Category: Apple Search Ads
Data Science: Improve Your Search Ads Campaigns
As part of App Promotion Summit in London, Samuel Chorlton, CTO of Redbox Mobile, hosted a workshop that shed light on the data science that drives the success of Apple Search Ad campaigns. A link to the recorded session can be found in the blog!Read More
How Targeting Returning Users Improves your Overall App Store Performance
How we improved the client’s overall performance in the App Store by running objective activity targeting returning users; we achieved a lower CPI, higher SOV and improved Day 7 ROASRead More
The Rise of The Subscription Economy 2.0
For anyone looking for reliable and efficient techniques to scale their app, our webinars provide essential guidance from people with voices of real-world experience.Read More
Organic and Paid App Marketing. Why do both?
Paid and Organic user acquisition have a holistic relationship in which the success of one affects the success of the other and vice versa. By increasing your paid activity, for example, Apple Search Ads (ASA) or Google UAC, you will increase the volume of organic installs for your app.Read More
Managing Apple Search Ads Campaigns - The Redbox Platform
Managing advertising campaigns that are successful and cost-effective has long challenged organisations, especially with the continual emergence of new advertising outlets. One of the core advertising platforms in the technology space is Apple Search Ads.Read More
Apple Search Tab Ads - A New First-Mover Opportunity
We get under the skin of Apple's new ad format to give you the decision-making facts.Read More
Is Apple Search Ads the New Gold?
In times of uncertainty, the finance world flock to the old trusted stalwart - gold. Over the last 18 months the price of gold has hit an all-time high.Read More
Time to Check Out Our Keyword Tab
Apple Search Ads is not only an effective way to promote your app in the iOS App Store but also a tool that gives direct insight into the searches that lead users to download your app.Read More
Apple Update: Increased Earnings for Small Developers
This month has been relatively quiet on the Apple news front – apart from those shiny new M1 Macs. We just wanted to share a couple of new developments around App Store Connect.Read More
Events, Events and More Events: A Dynamic Display of your Apple Search Ads Campaign
Long gone are the days where Apple Search Ads campaigns were merely optimised to generate more downloads. It's far more commonplace to optimise your campaigns towards a Key Performance Indicator (KPI) event or a Return on Ad Spend (ROAS) target. But it can be time consuming to calculate whether your campaign is performing on target – or better! – when the data you need is often in two different places. So, we have built a visual display of both data sets, matched together. Want to see? Read on…Read More
What is Causing my Apple Search Ads Avg. CPA to Increase?
Has the Average Cost Per Acquisition (Avg. CPA) of your Apple Search Ads campaign started to increase and you don't know why? Increases in the Avg. CPA can be the result of a decreasing Conversion Rate, increasing Average Cost Per Tap or both. Carry on reading to find out what you can do to control an increasing Avg. CPA.Read More
Limit Ad Tracking: A Limiter on your Advertising?
Heard of Limit Ad Tracking (LAT) before but you're not quite sure what it is or why it's important to consider when optimising Apple Search Ads campaigns? Well, read on to find out more.Read More