Redbox Blog

Sharing is caring. We love to bring you up to speed on the latest mobile issues of the day, ASO and Apple Search Ads related stuff and team updates.
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iOS15 - Optimise for Better User Experience

iOS15 - Optimise for Better User Experience

Time to review what we do and don't know about the imminent iOS 15 update from Apple

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iOS 15: A Game Changer for App Store Product Pages

iOS 15: A Game Changer for App Store Product Pages

At WWDC 2021, Apple showed just how important they feel an app's Product Page is with the announcement of three new features that are designed to help developers acquire more customers through the App Store.

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New Features in the Redbox Toolbox? Yes please.

New Features in the Redbox Toolbox? Yes please.

We've been busy recently; developing and testing new features that make it even easier to create, manage and review your App Store Optimisation (ASO) strategy.

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WWDC 2021: What’s New?

WWDC 2021: What’s New?

A few weeks ago, we wrote about the rumours and our expectations for WWDC. We didn’t get everything we anticipated, but it was a great showcase of Apple’s capabilities, in a year in which their employees were all working from home.

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Google ASO Changes: Let us walk you through them!

Google ASO Changes: Let us walk you through them!

Google is developing significant changes to its application metadata requirements.

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A Quick Guide to ASO (App Store Optimisation)

A Quick Guide to ASO (App Store Optimisation)

More than 5 million apps are available to download from the Apple App Store and the Google Play Store, which makes it a very competitive marketplace. However, the principle objective of intelligent search optimisation is to improve the organic visibility of your app specifically to improve your download conversion rate, improve registrations and consumer spend.

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WWDC 2021: Rumours & Wishlist

WWDC 2021: Rumours & Wishlist

The annual Worldwide Developers Conference (WWDC) is where Apple show off their latest work on their operating systems and host sessions catered towards developers. It kicks off on the 7th June with the main Keynote in which we expect iOS 15, iPadOS 15, macOS 12, watchOS 8 and tvOS 15 to be revealed. Like last year, WWDC will be an online-only event and will feature a week of pre-recorded videos detailing the updates throughout Apple's platforms.

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Screenshots: The Shop Window Of Your App

 Screenshots: The Shop Window Of Your App

Visuals play a key role in the journey for a user while on the app stores and downloading apps. They are 10 times more likely to scroll through the screenshot preview gallery than they are expanding the description, so it is crucial that the screenshots “sell” the app and become embedded in the user’s life. What is the main aim of screenshots? Simply put, it is to drive installs.

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Redbox Mobile is now an Apple Search Ads Partner

Redbox Mobile is now an Apple Search Ads Partner

It is with some pride and excitement that Redbox Mobile is able to announce our new status as an Apple Search Ads Partner.

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Managing Apple Search Ads Campaigns - The Redbox Platform

Managing Apple Search Ads Campaigns - The Redbox Platform

Managing advertising campaigns that are successful and cost-effective has long challenged organisations, especially with the continual emergence of new advertising outlets. One of the core advertising platforms in the technology space is Apple Search Ads.

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Apple Search Tab Ads - A New First-Mover Opportunity

Apple Search Tab Ads -  A New First-Mover Opportunity

We get under the skin of Apple's new ad format to give you the decision-making facts.

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Is Apple Search Ads the New Gold?

Is Apple Search Ads the New Gold?

In times of uncertainty, the finance world flock to the old trusted stalwart - gold. Over the last 18 months the price of gold has hit an all-time high.

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