Creative Optimisation Growth Tips for Gaming Apps
For gaming apps, growth is challenging and customer churn is a fact of life. But there are other ways to achieve user cut-through on the app marketplaces; thinking creatively about user engagement can help gaming apps to scale.
New, pioneering features are live on Astra, for more effective Apple Search Ads management
This week, three new Astra features are up and running for Apple Search Ads campaign managers: Scheduled Changes, Return on Advertising Spend (ROAS) Optimisation and Experiments Beta.
Event blog: Acquisition to Advocate: Growing the most valuable app users.
This valuable panel event brought together industry leaders from Monzo, So Syncd and Domino's to discuss their best practice tactics and real life examples of taking app users from acquisition to advocate.
Guest blog from Thomas Petit: High Hopes - expectations of scaling in Apple Search Ads
As a follow-up to his AdBites vodcast, Thomas Petit summarises his best-practice tips for scaling with Apple Search Ads.
AdBites ep 6 - High Hopes: expectations of scaling in Apple Search Ads
In the 6th episode of AdBites, host Samuel Chorlton talks to app growth consultant Thomas Petit about best practice tips for scaling your Apple Search Ads UA.
Panel event review: Growth and Loyalty via the eCommerce App
In late April, brands from the world of eComm app marketing braved the rain to watch a panel discussion with three eCommerce big-hitters: Stuart Jones (Domino’s), Jessica Llarena (Decathlon) and Justin Reid (Tripadvisor). Read the highlights!
AdBites ep 5 - Data Dynamics: How market trends can impact your Apple Search Ads CPD
Lexi Sydow, Director - Corporate Marketing & Insights at data.ai joins AdBites host Samuel Chorlton to explore how analysing CPD data and App Store trends can help plan for CPD variances.
Redbox adds ChatGPT keyword discovery to Apple Search Ads CMP.
We’ve added ChatGPT capabilities to our Apple Search Ads CMP, Astra, to enhance keyword discovery, to expand the pool of potential keywords that Astra is able to generate for its Apple Search Ads clients.
AdBites ep 4 - Acing Attribution: Drive the most valuable users via post-attribution analysis for Apple Search Ads.
AdBites host Samuel Chorlton welcomes Sema Ece Toker, Lead Solutions Consultant at Adjust to AdBites, for a discussion about the key role attribution plays in your UA strategies for Apple Search Ads.
Key insights from the AdBites ASO Keyword Power session, with Simon Thillay.
On 9 March 2023, Simon Thillay, Head of ASO at AppTweak, participated in the AdBites webinar series by Redbox Mobile about Apple Search Ads. The session titled “Keyword Power: Harnessing ASO Insights to Fuel Apple Search Ads Success” saw AdBites host Samuel Chorlton, CTO of Redbox Mobile, in talk with Simon.
Redbox Adds Share of Voice to the Apple Search Ads CMP, Astra
Our Apple Search Ads campaign management platform Astra, now features share of voice (SoV) reporting at a keyword level and supports all 4 Apple Search Ads placements.
Apple Search Ads targeting unwrapped
New to Apple Search Ads? Struggling to hone your targeting? Here's an insightful read about how the right target keywords can help you to reach the most relevant users, regardless of who or where they are!