A dynamic strategy for app growth: How aligning in-app Video+ campaigns with ASO and custom product pages, creates a virtuous circle of best-performance.

Have you ever read a more complicated headline than that one?! Just trying to sum-up this topic was challenging enough, so if you’re an app owner, I can see how the thought of putting those tactics together might give you a headache. So we’ve broken it down for you here, so you can harness the power of this joined-up strategy.

What does it take to move a dating app from from 1 - 100?

It’s little over a decade since Tinder launched - Now, globally there are almost 8,000 different dating apps with an endless supply of diverse customers. Just existing in that category is a challenge; so what does it take to be a winner in the dating app world? Read our thoughts on that!

Are you using Custom Product Pages to improve your Dating app's conversions?

In this blog you’ll read about how custom product pages allow dating apps to be relevant to different global audience segments; how using custom product pages can deliver better conversion from your UA investments outside the App Store; when to use custom product pages to promote new app features or subscription offers, and how custom product pages fuel ad variations across search results campaigns.

How to love your dating app's keyword strategies, on a low budget.

For those in the highly competitive dating app vertical, getting the best from your keyword strategy when your budgets are squeezed, can be a challenge. Simply ranking highly is not all it takes (or is not affordable), so what else can you do? Find out in this useful guide.

Use In-App Events to make your dating app the "Hot Ticket"

Did you know that the large dating apps used an average of 2.4 In-App Events (IAE) per month in 2023? That’s massive. But why and how did they do that? Did they benefit from it? Let’s find out.

Our App Growth Successes in Banking and Fintech Sector

To wrap up our #FintechFocus blog series, we've pulled together here some great results from real-life strategies delivered for banking and fintech clients.

Redbox Mobile announces three International Standardisation for Organisation (ISO) certifications.

The three certifications are: ISO 27001(Information Security), ISO 9001 (Quality Management) and ISO 45001, (Health & Safety).

Redefining Apple Search Ads Campaign Management: Unleashing the Power of Astra’s Automation

In the dynamic realm of Apple Search Ads, where agility and precision are paramount, Redbox Mobile has emerged as a trailblazer with its cutting-edge Campaign Management Platform (CMP), Astra. This award-winning user acquisition solution has redefined the landscape by harnessing the power of automation, in a world that’s predominantly rules-based.

Unveiling the pontential of Apple Search Ads for digital banking and fintech apps

The fintech market across banking and trading is fiercely competitive - the never-ending pursuit of mobile customer acquisition has put the focus on return on advertising spend (ROAS) and nowhere is this more cut-throat than on the app stores, where conversion of valuable users is fiercely sought after. Hence, investment in a comprehensive Apple Search Ads strategy can be instrumental in reaching and converting more users.

Strategic ASO Practices for Digital Banking and Fintech Apps

In this third instalment of #FintechFocus, we highlight App Store Optimisation (ASO) strategies that play a vital role in enhancing app visibility, user trust, and overall performance for your digital banking and fintech app.

Unveiling Astra Experiments P2: Further advances in sophisticated campaign testing for Apple Search Ads

In the ever-evolving landscape of mobile app marketing, staying ahead of the curve is not just an advantage, but a necessity. As such, we’re thrilled to announce the launch of Astra Experiments phase 2, which brings even more sophistication and flexibility to campaign testing in Apple Search Ads.

Navigating Challenges and Implementing Strategies for Growing Digital Banking and Fintech Apps

The comprehensive insights presented in this blog, stem from their extensive expertise with Digital Banks and Finetch apps. Their strategies, meticulously crafted to address the challenges inherent in Digital Banks and Finetch apps, hold relevance in similar use-case scenarios within the broad spectrum of Fintech applications. Draw on them for your own growth, or engage our team to convert these challenges into opportunities for your fintech app.

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