Category: Industry updates

In-App + Custom Product Pages : A growth combo for Social Casino Apps:

In the fast-paced world of mobile gaming, social casino apps are a hotspot of activity. But as any developer and marketer in this space knows, the challenge isn’t just creating an engaging app, it’s getting it into the hands of engaged players. That's where in-app programmatic campaigns and App Store custom product pages come into play, transforming your conversion rates.

What does it take to move a dating app from from 1 - 100?

It’s little over a decade since Tinder launched - Now, globally there are almost 8,000 different dating apps with an endless supply of diverse customers. Just existing in that category is a challenge; so what does it take to be a winner in the dating app world? Read our thoughts on that!

Are you using Custom Product Pages to improve your Dating app's conversions?

In this blog you’ll read about how custom product pages allow dating apps to be relevant to different global audience segments; how using custom product pages can deliver better conversion from your UA investments outside the App Store; when to use custom product pages to promote new app features or subscription offers, and how custom product pages fuel ad variations across search results campaigns.

Use In-App Events to make your dating app the "Hot Ticket"

Did you know that the large dating apps used an average of 2.4 In-App Events (IAE) per month in 2023? That’s massive. But why and how did they do that? Did they benefit from it? Let’s find out.

Our App Growth Successes in Banking and Fintech Sector

To wrap up our #FintechFocus blog series, we've pulled together here some great results from real-life strategies delivered for banking and fintech clients.

Unveiling the pontential of Apple Search Ads for digital banking and fintech apps

The fintech market across banking and trading is fiercely competitive - the never-ending pursuit of mobile customer acquisition has put the focus on return on advertising spend (ROAS) and nowhere is this more cut-throat than on the app stores, where conversion of valuable users is fiercely sought after. Hence, investment in a comprehensive Apple Search Ads strategy can be instrumental in reaching and converting more users.

Strategic ASO Practices for Digital Banking and Fintech Apps

In this third instalment of #FintechFocus, we highlight App Store Optimisation (ASO) strategies that play a vital role in enhancing app visibility, user trust, and overall performance for your digital banking and fintech app.

Navigating Challenges and Implementing Strategies for Growing Digital Banking and Fintech Apps

The comprehensive insights presented in this blog, stem from their extensive expertise with Digital Banks and Finetch apps. Their strategies, meticulously crafted to address the challenges inherent in Digital Banks and Finetch apps, hold relevance in similar use-case scenarios within the broad spectrum of Fintech applications. Draw on them for your own growth, or engage our team to convert these challenges into opportunities for your fintech app.

Unlocking the key metrics and tools for digital banking and fintech mobile app growth.

The rise of digital banking and finance has revolutionised the way people manage their money; today, three quarters of adults globally now have a digital/mobile money account. In this article, we delve specifically into digital bank and fintech apps, taking a look at the important metrics that drive app growth.

Purchasely guest blog: Festive season monetization strategies for dating apps: conversion and retention

The winter holiday season offers a golden opportunity for dating apps to draw in new users and enhance user loyalty. In this guest blog by app monetisation specialist Purchasely, we explore some straightforward strategies to help your dating app improve its conversion and retention rates during this bustling time.

Event blog: Acquisition to Advocate: Growing the most valuable app users.

This valuable panel event brought together industry leaders from Monzo, So Syncd and Domino's to discuss their best practice tactics and real life examples of taking app users from acquisition to advocate.

Panel event review: Growth and Loyalty via the eCommerce App

In late April, brands from the world of eComm app marketing braved the rain to watch a panel discussion with three eCommerce big-hitters: Stuart Jones (Domino’s), Jessica Llarena (Decathlon) and Justin Reid (Tripadvisor). Read the highlights!

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