About us

Rory Mudie

After a 20-year career in sales and marketing across market-leading businesses including Capital Radio, the BBC and Vodafone, in 2013 Rory founded Redbox Mobile. His aim was for Redbox to become the best app store marketing company in the world. 10+ years later Rory is leading a business in which the team are market-leading paid, organic and creative optimisation UA strategists, backed with an advanced, machine-learning Apple Search Ads campaign management platform, built and managed by an incredible tech and data team. Rory continues to be a keen sales advocate for Redbox, bringing in new business by championing our award-winning strategies and services to global app brands.

Achievements

Three lovely kids, two dogs and one wife, built a great company and our Apple Partnership

Likes

Action, action and more action, getting things done

Dislikes

Procrastination, inaction and needless discussions

James Salins

James joined Redbox in 2019. He loves working with mobile apps and was previously Managing Director at IronSource. He likes building teams and products and keeping himself busy talking to new clients. He says a CEO is someone who can look after people and numbers and not compromise either, that's what he strives to do. Outside of the world of mobile, James loves to hang out with his family, be that watching a Tarantino movie with his boys, cooking up a storm for the clan in the kitchen, going to a gig, or exploring a new city with his wife.

If he could, he would

Retire in Spain in a house surrounded by orange groves

Listens to

Arctic Monkeys, Radiohead, Bowie, Motown, rap & heavy rock too!

Secret power

He's good at multi-tasking

Guilty pleasure

Ice Cream & Love Island, not necessarily together

Rhys Carter

With a varied background in the telecommunications industry in both the UK and California, Rhys has an exceptional all-round understanding of the business. He keeps a tight rein on costs and makes sure our processes run as efficiently as possible, especially in audit season. When he's not crunching the numbers at Redbox, Rhys enjoys long walks on the beach with his young family and is bad at golf, but enjoys it. He's also a collector of Lego, so usually has a building project on the go!

If he could, he would

Have an afternoon nap; own all the Lego in the world

Likes

Golf, red wine, music (mainly metal)

Secret power

If Rhys were to divulge this, it would not be a secret

Guilty pleasure

He doesn't feel guilty about anything!

Sarah Priseman

Sarah is the marketing lead for the business and the commercial lead for Astra, our Apple Search Ads platform. This means that she's lucky enough to work closely with the whole Redbox team to ensure that our mission and vision is on track. Before Redbox Sarah spent years working in brand management and outdoor media, using data insights to win business; being relatively new to mobile, at Redbox she learns something new every day! When not at her desk, Sarah could be on her mountain bike, at the gym or walking the dog. She is also a keen photographer, fly-fisher and cocktail-maker.

If she could, she would

Be fly fishing or mountain biking in Montana

Likes

Funk and soul, rum, brutalist architecture, symmetry

Dislikes

Poorly written copy

Guilty pleasure

Eating Nutella from the jar

Lucy Bennett

Lucy joined Redbox in 2019, after previously working across integrated digital marketing at one of the UK's leading agencies. An enthusiastic and passionate leader, Lucy ensures we have a successful pitch process and that we deliver effective results for our clients, focusing on building strong, long lasting relationships. Lucy specialises in Digital Acquisition Strategy across all aspects of Paid and Organic Digital Marketing. Lucy is also a ring-leader! If there's a team day, an afternoon of fun or a pub quiz to be planned, she will be at the heart of the activity, getting everyone involved and enthusiastic!

If she could, she would

Spend her life skiing

Likes

Musical theatre and drinking margaritas

Karaoke tune

Man I Feel Like a Woman - Shania Twain

Guilty pleasure

Binge Watching Below Deck and The Kardashians

Fraser Sim

Fraser heads up the sales growth for Redbox, across both the agency-managed ASO and Apple Search Ads business, as well as our self-service offering. With a track record in digital media and social content, Fraser has become a specialist in all aspects of app store growth, across paid, organic and creative strategies and has in-depth knowledge of subscription apps, gambling, gaming, media and publishing. If you know Fraser, you'll also know that he's a keen biker - at the weekends he can be found in the hills getting muddy and putting in the miles. Maybe he'll also camp-out overnight in the full spirit of adventure!

If he could, he would

Rule the world (actually I'd have a manager do it for me)

Likes

Bikes

Dislikes

The the list is too long for here

Jemima Wildi

Meet Jemima, an award-winning junior manager and team leader of our industrious account managers. She is responsible for client acquisition and account management, and is an expert in optimising Apple Search Ads campaigns and using our Apple Search Ads campaign management platform, Astra. On the ASO side, she is able to devise effective strategies that boost the organic visibility for clients' apps across all verticals. Besides working hard for our clients, in her free time she loves to chill in the sun and read a murder mystery book. She is also very competitive and loves to play tennis with her housemates.

