 2018
With more than 2 million apps available on the App Store, it’s becoming increasingly difficult for developers and marketers to make their apps and games stand out from the crowd. Of course, you could run hundreds of social media ads to reach out to your target market, but the fact remains that 70% of users […]
Read moreApple Search Ads: 6 Tips To Market Your Mobile Game
December 30, 2018
The mobile games industry is growing leaps and bounds with 2018 data showing that mobile games account for around 51% of global game revenues. In fact, users are so fond of mobile games that data shows that 62% of smartphone owners install them within the very first week of buying a phone. With mobile games […]
Read moreHow To Use ASO And Paid Search To Conquer The App Stores
December 19, 2018
As of 2018, Statista reports that Android users have the choice of between 2.1 million mobile apps on the Google Play Store, with Apple approximately the same amount. Consequently, it is becoming increasingly difficult for mobile apps to get discovered. The only way to start attracting your target users is to nail your App Store […]
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