What’s on the Redbox

Welcome to the Redbox Blog, where we aim to keep you up-to-date with all the latest news

Five insanely powerful Apple Search Ads best practices

April 29, 2019

The number of apps getting launched in the App Store is increasing by the day. While the competition for attention also increases, Apple Search Ads have proven to be an effective way for developers and marketers to get their app discovered. But with every app out there using them to reach their target users, how […]

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Five traits of a winning Google App Campaign

April 15, 2019

The Google Play store has been growing at a rapid pace over the last few years. While that gives users plenty of mobile apps and games to try out in every category, it is becoming difficult for app developers and marketers to gain attention for their apps. The competition for the attention of the same […]

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Global ambitions for Apple Search Ads

March 28, 2019

Apple announces the introduction of new Apple Search Ads territories bringing the total to 59 territories.  Apple has expanded the number of Storefronts eligible for Apple Search Ads from 13 to 59 and you need to move quick to maximise your reach while costs are competitive. Don’t spend hours optimising CPT Bids and budget allocation […]

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How to optimise your Google Play Store Search Ad campaigns for success

February 28, 2019

Since its launch in 2008, the Google Play Store has been growing rapidly and now has over a billion users. Over eight billion apps are installed from Google Play every month. This shows how much competition there is on the platform for app developers and marketers today.   Numbers aside,  consider things from a normal […]

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Apple Search Ads – Everything You Need To Know About How They Work

January 31, 2019

App developers and marketers can’t afford to ignore Apple Search Ads. There’s just too much competition with over 2 million apps waiting to be discovered and downloaded. With Apple Search ads fast emerging as a new and effective way to acquire users, many app owners are now realising the importance of using Search Ads to […]

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Apple Search Ads: Avoid These 10 Mistakes That Could Doom You To Failure

It’s so easy to get started with Apple Search Ads that most of the time digital marketers miss out on the much-needed details. They rush into creating their first campaign without giving much thought to as to where they could potentially go wrong. Pressing the accelerator full-on as soon as you’ve started with Apple Search […]

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Apple Search Ads: CPA Analysis December 2018

January 30, 2019

Welcome to our monthly update where we examine the average CPA (cost per acquisition) for Apple Search Ads campaigns across three segments  – Games, News and Sports as well as the overall CPA. To recap from the last month, we calculated the mean CPA by summing the spend for the month and dividing that value […]

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Apple Search Ads: The complete guide for beginners

December 31, 2018

With more than 2 million apps available on the App Store, it’s becoming increasingly difficult for developers and marketers to make their apps and games stand out from the crowd. Of course, you could run hundreds of social media ads to reach out to your target market, but the fact remains that 70% of users […]

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Apple Search Ads: 6 Tips To Market Your Mobile Game

December 30, 2018

The mobile games industry is growing leaps and bounds with 2018 data showing that mobile games account for around 51% of global game revenues. In fact, users are so fond of mobile games that data shows that 62% of smartphone owners install them within the very first week of buying a phone. With mobile games […]

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How To Use ASO And Paid Search To Conquer The App Stores

December 19, 2018

As of 2018, Statista reports that Android users have the choice of between 2.1 million mobile apps on the Google Play Store, with Apple approximately the same amount. Consequently, it is becoming increasingly difficult for mobile apps to get discovered. The only way to start attracting your target users is to nail your App Store […]

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