If she could, she would

Read books on the beach, all day

Likes

Pasta. Loves animals.

Dislikes

Aperol Spritz and spiders

Plays

Tennis and Squash. Started to play golf too!

Secret power

Can smash out a 1000 piece puzzle in record speed

Samuel Chorlton

Samuel ensures Astra is able to position itself as a leading intelligent Software as a Service (SaaS) in the delivery of Apple Search Ads marketing campaign management. Our platform makes in excess of 500,000 decisions a day, optimises keywords every 10 minutes, and uses state of the art forecasting models to target the best performing keywords and maximise budget spend for clients. Samuel is an experienced Technical Architect with a demonstrated history of working in the research industry. Skilled in Python (Programming Language), Data Visualization, Java, and Apache Spark. Strong engineering professional with a Bachelor of Science (BSc) focused in Computer Forensics from University of the West of England.

Likes

Whisky & Antique Books

Dislikes

Mushrooms

Secret power

Incredible memory of useless facts

Guilty pleasure

Cake and more cake

Timothy Bailey

Meet Timothy, a seasoned software developer who specialises in full-stack development. With a keen eye for design, he creates and builds the software that powers Astra, while dedicating most of his time to crafting seamless user interfaces. Alongside UI development, Timothy also excels in server API management and design work. His expertise in software development and passion for creating cutting-edge solutions make him a valuable member of our team.

If he could, he would

Travel and explore new cultures

Likes

Technology, sci-fi and fantasy novels, 3D printing

Dislikes

Gardening, People

Plays

Video games

Alex Kurtsaev

Meet Alex, a talented professional with a diverse background. He has a Bachelor of Arts degree in Editing and Post Production, and a Master of Science degree in Computer Science. Alex currently works in the technical development team, specialising in Front end development. Before working in tech, Alex was a skilled videographer and editor, having worked with some big names in his short career. With his broad range of skills, Alex brings creativity, attention to detail, and problem-solving ability to any project he works on. He's an invaluable team player and always aims to exceed expectations.

Likes

Cars, Sci fi films, brutalist architecture

Dislikes

Formula 1, Marvel

Plays

Ice Hockey

Secret power

Feels right at home at -40° C

Jakub Sitko

Primarily with a background in QA, Jakub has worked for various software companies fulfilling some variation of a Test Engineer role. He has created test tools, designed and managed automation systems, as well as running through user testing. At Redbox, Jakub's main focus is Astra, our Apple Search Ads platform for which he manages all the feature and function testing and everything related, from manual testing to automation and any processes/procedures that go with it. Biggest achievement to date is getting away for a year to travel to Asia, South/North America and Canada are next on the list!

If he could, he would

Travel more!

Likes

Food, photography, working out, biking

Dislikes

People who talk too much

Karaoke tune

Good luck getting him up to sing anything!

Stephanie Daire

Meet Stephanie, the brilliant Data Scientist powering and developing the Machine Learning algorithms that power Astra's Smart Bid Manager. With a rich background in Analytics and Data Science across diverse industries like banking, mobile telecommunications and retail, Stephanie brings a wealth of knowledge and experience to her role. Her passion for developing and improving cutting-edge algorithms is contagious and inspires her team to push the boundaries of what's possible. Whether she's deep in code or collaborating with colleagues, Stephanie is a true problem-solver who is dedicated to driving results.

If she could, she would

Be a concert pianist or professional athlete

Likes

Sports, music, salsa dancing, theatre, movies, baking cakes

Dislikes

Cucumbers

Secret power

Fantastic voice recognition

Samantha Carter

Samantha keeps the office running smoothly and efficiently with an emphasis on developing and implementing new administrative systems, such as health & safety; she oversees the recruitment of new staff, including training and induction. She has exceptional organisational skills and is essential to the day to day functioning of the company. Sam is all about looking after people - in addition to all the vital responsibilities above, she also takes care of making sure a birthday isn't forgotten, she sends care packages when we are ill, and she reminds us to take a lunch hour or take a break - she keeps us sane!

If she could, she would

Pack up and move to San Francisco

Likes

Reading murder mysteries and baking

Dislikes

Tardiness - I can't stand being late or others being late!

Plays

A mean game of snap! I do mean MEAN, I will hurt you!

Miray Karaduman

Katrina Lee

Katrina brings multiple years of experience in creating visually stunning app store creatives that stand out from the crowd. With a keen eye for design and a deep understanding of user behaviour, she helps clients optimise their app store presence and improve conversion rates. She is an important part of our industry-leading creative team, and has been instrumental in growing business. When away from the Apple Mac, Katrina is always doing something creative or crafty, such as pottery, ceramics and crocheting. She loves dogs and in a perfect world she'd have 10 of them, in her Lapland wilderness cabin in the woods.

