Introducing the Renamed & Redesigned ASO Toolkit
We released the Redbox Toolbox in 2019 as a way for indie developers to take their first steps into the world of ASO. We’re now following some of our own advice by changing the name of our tool to “ASO Toolkit” so that’s easier to find!
The Rise of the Subscription Economy - Webinar
We recently held a successful and informative webinar in association with AppsFlyer to discuss the strategies and industry thinking surrounding the recent marked rise of subscriptions as a monetisation model.
Redbox Mobile WINNERS - Effective Mobile Marketing Awards 2021
An amazing win for The Redbox Team: Most Effective Search Campaign 2021, for the achievements and account growth of PrettyLittleThing.
How to Prepare your App for Black Friday
We take a look at ways to get your App Ready for Black Friday with some tips on Metadata and Screenshot Design. We reference AWARD WINNING work completed for PLT (PrettyLittleThing) and cover recommendations from Redbox and Apple!
Organic and Paid App Marketing. Why do both?
Paid and Organic user acquisition have a holistic relationship in which the success of one affects the success of the other and vice versa. By increasing your paid activity, for example, Apple Search Ads (ASA) or Google UAC, you will increase the volume of organic installs for your app.
Google Play Store: New Policies that effect your App’s Metadata
As of September 29th 2021, the character limit of an App’s title on Google Play has been reduced from 50 characters to 30 – a pretty big adjustment to make and one that will involve some copy craft for many apps.
iOS15 - Optimise for Better User Experience
Time to review what we do and don't know about the imminent iOS 15 update from Apple
iOS 15: A Game Changer for App Store Product Pages
At WWDC 2021, Apple showed just how important they feel an app's Product Page is with the announcement of three new features that are designed to help developers acquire more customers through the App Store.
New Features in the Redbox Toolbox? Yes please.
We've been busy recently; developing and testing new features that make it even easier to create, manage and review your App Store Optimisation (ASO) strategy.
WWDC 2021: What’s New?
A few weeks ago, we wrote about the rumours and our expectations for WWDC. We didn’t get everything we anticipated, but it was a great showcase of Apple’s capabilities, in a year in which their employees were all working from home.
Google ASO Changes: Let us walk you through them!
Google is developing significant changes to its application metadata requirements.
A Quick Guide to ASO (App Store Optimisation)
More than 5 million apps are available to download from the Apple App Store and the Google Play Store, which makes it a very competitive marketplace. However, the principle objective of intelligent search optimisation is to improve the organic visibility of your app specifically to improve your download conversion rate, improve registrations and consumer spend.