Redbox Blog

Sharing is caring! Here you'll find recent opinions and insights from the Redbox team, focusing on topics that impact app store marketing performance.
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Category: Apple Search Ads

Is Apple Search Ads the New Gold?

Is Apple Search Ads the New Gold?

In times of uncertainty, the finance world flock to the old trusted stalwart - gold. Over the last 18 months the price of gold has hit an all-time high.

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APS Berlin Workshop December 2020

APS Berlin Workshop December 2020

This week Tilly and I held a work from home workshop for 200 ASA specialists at APS Berlin.

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Time to Check Out Our Keyword Tab

Time to Check Out Our Keyword Tab

Apple Search Ads is not only an effective way to promote your app in the iOS App Store but also a tool that gives direct insight into the searches that lead users to download your app.

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Apple Update: Increased Earnings for Small Developers

Apple Update: Increased Earnings for Small Developers

This month has been relatively quiet on the Apple news front – apart from those shiny new M1 Macs. We just wanted to share a couple of new developments around App Store Connect.

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Events, Events and More Events: A Dynamic Display of your Apple Search Ads Campaign

Events, Events and More Events: A Dynamic Display of your Apple Search Ads Campaign

Long gone are the days where Apple Search Ads campaigns were merely optimised to generate more downloads. It's far more commonplace to optimise your campaigns towards a Key Performance Indicator (KPI) event or a Return on Ad Spend (ROAS) target. But it can be time consuming to calculate whether your campaign is performing on target – or better! – when the data you need is often in two different places. So, we have built a visual display of both data sets, matched together. Want to see? Read on…

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What is Causing my Apple Search Ads Avg. CPA to Increase?

What is Causing my Apple Search Ads Avg. CPA to Increase?

Has the Average Cost Per Acquisition (Avg. CPA) of your Apple Search Ads campaign started to increase and you don't know why? Increases in the Avg. CPA can be the result of a decreasing Conversion Rate, increasing Average Cost Per Tap or both. Carry on reading to find out what you can do to control an increasing Avg. CPA.

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Limit Ad Tracking: A Limiter on your Advertising?

Limit Ad Tracking: A Limiter on your Advertising?

Heard of Limit Ad Tracking (LAT) before but you're not quite sure what it is or why it's important to consider when optimising Apple Search Ads campaigns? Well, read on to find out more.

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Our Shiny New Platform: A Guide

Our Shiny New Platform: A Guide

We have been keeping our developers busy over the last few months by tasking them with the redesign of our platform. As part of the upgrade, we have rejigged the layout to produce - in our opinion! - a site that is easier to navigate. But fear not, we haven’t simply repackaged the existing site; our developers have been working round the clock to make loading times faster and reports more detailed.

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Five insanely powerful Apple Search Ads best practices

Five insanely powerful Apple Search Ads best practices

The number of apps getting launched in the App Store is increasing by the day. While the competition for attention also increases, Apple Search Ads have proven to be an effective way for developers and marketers to get their app discovered. But with every app out there using them to reach their target users, how do you optimise your campaigns for the best results?

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Global ambitions for Apple Search Ads

Global ambitions for Apple Search Ads

Apple has expanded the number of Storefronts eligible for Apple Search Ads from 13 to 59 and you need to move quick to maximise your reach while costs are competitive. Don’t spend hours optimising CPT Bids and budget allocation for up to 59 territories, this is exactly what the Blackbox Platform was built to handle.

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Apple Search Ads - Everything You Need To Know About How They Work

Apple Search Ads - Everything You Need To Know About How They Work

App developers and marketers can’t afford to ignore Apple Search Ads. There’s just too much competition with over 2 million apps waiting to be discovered and downloaded. With Apple Search ads fast emerging as a new and effective way to acquire users, many app owners are now realising the importance of using Search Ads to stand out. In fact, according to Mobile Marketer, app install ad spend is predicted to surge to $64.1B by 2020.  Despite only being relatively new, Apple Search ads look set to take a $2 billion slice of that pie by 2020 according to Bernstein Analyst Toni Sacconaghi.

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Apple Search Ads: Avoid These 10 Mistakes That Could Doom You To Failure

Apple Search Ads: Avoid These 10 Mistakes That Could Doom You To Failure

It’s so easy to get started with Apple Search Ads that most of the time digital marketers miss out on the much-needed details. They rush into creating their first campaign without giving much thought to as to where they could potentially go wrong.

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