A guide to choosing App Store keywords for ASO targeting and reporting
Keyword research for App Store Optimisation (ASO) will reveal the terms, phrases, questions, and answers that are most used by potential customers, when searching for your type of app. Get your keywords right and you’ll drive better optimisation performance for page views, capture leads and achieve downloads.
Astra – the new Apple Search Ads solution with more in the box
CTO Samuel Chorlton explains how Astra's advanced machine-learning capabilities have revolutionised the efficiency and performance of Apple Search Ads management.
A couple of Apple developments for App Store marketers
For Search Ads Advanced customers, Apple have just introduced a way to manage daily campaign spend – a feature that was not previously available via Apple’s proprietary platform.
Postcard From Las Vegas…
This week the Redbox team have been in Las Vegas at the MAU (Mobile Apps Unlocked) event - a huge convention of exhibitors and speakers, all coming together to discuss, promote, demo and sell their many and varied app marketing solutions.
Redbox Mobile Announces ASTRA
Redbox Mobile, Apple Search Ads Partner and award-winning app store performance specialist, has announced the launch of Astra – a new version of its proprietary Search Ads ad-tech platform.
A Beginners Guide to Custom Product Pages
Our comprehensive guide on setting up Custom Product Pages. We review the Pros and the Cons and walk you through the setup process.
App Creation Funnel for iOS - The Redbox Guide
Ever wondered how to take your app ideas and turn them into successful products? Our 9 stages of app development provides a clear guide to achieving just that.
The 2nd Advanced App Store Optimisation Conference
Inspired by the knowledge sharing of the 4.6K+ and growing ASO Stack Slack community, the Advanced App Store Optimization Conference is an exclusive event focusing on expert-level ASO discussions. Find out what we learnt!
Data Science: Improve Your Search Ads Campaigns
As part of App Promotion Summit in London, Samuel Chorlton, CTO of Redbox Mobile, hosted a workshop that shed light on the data science that drives the success of Apple Search Ad campaigns. A link to the recorded session can be found in the blog!
How Targeting Returning Users Improves your Overall App Store Performance
How we improved the client’s overall performance in the App Store by running objective activity targeting returning users; we achieved a lower CPI, higher SOV and improved Day 7 ROAS
CPPs: Can They Shift the Dial for App Store Performance?
On Thursday, March 24th, Lucy Bennett, and Miray Karaduman, hosted a live workshop during APS London, which discussed key learnings from implementing Apple’s iOS 15 Custom Product Page strategies for our clients. A link to the recorded session can be found in the blog!
ASO Breakfast London: How to Adapt your Creatives and Strategy to iOS15
With App Store CPPs, app marketers and product managers can create up to 35 different versions of an App Store product page. These multiple pages can offer different promotional text, icons, clips, screenshots and app previews, all spotlighting specific features or content within an app.