Unveiling Astra Experiments P2: Further advances in sophisticated campaign testing for Apple Search Ads
In the ever-evolving landscape of mobile app marketing, staying ahead of the curve is not just an advantage, but a necessity. As such, we’re thrilled to announce the launch of Astra Experiments phase 2, which brings even more sophistication and flexibility to campaign testing in Apple Search Ads.
Navigating Challenges and Implementing Strategies for Growing Digital Banking and Fintech Apps
The comprehensive insights presented in this blog, stem from their extensive expertise with Digital Banks and Finetch apps. Their strategies, meticulously crafted to address the challenges inherent in Digital Banks and Finetch apps, hold relevance in similar use-case scenarios within the broad spectrum of Fintech applications. Draw on them for your own growth, or engage our team to convert these challenges into opportunities for your fintech app.
Unlocking the key metrics and tools for digital banking and fintech mobile app growth.
The rise of digital banking and finance has revolutionised the way people manage their money; today, three quarters of adults globally now have a digital/mobile money account. In this article, we delve specifically into digital bank and fintech apps, taking a look at the important metrics that drive app growth.
Using Astra to grow your Apple Search Ads share of voice.
Share of voice reporting in Apple Search Ads provides insight to how your campaigns are performing. Here you'll find top tips for managing the factors that influence SoV and how to use Astra to control them.
Purchasely guest blog: Festive season monetization strategies for dating apps: conversion and retention
The winter holiday season offers a golden opportunity for dating apps to draw in new users and enhance user loyalty. In this guest blog by app monetisation specialist Purchasely, we explore some straightforward strategies to help your dating app improve its conversion and retention rates during this bustling time.
Astra by Redbox Mobile wins Most Effective UA Platform at the 2023 EMMAs
Our Apple Search Ads campaign management platform, Astra has been awarded a major accolade for its ability to deliver market-leading performance for our app clients.
To mark the first decade, Redbox Mobile introduces a vibrant new look!
Designed entirely in-house, the rebrand positions Redbox as the comprehensive app growth consultant, adtech pioneer and Apple Search Ads partner, that it has evolved into today.
Elevate your custom product page testing with Astra Experiments
Custom product pages are unique and personalised App Store product pages that enable the delivery of a consistent message across your paid traffic and the App Store. Testing and optimising this message synergy creates improved engagement and targeting, thus pointing your paid strategy towards a better conversion rate.
Side-step these five common App Store Optimisation mistakes, to stay at the top of your game.
In today's competitive app landscape, standing out from the crowd and ensuring optimal conversion rates on the App Store is essential for success. App Store Optimisation (ASO) plays a pivotal role in achieving these goals - here are a few tips to help you achieve success!
A guide to successful creative testing on the App Store
Redbox has an industry-leading creative team who have developed a proven testing framework for app brands who simply don’t have the internal resource. Here, Katrina Lee, senior designer at Redbox, outlines a few best-practice approaches for testing your assets.
Best practice tips: mastering the key performance metrics of ASO.
To many, ASO is a dark art; so to help you to navigate this complex topic, Diya Afreen, senior ASO executive at Redbox, dives into the key performance indicators of ASO, explaining how to improve them, to propel your app to new heights.
A revolution in Apple Search Ads campaign testing.
In the world of mobile advertising, staying ahead of the competition can be challenging. With so many factors at play, it's crucial to find the perfect formula for success. Enter Redbox Mobile's latest innovation for our Apple Search Ads platform: Astra Experiments.