Redbox Blog
Category: Apple Search Ads
Apple Search Ads: let's get started!
Thinking about using Apple Search Ads for the first time, but not sure where to start? Don't worry - we've got you. Our team of Apple Search Ads consultants have outlined below some points to consider; we'll follow this up with more detailed content, so stay posted!
Read MoreRedbox lifts the lid on best-practice Apple Search Ads with new video podcast, AdBites.
Every month AdBites delivers a one-to-one discussion with a leading industry expert, to bring you insights that help grow value from your Apple Search Ads investments.
Read MoreRedbox Mobile Adds New Key Features and Ad Placements to Apple Search Ads Platform, Astra.
Redbox Mobile, Apple Search Ads Partner and award-winning app store performance specialist, has added some significant new features to its innovative Apple Search Ads campaign management platform, Astra.
Read MorePromoting Gaming Apps in Apple Search Ads
Redbox Account Manager Jemima Wildi shares her thoughts and knowledge about successfully managing Apple Search Ads campaigns for gaming apps.
Read MoreAstra – the new Apple Search Ads solution with more in the box
CTO Samuel Chorlton explains how Astra's advanced machine-learning capabilities have revolutionised the efficiency and performance of Apple Search Ads management.
Read MoreA couple of Apple developments for App Store marketers
For Search Ads Advanced customers, Apple have just introduced a way to manage daily campaign spend – a feature that was not previously available via Apple’s proprietary platform.
Read MoreRedbox Mobile Announces ASTRA
Redbox Mobile, Apple Search Ads Partner and award-winning app store performance specialist, has announced the launch of Astra – a new version of its proprietary Search Ads ad-tech platform.
Read MoreApp Creation Funnel for iOS - The Redbox Guide
Ever wondered how to take your app ideas and turn them into successful products? Our 9 stages of app development provides a clear guide to achieving just that.
Read MoreData Science: Improve Your Search Ads Campaigns
As part of App Promotion Summit in London, Samuel Chorlton, CTO of Redbox Mobile, hosted a workshop that shed light on the data science that drives the success of Apple Search Ad campaigns. A link to the recorded session can be found in the blog!
Read MoreHow Targeting Returning Users Improves your Overall App Store Performance
How we improved the client’s overall performance in the App Store by running objective activity targeting returning users; we achieved a lower CPI, higher SOV and improved Day 7 ROAS
Read MoreThe Rise of The Subscription Economy 2.0
For anyone looking for reliable and efficient techniques to scale their app, our webinars provide essential guidance from people with voices of real-world experience.
Read MoreOrganic and Paid App Marketing. Why do both?
Paid and Organic user acquisition have a holistic relationship in which the success of one affects the success of the other and vice versa. By increasing your paid activity, for example, Apple Search Ads (ASA) or Google UAC, you will increase the volume of organic installs for your app.
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