Redbox Blog

In 2020, with the coronavirus pandemic and essential lockdowns disrupting the lives of everyone around the world, the market space has been focusing increasingly heavily on the online and mobile space, it is a dramatic increase beyond the usual shift to online we have seen in recent years. So, more than ever, it is vitally important to make sure you are successfully managing the strategy of your app marketing in anticipation of this period.

The Redbox Toolbox app was released on the App Store just over a year ago in October 2019 as a free DIY App Store Optimisation (ASO) tool. Initially created as an internal tool for our account managers to help structure metadata for their clients, it was then adapted to fit smaller iOS developers who could use the Toolbox to write their metadata.

A technical lead is someone who oversees a team of technical personnel at a software or tech company. I lead software development and the software engineering team for Redbox and troubleshoot technical issues that involve software development, engineering tasks and product releases for the Redbox Platform.

Available to download from the App Store now!

iOS 14 is one of Apple's biggest iOS updates to date, introducing Home screen design changes, major new features, updates for existing apps, Siri improvements and many other changes that streamline the iOS interface. A series of privacy updates to iOS 14 coming into effect early 2021 essentially eliminated an important element of in-app mobile advertising and measurement — the Apple IDFA.

We at Redbox Mobile wanted to put down our thoughts in order to help you to go ahead and launch your own webinar series. If you have done already, that’s great, maybe you’ll find some of our tips useful anyhow.

We thought it would be fun and informative for you to get to know the people at Redbox over the course of the coming months. For our first interview – we thought we’d pick the person with the most experience (i.e. the oldest person!) That’s James Salins, our CEO, who joined Redbox in Jan 2019.

Find out how a railcard to London costs just as much as a flat in Leeds and how to learn new skills fast in a pandemic. Jemima Wildi, new recruit but now seasoned Account Executive, discusses the challenges she has faced in the last six months.

Lead Designer Nicole Azu from Redbox Mobile discusses screenshot best practices, the importance of messaging, and gaining a competitive advantage on the iOS app store.

Join King, Gram Games, Supersonic studios for the 3rd Mobile afternoon Tea Talks brought to you by Redbox Mobile and Adjust.

Recent News of the the IDFA opt in Privacy policy from Apple being postponed by Apple has not only caused app marketers to breathe a sigh of relief but bought both developers and attribution partners some valuable time to establish what they knew normal for mobile attribution is.

“The App Store is designed to be a safe and trusted place for users to discover apps created by talented developers around the world.” With iOS 14, developers will need to ask their app users for their permission to track their activities within the app, meaning that users now don’t Opt-Out of tracking but instead Opt-In. So, what’s wrong with that? Greater transparency on privacy settings can only be a good thing, right? The announcement has left most marketers at least slightly confused on what this means for campaigns. Read on to find out why marketers can most likely breathe a heavy sigh of relief.