Redbox Blog

Sharing is caring. We love to bring you up to speed on the latest mobile issues of the day, ASO and Apple Search Ads related stuff and team updates.
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Toolbox App Update: Update for iOS 14 & macOS 11 Big Sur

Toolbox App Update: Update for iOS 14 & macOS 11 Big Sur

The Redbox Toolbox app was released on the App Store just over a year ago in October 2019 as a free DIY App Store Optimisation (ASO) tool. Initially created as an internal tool for our account managers to help structure metadata for their clients, it was then adapted to fit smaller iOS developers who could use the Toolbox to write their metadata.

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In Conversation with… Sam Chorlton (Redbox Technical Lead)

In Conversation with… Sam Chorlton (Redbox Technical Lead)

A technical lead is someone who oversees a team of technical personnel at a software or tech company. I lead software development and the software engineering team for Redbox and troubleshoot technical issues that involve software development, engineering tasks and product releases for the Redbox Platform.

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Inspirational Clients: An Interview with Olivia Robinson – Founder of BlackDollar

Inspirational Clients: An Interview with Olivia Robinson – Founder of BlackDollar

In the first of a series, we bring you the fascinating story of our client Olivia, what led her to become politicised and how she is making a positive change to Black Businesses in the US with her app, BlackDollar.

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iOS 14 privacy changes: What will this mean for in-app mobile campaigns?

iOS 14 privacy changes: What will this mean for in-app mobile campaigns?

iOS 14 is one of Apple's biggest iOS updates to date, introducing Home screen design changes, major new features, updates for existing apps, Siri improvements and many other changes that streamline the iOS interface. A series of privacy updates to iOS 14 coming into effect early 2021 essentially eliminated an important element of in-app mobile advertising and measurement — the Apple IDFA.

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Top 10 Tips for running your own successful Webinar strategy.

Top 10 Tips for running your own successful Webinar strategy.

We at Redbox Mobile wanted to put down our thoughts in order to help you to go ahead and launch your own webinar series. If you have done already, that's great, maybe you'll find some of our tips useful anyhow.

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Meet the Redbox Mobile Team - James Salins

Meet the Redbox Mobile Team - James Salins

We thought it would be fun and informative for you to get to know the people at Redbox over the course of the coming months. For our first interview – we thought we'd pick the person with the most experience. That's James Salins, our CEO, who joined Redbox in Jan 2019.

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What's it like to start a new job just as lockdown changes everything for everyone?

What's it like to start a new job just as lockdown changes everything for everyone?

Find out how a railcard to London costs just as much as a flat in Leeds and how to learn new skills fast in a pandemic. Jemima Wildi, new recruit but now seasoned Account Executive, discusses the challenges she has faced in the last six months.

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5 Tips for Designing Great App Store Screenshots (with Examples!)

5 Tips for Designing Great App Store Screenshots (with Examples!)

Lead Designer Nicole Azu from Redbox Mobile discusses screenshot best practices, the importance of messaging, and gaining a competitive advantage on the iOS app store.

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Mobile Afternoon Tea Talks Webinar: Let's talk Mobile Gaming (Sweet!)

Mobile Afternoon Tea Talks Webinar: Let's talk Mobile Gaming (Sweet!)

Join King, Gram Games, Supersonic studios for the 3rd Mobile afternoon Tea Talks brought to you by Redbox Mobile and Adjust.

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iOS 14 - What the IDFA privacy update means

iOS 14 - What the IDFA privacy update means

Recent News of the the IDFA opt in Privacy policy from Apple being postponed by Apple has not only caused app marketers to breathe a sigh of relief but bought both developers and attribution partners some valuable time to establish what they knew normal for mobile attribution is.

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Does Apple's New 'Opt-In to be Tracked' Automatically Opt-Out MMPs?

Does Apple's New 'Opt-In to be Tracked' Automatically Opt-Out MMPs?

With iOS 14, developers will need to ask their app users for their permission to track their activities within the app, meaning that users now don't Opt-Out of tracking but instead Opt-In. So, what's wrong with that? Greater transparency on privacy settings can only be a good thing, right? The announcement has left most marketers at least slightly confused on what this means for campaigns.

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Events, Events and More Events: A Dynamic Display of your Apple Search Ads Campaign

Events, Events and More Events: A Dynamic Display of your Apple Search Ads Campaign

Long gone are the days where Apple Search Ads campaigns were merely optimised to generate more downloads. It's far more commonplace to optimise your campaigns towards a Key Performance Indicator (KPI) event or a Return on Ad Spend (ROAS) target. But it can be time consuming to calculate whether your campaign is performing on target – or better! – when the data you need is often in two different places. So, we have built a visual display of both data sets, matched together. Want to see? Read on…

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