Dislikes

Crowds and mushrooms

Secret power

Go days only drinking coffee

Karaoke tune

Livin’ on a Prayer - Bon Jovi

Guilty pleasure

TikTok

Robert Hurley

Say hey to Rob, one of our fantastic creative team - steering our clients to app store design success across organic and paid strategies. Rob's creative contributions to our clients' app store activities have led to notable performance improvements and increased conversion rates, making him a valuable team member. When he's not designing, he is also in charge of remembering to water the plants in the office. Originally from Cork, Ireland and now living in East London, he has seamlessly made the transition across the pond. Outside of work, he enjoys amassing an inordinate number of fleeces and woolly jumpers.

Achievements

Has over 50,000 TikTok followers (cringe)

Likes

Marbles, Rocket League, cinnamon buns

Dislikes

Pigeons

Plays

Hamlet, Romeo & Juliet etc. Tennis

Anil Ozdemir

Carla Capuano

Say hi to Carla - she is one of our skilled paid media account managers, with in-depth knowledge of a range of app store verticals. Carla has extensive digital marketing and multilingual communication experience; she is a cultural mediation professional with a Master's in Business Administration. Carla is loved by her work colleagues and clients for being one of the most joyful Italian people you could meet! Whether she's basking in the warmth of the sun, walking the canalside listening to her favourite tunes or enjoying a good book and a coffee, she knows how to appreciate life's simple pleasures and always approaches every situation with enthusiasm and joy.

If she could, she would

Spend her life holidaying around the world

Likes

Dogs, going to the gym, Chinese food and the beach

Dislikes

Lentils, the Tube at peak time and burpees

Karaoke tune

Dani California - Red Hot Chili Peppers

Angie Avendano Escorcia

Angie has a Master's degree in Digital Marketing from ESIC Business School in Spain.She did her Bachelor's degree in Translation and Interpreting in sunny Malaga. She takes care of the Apple Search Ads daily activity and App Store Optimisation of different clients in the Finance, Sports Betting & Lifestyle app category. When she's not working, she enjoys going to the gym or dance classes to have a balance. When she's going out for a nice meal, she preferably is accompanied by a spicy margarita or some bubbles with her friends.

If she could, she would

A fashion designer

Likes

Ice cream. Favourite flavour is vegan fudge brownie from Ben & Jerry's.

Doesn’t like

Olives and beer

Enjoys

Pornstar martinis, long walks, going to the beach (can't do that one as much she now resides in London)

Nathan Ralls

Nathan is a key guy in our much-valued creative team, who every day expands his knowledge of app store design across some of the most competitive verticals, by managing results-led creative projects for our clients. After finishing his education in the colourful city of Brighton he gained experience working in Central London producing data visuals, a skill that has been put to good use at Redbox. A fan of cinema (sci-fi) and narrative and fiction books, in an ideal world Nathan would buy a house near the sea and spend all summer doing creative writing, with a Westie sleeping at his feet.

Likes

Peanut Butter

Dislikes

Getting the central line

Karaoke tune

Hooked On A Feeling, Blue Swede

Guilty pleasure

Lager Shandies on a warm sunny day

Mitesh Athavia

Mitesh is a constant learner, inspiration seeker, patient listener, creative thinker, and name generator. On arrival at Redbox, he kick-started the rebrand project and led the implementation of the new brand across all our comms. He is the careful curator of our marketing assets and has an eye for detail and ideas. He is driven by transforming brands, creating eye-catching visuals and using design to shape the future. Outside of planet Redbox, Mitesh is always up for photo walks, meeting friends for a coffee or catching a movie (in fact he is a massive DC Comics / Marvel Universe fan).

If you could, you would

Become a stand-up comic or cinematographer

Dislikes

Raisins, talking on the phone for hours

Secret power

Singing

Guilty pleasure

90s Bollywood

Berk Aldanmaz

Esther Amosun

A quick and eager learner, Esther is constantly evolving her knowledge about the ever-growing world of ASO. Esther has a bachelor's degree in Media, Culture & Society and a Master's in Digital Marketing & Channel Management - she puts these skills to good use when managing organic growth strategies. Besides working at Redbox, Esther is a social media content creator (mainly for Instagram and Facebook). In her spare time she impressively also runs her own digital marketing blog that discusses various digital media topics from ASO to PPC.

If she could, she would

Travel around the world

Likes

Dogs, horror movies and thriller novels

Plays

Tennis

Karaoke tune

Whitney Houston - I Will Always Love You

Vivek Mishra