Our vision
We have a singular vision: to provide the very best app marketplace growth strategies for brands and app owners, regardless of app vertical, region or maturity.
Our consultants go the extra mile for our clients in delivering proven growth strategies that employ a skilled blend of app marketplace optimization (ASO), paid media (Apple Search Ads and Google App Campaigns) and app marketplace creative, to maximise app discoverability and user conversion, globally.
We are one of just 7 global Apple Search Ads Partners, achieving market-leading campaign performance via our award-winning semi-autonomous Apple Search Ads campaign management platform, Astra.
Meet the team
Esther Amosun
ASO Account ExecutiveA quick and eager learner, Esther is constantly evolving her knowledge about the ever-growing world of ASO. Esther has a bachelor's degree in Media, Culture & Society and a Master's in Digital Marketing & Channel Management - she puts these skills to good use when managing organic growth strategies. Besides working at Redbox, Esther is a social media content creator (mainly for Instagram and Facebook). In her spare time she impressively also runs her own digital marketing blog that discusses various digital media topics from ASO to PPC.
- If she could, she would
- Travel around the world
- Likes
- Dogs, horror movies and thriller novels
- Plays
- Tennis
- Karaoke tune
- Whitney Houston - I Will Always Love You
Lucy Collins-Thomas
Head of AgencyLucy joined Redbox in 2019, after previously working across integrated digital marketing at one of the UK's leading agencies. An enthusiastic and passionate leader, Lucy ensures we have a successful pitch process and that we deliver effective results for our clients, focusing on building strong, long lasting relationships. Lucy specialises in Digital Acquisition Strategy across all aspects of Paid and Organic Digital Marketing. Lucy is also a ring-leader! If there's a team day, an afternoon of fun or a pub quiz to be planned, she will be at the heart of the activity, getting everyone involved and enthusiastic!
- If she could, she would
- Spend her life skiing
- Likes
- Musical theatre and drinking margaritas
- Karaoke tune
- Man I Feel Like a Woman - Shania Twain
- Guilty pleasure
- Binge Watching Below Deck and The Kardashians
Carla Capuano
Account ManagerSay hi to Carla - she is one of our skilled paid media account managers, with in-depth knowledge of a range of app store verticals. Carla has extensive digital marketing and multilingual communication experience; she is a cultural mediation professional with a Master's in Business Administration. Carla is loved by her work colleagues and clients for being one of the most joyful Italian people you could meet! Whether she's basking in the warmth of the sun, walking the canalside listening to her favourite tunes or enjoying a good book and a coffee, she knows how to appreciate life's simple pleasures and always approaches every situation with enthusiasm and joy.
- If she could, she would
- Spend her life holidaying around the world
- Likes
- Dogs, going to the gym, Chinese food and the beach
- Dislikes
- Lentils, the Tube at peak time and burpees
- Karaoke tune
- Dani California - Red Hot Chili Peppers
Rhys Carter
Head of Finance & OperationsWith a varied background in the telecommunications industry in both the UK and California, Rhys has an exceptional all-round understanding of the business. He keeps a tight rein on costs and makes sure our processes run as efficiently as possible, especially in audit season. When he's not crunching the numbers at Redbox, Rhys enjoys long walks on the beach with his young family and is bad at golf, but enjoys it. He's also a collector of Lego, so usually has a building project on the go!
- If he could, he would
- Have an afternoon nap; own all the Lego in the world
- Likes
- Golf, red wine, music (mainly metal)
- Secret power
- If Rhys were to divulge this, it would not be a secret
- Guilty pleasure
- He doesn't feel guilty about anything!
Samantha Carter
Office & HR ManagerSamantha keeps the office running smoothly and efficiently with an emphasis on developing and implementing new administrative systems, such as health & safety; she oversees the recruitment of new staff, including training and induction. She has exceptional organisational skills and is essential to the day to day functioning of the company. Sam is all about looking after people - in addition to all the vital responsibilities above, she also takes care of making sure a birthday isn't forgotten, she sends care packages when we are ill, and she reminds us to take a lunch hour or take a break - she keeps us sane!
