Redbox Blog

Sharing is caring. We love to bring you up to speed on the latest mobile issues of the day, ASO and Apple Search Ads related stuff and team updates.
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The Rise of the Subscription Economy - Webinar

The Rise of the Subscription Economy - Webinar

We recently held a successful and informative webinar in association with AppsFlyer to discuss the strategies and industry thinking surrounding the recent marked rise of subscriptions as a monetisation model.

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Redbox Mobile WINNERS - Effective Mobile Marketing Awards 2021

Redbox Mobile WINNERS - Effective Mobile Marketing Awards 2021

An amazing win for The Redbox Team: Most Effective Search Campaign 2021, for the achievements and account growth of PrettyLittleThing.

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How to Prepare your App for Black Friday

How to Prepare your App for Black Friday

We take a look at ways to get your App Ready for Black Friday with some tips on Metadata and Screenshot Design. We reference AWARD WINNING work completed for PLT (PrettyLittleThing) and cover recommendations from Redbox and Apple!

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Organic and Paid App Marketing. Why do both?

Organic and Paid App Marketing. Why do both?

Paid and Organic user acquisition have a holistic relationship in which the success of one affects the success of the other and vice versa. By increasing your paid activity, for example, Apple Search Ads (ASA) or Google UAC, you will increase the volume of organic installs for your app.

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Google Play Store: New Policies that effect your App’s Metadata

Google Play Store: New Policies that effect your App’s Metadata

As of September 29th 2021, the character limit of an App’s title on Google Play has been reduced from 50 characters to 30 – a pretty big adjustment to make and one that will involve some copy craft for many apps.

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iOS15 - Optimise for Better User Experience

iOS15 - Optimise for Better User Experience

Time to review what we do and don't know about the imminent iOS 15 update from Apple

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iOS 15: A Game Changer for App Store Product Pages

iOS 15: A Game Changer for App Store Product Pages

At WWDC 2021, Apple showed just how important they feel an app's Product Page is with the announcement of three new features that are designed to help developers acquire more customers through the App Store.

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New Features in the Redbox Toolbox? Yes please.

New Features in the Redbox Toolbox? Yes please.

We've been busy recently; developing and testing new features that make it even easier to create, manage and review your App Store Optimisation (ASO) strategy.

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WWDC 2021: What’s New?

WWDC 2021: What’s New?

A few weeks ago, we wrote about the rumours and our expectations for WWDC. We didn’t get everything we anticipated, but it was a great showcase of Apple’s capabilities, in a year in which their employees were all working from home.

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Google ASO Changes: Let us walk you through them!

Google ASO Changes: Let us walk you through them!

Google is developing significant changes to its application metadata requirements.

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A Quick Guide to ASO (App Store Optimisation)

A Quick Guide to ASO (App Store Optimisation)

More than 5 million apps are available to download from the Apple App Store and the Google Play Store, which makes it a very competitive marketplace. However, the principle objective of intelligent search optimisation is to improve the organic visibility of your app specifically to improve your download conversion rate, improve registrations and consumer spend.

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WWDC 2021: Rumours & Wishlist

WWDC 2021: Rumours & Wishlist

The annual Worldwide Developers Conference (WWDC) is where Apple show off their latest work on their operating systems and host sessions catered towards developers. It kicks off on the 7th June with the main Keynote in which we expect iOS 15, iPadOS 15, macOS 12, watchOS 8 and tvOS 15 to be revealed. Like last year, WWDC will be an online-only event and will feature a week of pre-recorded videos detailing the updates throughout Apple's platforms.

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