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Category: Apple Search Ads

New, pioneering features are live on Astra, for more effective Apple Search Ads management

New, pioneering features are live on Astra, for more effective Apple Search Ads management

This week, three new Astra features are up and running for Apple Search Ads campaign managers: Scheduled Changes, Return on Advertising Spend (ROAS) Optimisation and Experiments Beta.

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Guest blog from Thomas Petit: High Hopes - expectations of scaling in Apple Search Ads

Guest blog from Thomas Petit: High Hopes - expectations of scaling in Apple Search Ads

As a follow-up to his AdBites vodcast, Thomas Petit summarises his best-practice tips for scaling with Apple Search Ads.

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AdBites ep 6 - High Hopes: expectations of scaling in Apple Search Ads

AdBites ep 6 - High Hopes: expectations of scaling in Apple Search Ads

In the 6th episode of AdBites, host Samuel Chorlton talks to app growth consultant Thomas Petit about best practice tips for scaling your Apple Search Ads UA.

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AdBites ep 5 - Data Dynamics: How market trends can impact your Apple Search Ads CPD

AdBites ep 5 - Data Dynamics:  How market trends can impact your Apple Search Ads CPD

Lexi Sydow, Director - Corporate Marketing & Insights at data.ai joins AdBites host Samuel Chorlton to explore how analysing CPD data and App Store trends can help plan for CPD variances.

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Redbox adds ChatGPT keyword discovery to Apple Search Ads CMP.

Redbox adds ChatGPT keyword discovery to Apple Search Ads CMP.

We’ve added ChatGPT capabilities to our Apple Search Ads CMP, Astra, to enhance keyword discovery, to expand the pool of potential keywords that Astra is able to generate for its Apple Search Ads clients.

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AdBites ep 4 - Acing Attribution: Drive the most valuable users via post-attribution analysis for Apple Search Ads.

AdBites ep 4 - Acing Attribution:  Drive the most valuable users via post-attribution analysis for Apple Search Ads.

AdBites host Samuel Chorlton welcomes Sema Ece Toker, Lead Solutions Consultant at Adjust to AdBites, for a discussion about the key role attribution plays in your UA strategies for Apple Search Ads.

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Key insights from the AdBites ASO Keyword Power session, with Simon Thillay.

Key insights from the AdBites ASO Keyword Power session, with Simon Thillay.

On 9 March 2023, Simon Thillay, Head of ASO at AppTweak, participated in the AdBites webinar series by Redbox Mobile about Apple Search Ads. The session titled “​​Keyword Power: Harnessing ASO Insights to Fuel Apple Search Ads Success” saw AdBites host Samuel Chorlton, CTO of Redbox Mobile, in talk with Simon.

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Redbox Adds Share of Voice to the Apple Search Ads CMP, Astra

Redbox Adds Share of Voice to the Apple Search Ads CMP, Astra

Our Apple Search Ads campaign management platform Astra, now features share of voice (SoV) reporting at a keyword level and supports all 4 Apple Search Ads placements.

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Apple Search Ads targeting unwrapped

Apple Search Ads targeting unwrapped

New to Apple Search Ads? Struggling to hone your targeting? Here's an insightful read about how the right target keywords can help you to reach the most relevant users, regardless of who or where they are!

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AdBites ep3 - Keyword Power! Harnessing ASO insights to fuel Apple Search Ads success

AdBites ep3 - Keyword Power!  Harnessing ASO insights to fuel Apple Search Ads success

AdBites host Samuel Chorlton welcomes Simon Thillay to the hotseat, to shed light on how keyword research can improve and inform Apple Search Ads.

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AdBites - Session 2: eCommerce Experiences: Amplifying 'moments' on the App Store with Apple Search Ads

AdBites - Session 2:  eCommerce Experiences:  Amplifying 'moments' on the App Store with Apple Search Ads

AdBites host Samuel Chorlton welcomed Sue Azari - eCommerce Lead at AppsFlyer. Samuel and Sue discussed the Apple Search Ads opportunities that enable retail apps to create 'moments' in the App Store, by leveraging creative engagement features such as in-app events and custom product pages.

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AdBites - Session 1: Discovery to Conversion: The Power of Apple Search Ads for Subscription Apps

AdBites - Session 1:  Discovery to Conversion: The Power of Apple Search Ads for Subscription Apps

In the first session of our Apple Search Ads podcast, AdBites host Samuel Chorlton and industry guest Hannah Parvaz discussed Apple Search Ads for the subs apps category.

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