Category: Industry updates
The newest strategies and trends driving growth for app brands in 2025
Team Redbox Mobile wishes all mobile marketers and app enthusiasts a wonderful 2025 ahead! 🚀 If you’re reading this, you’re probably ready to dive into the trends that will separate the titans of the app world, the big brands from the ones struggling to stay afloat in 2025. Well, buckle up, because the landscape is evolving faster than ever know or have experienced. Right from from AI-powered personalization to the growing clout of gaming as a marketing channel, here are the strategies that will define app brand success in the year ahead.
Purchasely Guest Blog: Unlocking App Growth: The Evolution and Success of UA Subscription Models
With Purchasely, explore the evolution of UA strategies and paywall tactics within the subscription app vertical. Part One of a two-part blog, this piece covers best-practice tips for driving app revenue through the testing and perfecting your onboarding, pricing, upsell, and win-back offers. The piece emphasizes the importance of continuous learning and testing to achieve success in the ever-evolving subscription landscape.
Casino 3 - Boost Your Social Casino Organic Rankings Through Improved Impression Share on Apple Search Ads
In the bustling world of social casino apps, standing out is not just a goal, it's a necessity, since many apps are competing for the same customer. Visibility is the key to success here - if the customer doesn’t see your brand, you’ll likely lose them to a competitor. As a growth agency, our success lies in our ability to master the art of visibility for our clients - something that our expert team has cracked the code for.
In-App + Custom Product Pages : A growth combo for Social Casino Apps:
In the fast-paced world of mobile gaming, social casino apps are a hotspot of activity. But as any developer and marketer in this space knows, the challenge isn’t just creating an engaging app, it’s getting it into the hands of engaged players. That's where in-app programmatic campaigns and App Store custom product pages come into play, transforming your conversion rates.
Scale your social casino app with the power of programmatic in-app campaigns + App Store custom product pages.
In the fast-paced world of mobile gaming, social casino apps are a hotspot of activity. But as any developer and marketer in this space knows, the challenge isn’t just creating an engaging app, it’s getting it into the hands of engaged players. That's where in-app programmatic campaigns and App Store custom product pages come into play, transforming your conversion rates.
What does it take to move a dating app from from 1 - 100?
It’s little over a decade since Tinder launched - Now, globally there are almost 8,000 different dating apps with an endless supply of diverse customers. Just existing in that category is a challenge; so what does it take to be a winner in the dating app world? Read our thoughts on that!
Are you using Custom Product Pages to improve your Dating app's conversions?
In this blog you’ll read about how custom product pages allow dating apps to be relevant to different global audience segments; how using custom product pages can deliver better conversion from your UA investments outside the App Store; when to use custom product pages to promote new app features or subscription offers, and how custom product pages fuel ad variations across search results campaigns.
Use In-App Events to make your dating app the "Hot Ticket"
Did you know that the large dating apps used an average of 2.4 In-App Events (IAE) per month in 2023? That’s massive. But why and how did they do that? Did they benefit from it? Let’s find out.
Our App Growth Successes in Banking and Fintech Sector
To wrap up our #FintechFocus blog series, we've pulled together here some great results from real-life strategies delivered for banking and fintech clients.
Unveiling the pontential of Apple Search Ads for digital banking and fintech apps
The fintech market across banking and trading is fiercely competitive - the never-ending pursuit of mobile customer acquisition has put the focus on return on advertising spend (ROAS) and nowhere is this more cut-throat than on the app stores, where conversion of valuable users is fiercely sought after. Hence, investment in a comprehensive Apple Search Ads strategy can be instrumental in reaching and converting more users.
Strategic ASO Practices for Digital Banking and Fintech Apps
In this third instalment of #FintechFocus, we highlight App Store Optimisation (ASO) strategies that play a vital role in enhancing app visibility, user trust, and overall performance for your digital banking and fintech app.
Navigating Challenges and Implementing Strategies for Growing Digital Banking and Fintech Apps
The comprehensive insights presented in this blog, stem from their extensive expertise with Digital Banks and Finetch apps. Their strategies, meticulously crafted to address the challenges inherent in Digital Banks and Finetch apps, hold relevance in similar use-case scenarios within the broad spectrum of Fintech applications. Draw on them for your own growth, or engage our team to convert these challenges into opportunities for your fintech app.