Category: Apple Search Ads

A dynamic strategy for app growth: How aligning in-app Video+ campaigns with ASO and custom product pages, creates a virtuous circle of best-performance.

Have you ever read a more complicated headline than that one?! Just trying to sum-up this topic was challenging enough, so if you’re an app owner, I can see how the thought of putting those tactics together might give you a headache. So we’ve broken it down for you here, so you can harness the power of this joined-up strategy.

Redefining Apple Search Ads Campaign Management: Unleashing the Power of Astra’s Automation

In the dynamic realm of Apple Search Ads, where agility and precision are paramount, Redbox Mobile has emerged as a trailblazer with its cutting-edge Campaign Management Platform (CMP), Astra. This award-winning user acquisition solution has redefined the landscape by harnessing the power of automation, in a world that’s predominantly rules-based.

Unveiling Astra Experiments P2: Further advances in sophisticated campaign testing for Apple Search Ads

In the ever-evolving landscape of mobile app marketing, staying ahead of the curve is not just an advantage, but a necessity. As such, we’re thrilled to announce the launch of Astra Experiments phase 2, which brings even more sophistication and flexibility to campaign testing in Apple Search Ads.

Using Astra to grow your Apple Search Ads share of voice.

Share of voice reporting in Apple Search Ads provides insight to how your campaigns are performing. Here you'll find top tips for managing the factors that influence SoV and how to use Astra to control them.

Elevate your custom product page testing with Astra Experiments

Custom product pages are unique and personalised App Store product pages that enable the delivery of a consistent message across your paid traffic and the App Store. Testing and optimising this message synergy creates improved engagement and targeting, thus pointing your paid strategy towards a better conversion rate.

A guide to successful creative testing on the App Store

Redbox has an industry-leading creative team who have developed a proven testing framework for app brands who simply don’t have the internal resource. Here, Katrina Lee, senior designer at Redbox, outlines a few best-practice approaches for testing your assets.

A revolution in Apple Search Ads campaign testing.

In the world of mobile advertising, staying ahead of the competition can be challenging. With so many factors at play, it's crucial to find the perfect formula for success. Enter Redbox Mobile's latest innovation for our Apple Search Ads platform: Astra Experiments.

Boosting Astra’s brain-power with ChatGPT

ChatGPT's capabilities offer significant advantages in the context of Apple Search Ads, which is why its AI has been integrated across Astra, our ASA platform. ChatGPTs’ ability to handle large datasets, generate keywords, and forecast trends makes it a valuable tool for improving the performance of your Apple Search Ads investments.

Astra's conditional rules create a smart learning environment.

Conditional rules are the linchpin that enables Astra’s machine learning-based decision making to excel in Apple Search Ads optimisation. Here we explore the power of conditional rules and how they assist app marketers to maximise the impact of their Apple Search Ads, leading to higher conversions, improved ROI, and enhanced performance.

Maximising your ‘high-season’ on the App Store: tips for success

In the fast-paced world of mobile apps, the App Store stands as a dynamic marketplace where millions of apps compete for attention. However, one factor that often plays a pivotal role in an app's success is seasonality. Just as seasons affect nature, they also have a significant impact on user behaviour and app performance in the digital realm.

New, pioneering features are live on Astra, for more effective Apple Search Ads management

This week, three new Astra features are up and running for Apple Search Ads campaign managers: Scheduled Changes, Return on Advertising Spend (ROAS) Optimisation and Experiments Beta.

Guest blog from Thomas Petit: High Hopes - expectations of scaling in Apple Search Ads

As a follow-up to his AdBites vodcast, Thomas Petit summarises his best-practice tips for scaling with Apple Search Ads.

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