Category: Industry updates
The Rise of the Subscription Economy - Webinar
We recently held a successful and informative webinar in association with AppsFlyer to discuss the strategies and industry thinking surrounding the recent marked rise of subscriptions as a monetisation model.
How to Prepare your App for Black Friday
We take a look at ways to get your App Ready for Black Friday with some tips on Metadata and Screenshot Design. We reference AWARD WINNING work completed for PLT (PrettyLittleThing) and cover recommendations from Redbox and Apple!
iOS15 - Optimise for Better User Experience
Time to review what we do and don't know about the imminent iOS 15 update from Apple
iOS 15: A Game Changer for App Store Product Pages
At WWDC 2021, Apple showed just how important they feel an app's Product Page is with the announcement of three new features that are designed to help developers acquire more customers through the App Store.
WWDC 2021: What’s New?
A few weeks ago, we wrote about the rumours and our expectations for WWDC. We didn’t get everything we anticipated, but it was a great showcase of Apple’s capabilities, in a year in which their employees were all working from home.
Google ASO Changes: Let us walk you through them!
Google is developing significant changes to its application metadata requirements.
WWDC 2021: Rumours & Wishlist
The annual Worldwide Developers Conference (WWDC) is where Apple show off their latest work on their operating systems and host sessions catered towards developers. It kicks off on the 7th June with the main Keynote in which we expect iOS 15, iPadOS 15, macOS 12, watchOS 8 and tvOS 15 to be revealed. Like last year, WWDC will be an online-only event and will feature a week of pre-recorded videos detailing the updates throughout Apple's platforms.
M&A & IPO in the Mobile Adtech space 2021
M&A & IPO in Mobile Adtech land. Phew! 2021 has already turned into an M&A & IPO extravaganza within adtech. If you work in the mobile ad industry, you are used to constant change. But this is just ridiculous.
iOS 14: App Tracking Transparency
Privacy, who's got it and who hasn't is at the forefront of the soon to launch update to iOS 14.5, App Tracking Transparency is a new feature requiring apps to request permission from users before tracking them across other apps and websites.
Reddit Takes on Wall Street - GameStop Share Price Rockets
Short selling? A shop for summer holiday clothing? No, 'short selling', where investors try to make money by betting a company's share price will fall has taken the spotlight in the States thanks to a forum on the social media site Reddit called 'r/wallstreetbets' fuelling massive gains in GamesStop, the US games retailer, along with a number of other companies.
iOS 14 privacy changes: What will this mean for in-app mobile campaigns?
iOS 14 is one of Apple's biggest iOS updates to date, introducing Home screen design changes, major new features, updates for existing apps, Siri improvements and many other changes that streamline the iOS interface. A series of privacy updates to iOS 14 coming into effect early 2021 essentially eliminated an important element of in-app mobile advertising and measurement — the Apple IDFA.
iOS 14 - What the IDFA privacy update means
Recent News of the the IDFA opt in Privacy policy from Apple being postponed by Apple has not only caused app marketers to breathe a sigh of relief but bought both developers and attribution partners some valuable time to establish what they knew normal for mobile attribution is.