- If she could, she would
- Pack up and move to San Francisco
- Likes
- Reading murder mysteries and baking
- Dislikes
- Tardiness - I can't stand being late or others being late!
- Plays
- A mean game of snap! I do mean MEAN, I will hurt you!
Samuel Chorlton
Chief Technology OfficerSamuel ensures Astra is able to position itself as a leading intelligent Software as a Service (SaaS) in the delivery of Apple Search Ads marketing campaign management. Our platform makes in excess of 500,000 decisions a day, optimises keywords every 10 minutes, and uses state of the art forecasting models to target the best performing keywords and maximise budget spend for clients. Samuel is an experienced Technical Architect with a demonstrated history of working in the research industry. Skilled in Python (Programming Language), Data Visualization, Java, and Apache Spark. Strong engineering professional with a Bachelor of Science (BSc) focused in Computer Forensics from University of the West of England.
- Likes
- Whisky & Antique Books
- Dislikes
- Mushrooms
- Secret power
- Incredible memory of useless facts
- Guilty pleasure
- Cake and more cake
Sopalla Davis
Finance and Operations AssistantSopalla plays a crucial role in supporting and overseeing both the fiscal position and business processes of Redbox. Before Redbox, Sopalla spent a decade in accountancy roles within large media and advertising companies in London. Originally a West Londoner, Sopalla made the transition from city life to the Essex countryside embracing the peaceful rural lifestyle. She is also a certified yoga instructor, finding balance and tranquillity through teaching and practising yoga.
- Achievements:
- One son, a husband, two Shiba Inus and one Japanese Akita.
- If she could, she would:
- Own a child/dog friendly private jet and travel.
- Likes:
- Wine, chips and sushi.
- Dislikes:
- Salads.
- Secret Power:
- The ability to make anything out of flowers - bouquets, wreaths and kinds of arrangements (I had an online florist during Covid for 2 years!)
Robert Hurley
DesignerSay hey to Rob, one of our fantastic creative team - steering our clients to app store design success across organic and paid strategies. Rob's creative contributions to our clients' app store activities have led to notable performance improvements and increased conversion rates, making him a valuable team member. When he's not designing, he is also in charge of remembering to water the plants in the office. Originally from Cork, Ireland and now living in East London, he has seamlessly made the transition across the pond. Outside of work, he enjoys amassing an inordinate number of fleeces and woolly jumpers.
- Achievements
- Has over 50,000 TikTok followers (cringe)
- Likes
- Marbles, Rocket League, cinnamon buns
- Dislikes
- Pigeons
- Plays
- Hamlet, Romeo & Juliet etc. Tennis
Miray Karaduman
Senior Design ConsultantMarco Man
App Marketing ExecutiveAn Industrial Designer turnt UX designer, now in App Marketing! Kicking off his career in the Apps space at Apple in 2022, since then he's had the opportunity to work across the marketing trifecta; Platform side at Apple, In-house at a games studio having worked on big titles like Monopoly, and now in the agency sector at Redbox! Marco is known for his fun, easy-going personality but also his notoriously poor map-reading skills.
- Achievements:
- Masters in Product Design.
- If he could, he would:
- Move to Thailand and go climbing everyday.
- Likes:
- High intensity sports, travelling, sushi and karaoke.
- Dislikes:
- Less than 8 hours of sleep; Central/Northern/Bakerloo tube lines
- Guilty pleasure:
- Anything that is in the form of a deep fried potato.
Vivek Mishra
Growth ConsultantRory Mudie
FounderAfter a 20-year career in sales and marketing across market-leading businesses including Capital Radio, the BBC and Vodafone, in 2013 Rory founded Redbox Mobile. His aim was for Redbox to become the best app store marketing company in the world. 10+ years later Rory is leading a business in which the team are market-leading paid, organic and creative optimisation UA strategists, backed with an advanced, machine-learning Apple Search Ads campaign management platform, built and managed by an incredible tech and data team. Rory continues to be a keen sales advocate for Redbox, bringing in new business by championing our award-winning strategies and services to global app brands.
