Redbox Blog

At WWDC 2021, Apple showed just how important they feel an app’s Product Page is with the announcement of three new features that are designed to help developers acquire more customers through the App Store. The three additions are: Custom Product Pages; Product Page Optimisation; and In-App Events. In support of these new marketing tools, Apple is launching a brand-new App Analytics dashboard that promises to show all the necessary metrics required to make optimisations to your app’s Product Page.

We’ve been busy recently; developing and testing new features that make it even easier to create, manage and review your App Store Optimisation (ASO) strategy. Yes, that’s right, you can run a basic ASO strategy from start to end, without leaving the Redbox Toolbox app. Not to mention, it won’t cost the Earth to use.

A few weeks ago, we wrote about the rumours and our expectations for WWDC, which you can read about here: We didn’t get everything we anticipated, but it was a great showcase of Apple’s capabilities, in a year in which their employees were all working from home. If you missed the event, you can watch the full Keynote here: https://developer.apple.com/wwdc21/101

Google is developing significant changes to its application metadata requirements.

More than 5 million apps are available to download from the Apple App Store and the Google Play Store, which makes it a very competitive marketplace. However, the principle objective of intelligent search optimisation is to improve the organic visibility of your app specifically to improve your download conversion rate, improve registrations and consumer spend.

The annual Worldwide Developers Conference (WWDC) is where Apple show off their latest work on their operating systems and host sessions catered towards developers. It kicks off on the 7th June with the main Keynote in which we expect iOS 15, iPadOS 15, macOS 12, watchOS 8 and tvOS 15 to be revealed. Like last year, WWDC will be an online-only event and will feature a week of pre-recorded videos detailing the updates throughout Apple’s platforms.

Visuals play a key role in the journey for a user while on the app stores and downloading apps. They are 10 times more likely to scroll through the screenshot preview gallery than they are expanding the description, so it is crucial that the screenshots “sell” the app and become embedded in the user’s life. What is the main aim of screenshots? Simply put, it is to drive installs.

By James Salins, CEO Redbox Mobile

Managing advertising campaigns that are successful and cost-effective has long challenged organisations, especially with the continual emergence of new advertising outlets. One of the core advertising platforms in the technology space is Apple Search Ads.

We get under the skin of Apple's new ad format to give you the decision-making facts.

In times of uncertainty, the finance world flock to the old trusted stalwart - gold. Over the last 18 months the price of gold has hit an all-time high.

M&A & IPO in Mobile Adtech land. By James Salins, CEO Redbox Mobile, 1st April 2021 Phew! 2021 has already turned into an M&A & IPO extravaganza within adtech. If you work in the mobile ad industry, you are used to constant change. But this is just ridiculous.