Redbox Blog

M&A & IPO in Mobile Adtech land. By James Salins, CEO Redbox Mobile, 1st April 2021 Phew! 2021 has already turned into an M&A & IPO extravaganza within adtech. If you work in the mobile ad industry, you are used to constant change. But this is just ridiculous.

Privacy, who’s got it and who hasn’t is at the forefront of the soon to launch update to iOS 14.5, App Tracking Transparency is a new feature requiring apps to request permission from users before tracking them across other apps and websites.

Short selling? A shop for summer holiday clothing? No, ‘short selling’, where investors try to make money by betting a company’s share price will fall has taken the spotlight in the States thanks to a forum on the social media site Reddit called ‘r/wallstreetbets’ fuelling massive gains in GamesStop, the US games retailer, along with a number of other companies.

Thursday 21st Jan saw Redbox deliver our 4th Webinar in partnership with Adjust and Google. The idea was to get to grips with what happened with the Fintech vertical in 2020 and try and make some predictions for 2021.

The pandemic and the restrictions to our lives that Covid-19 has introduced has meant we’ve all had to adopt a new way of life in lockdown, mostly inside and isolated. The same-day-every-day experience we are all enduring really can make it feel like you’re stuck in a Groundhog Day cycle of eat, sleep, repeat. But! There are apps out there that can keep you fit, teach you new skills or even improve your terrible cooking.

Interview with Oliver O’Neill: Senior Performance Marketing Manager & App lead @ News UK

The App Growth awards are now in their 4th year.

Fraser & Tilly go on holiday to Berlin (If only!)

Apple Search Ads is not only an effective way to promote your app in the iOS App Store but also a tool that gives direct insight into the searches that lead users to download your app. Sometimes, there is one clear winner when it comes to which keyword is the most efficient at driving downloads but more often than not, your top keyword changes from day to day. Why? Because searches are often reflective of what’s going on outside of the App Store, which we know isn’t static!

This month has been relatively quiet on the Apple news front – apart from those shiny new M1 Macs. We just wanted to share a couple of new developments around App Store Connect.

London, via Japan and Gerrards Cross, Buckinghamshire

In 2020, with the coronavirus pandemic and essential lockdowns disrupting the lives of everyone around the world, the market space has been focusing increasingly heavily on the online and mobile space, it is a dramatic increase beyond the usual shift to online we have seen in recent years. So, more than ever, it is vitally important to make sure you are successfully managing the strategy of your app marketing in anticipation of this period.