- Achievements
- Three lovely kids, two dogs and one wife, built a great company and our Apple Partnership
- Likes
- Action, action and more action, getting things done
- Dislikes
- Procrastination, inaction and needless discussions
Anil Ozdemir
Senior ASO ConsultantSarah Priseman
Commercial Head of Platform & Marketing LeadSarah is the marketing lead for the business and the commercial lead for Astra, our Apple Search Ads platform. This means that she's lucky enough to work closely with the whole Redbox team to ensure that our mission and vision is on track. Before Redbox Sarah spent years working in brand management and outdoor media, using data insights to win business; being relatively new to mobile, at Redbox she learns something new every day! When not at her desk, Sarah could be on her mountain bike, at the gym or walking the dog. She is also a keen photographer, fly-fisher and cocktail-maker.
- If she could, she would
- Be fly fishing or mountain biking in Montana
- Likes
- Funk and soul, rum, brutalist architecture, symmetry
- Dislikes
- Poorly written copy
- Guilty pleasure
- Eating Nutella from the jar
Nathan Ralls
DesignerNathan is a key guy in our much-valued creative team, who every day expands his knowledge of app store design across some of the most competitive verticals, by managing results-led creative projects for our clients. After finishing his education in the colourful city of Brighton he gained experience working in Central London producing data visuals, a skill that has been put to good use at Redbox. A fan of cinema (sci-fi) and narrative and fiction books, in an ideal world Nathan would buy a house near the sea and spend all summer doing creative writing, with a Westie sleeping at his feet.
- Likes
- Peanut Butter
- Dislikes
- Getting the central line
- Karaoke tune
- Hooked On A Feeling, Blue Swede
- Guilty pleasure
- Lager Shandies on a warm sunny day
James Salins
CEOJames joined Redbox in 2019. He loves working with mobile apps and was previously Managing Director at IronSource. He likes building teams and products and keeping himself busy talking to new clients. He says a CEO is someone who can look after people and numbers and not compromise either, that's what he strives to do. Outside of the world of mobile, James loves to hang out with his family, be that watching a Tarantino movie with his boys, cooking up a storm for the clan in the kitchen, going to a gig, or exploring a new city with his wife.
- If he could, he would
- Retire in Spain in a house surrounded by orange groves
- Listens to
- Arctic Monkeys, Radiohead, Bowie, Motown, rap & heavy rock too!
- Secret power
- He's good at multi-tasking
- Guilty pleasure
- Ice Cream & Love Island, not necessarily together
Fraser Sim
Head of GrowthFraser heads up the sales growth for Redbox, across both the agency-managed ASO and Apple Search Ads business, as well as our self-service offering. With a track record in digital media and social content, Fraser has become a specialist in all aspects of app store growth, across paid, organic and creative strategies and has in-depth knowledge of subscription apps, gambling, gaming, media and publishing. If you know Fraser, you'll also know that he's a keen biker - at the weekends he can be found in the hills getting muddy and putting in the miles. Maybe he'll also camp-out overnight in the full spirit of adventure!
- If he could, he would
- Rule the world (actually I'd have a manager do it for me)
- Likes
- Bikes
- Dislikes
- The the list is too long for here
Jemima Wildi
Senior Account Manager & AM LeadMeet Jemima, an award-winning junior manager and team leader of our industrious account managers. She is responsible for client acquisition and account management, and is an expert in optimising Apple Search Ads campaigns and using our Apple Search Ads campaign management platform, Astra. On the ASO side, she is able to devise effective strategies that boost the organic visibility for clients' apps across all verticals. Besides working hard for our clients, in her free time she loves to chill in the sun and read a murder mystery book. She is also very competitive and loves to play tennis with her housemates.
- If she could, she would
- Read books on the beach, all day
- Likes
- Pasta. Loves animals.
- Dislikes
- Aperol Spritz and spiders
- Plays
- Tennis and Squash. Started to play golf too!
- Secret power
- Can smash out a 1000 piece puzzle in record speed