In the fast-evolving world of digital advertising, staying ahead of the curve and adapting to your clients’ dynamic needs is vital for success, which is why we’ve committed to ongoing innovation of our cutting-edge ad-tech platform Astra.

This week, three new Astra features are up and running for Apple Search Ads campaign managers: Scheduled Changes, Return on Advertising Spend (ROAS) Optimisation and Experiments Beta.

Here’s the 30 second overview of each:

Scheduled Changes: Streamlining Apple Search Ads efficiency

Screen capture of the Astra dashboard showing the configuration of scheduled campaign changes.

Our innovative approach revolves around empowering advertisers with precise control over their campaigns. With the introduction of Scheduled Changes, advertisers can effortlessly plan, automate, and implement alterations to their advertising strategies in advance. This ground-breaking feature not only saves time but also ensures timely optimisation and relevance of your ad investments. Advertisers can now capitalise on new data, responding swiftly to market trends and consumer behaviours, resulting in increased campaign performance and better ROI.

ROAS Optimization: The path to high-performance advertising

Screen capture of the Astra dashboard showing the return on advertising spend chart

In recognition of the significance in being able to both easily assess and optimise return on advertising investments, we’ve developed ROAS Optimisation for Astra campaigns. This sophisticated feature operates on a data-driven model, analysing vast datasets to fine-tune campaign elements. By focusing on key performance indicators (KPIs) and measuring the actual revenue generated from ad campaigns, advertisers gain invaluable insights into their ad spending efficiency. ROAS Optimisation helps advertisers automatically adjust bid prices dependent on live feedback from their connected attribution partner.

Experiments Beta: Testing and scaling with confidence

Dashboard screen shot showing two Experiment campaigns configured and scheduled for testing

Our Experiments Beta ushers in a new era of data-driven decision-making for advertisers using Astra. This feature empowers advertisers to conduct controlled experiments by testing different variables within their Apple Search Ads campaigns. By measuring the performance of each variant against predetermined KPIs, advertisers can confidently make data-backed decisions about future ad strategies. This iterative process fosters innovation, allowing advertisers to adapt swiftly to market dynamics, and stay ahead of their competition. If this something you would be interested in being a part of, please reach out to to discuss participation.

These new features underscore our commitment to deliver unparalleled solutions to advertisers investing in Apple Search Ads via Astra. With this feature release Astra takes a significant leap forward in empowering advertisers with powerful tools to navigate the complexities of Apple Search Ads successfully, regardless of app vertical.

To find out more about Astra and to arrange a platform demo, contact

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