Redbox Blog

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Category: Apple Search Ads

A couple of Apple developments for App Store marketers

A couple of Apple developments for App Store marketers

For Search Ads Advanced customers, Apple have just introduced a way to manage daily campaign spend – a feature that was not previously available via Apple’s proprietary platform.

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Redbox Mobile Announces ASTRA

Redbox Mobile Announces ASTRA

Redbox Mobile, Apple Search Ads Partner and award-winning app store performance specialist, has announced the launch of Astra – a new version of its proprietary Search Ads ad-tech platform.

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App Creation Funnel for iOS - The Redbox Guide

App Creation Funnel for iOS - The Redbox Guide

Ever wondered how to take your app ideas and turn them into successful products? Our 9 stages of app development provides a clear guide to achieving just that.

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Data Science: Improve Your Search Ads Campaigns

Data Science: Improve Your Search Ads Campaigns

As part of App Promotion Summit in London, Samuel Chorlton, CTO of Redbox Mobile, hosted a workshop that shed light on the data science that drives the success of Apple Search Ad campaigns. A link to the recorded session can be found in the blog!

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How Targeting Returning Users Improves your Overall App Store Performance

How Targeting Returning Users Improves your Overall App Store Performance

How we improved the client’s overall performance in the App Store by running objective activity targeting returning users; we achieved a lower CPI, higher SOV and improved Day 7 ROAS

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The Rise of The Subscription Economy 2.0

The Rise of The Subscription Economy 2.0

For anyone looking for reliable and efficient techniques to scale their app, our webinars provide essential guidance from people with voices of real-world experience.

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Organic and Paid App Marketing. Why do both?

Organic and Paid App Marketing. Why do both?

Paid and Organic user acquisition have a holistic relationship in which the success of one affects the success of the other and vice versa. By increasing your paid activity, for example, Apple Search Ads (ASA) or Google UAC, you will increase the volume of organic installs for your app.

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Managing Apple Search Ads Campaigns - The Redbox Platform

Managing Apple Search Ads Campaigns - The Redbox Platform

Managing advertising campaigns that are successful and cost-effective has long challenged organisations, especially with the continual emergence of new advertising outlets. One of the core advertising platforms in the technology space is Apple Search Ads.

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Apple Search Tab Ads - A New First-Mover Opportunity

Apple Search Tab Ads -  A New First-Mover Opportunity

We get under the skin of Apple's new ad format to give you the decision-making facts.

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Is Apple Search Ads the New Gold?

Is Apple Search Ads the New Gold?

In times of uncertainty, the finance world flock to the old trusted stalwart - gold. Over the last 18 months the price of gold has hit an all-time high.

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APS Berlin Workshop December 2020

APS Berlin Workshop December 2020

This week Tilly and I held a work from home workshop for 200 ASA specialists at APS Berlin.

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Time to Check Out Our Keyword Tab

Time to Check Out Our Keyword Tab

Apple Search Ads is not only an effective way to promote your app in the iOS App Store but also a tool that gives direct insight into the searches that lead users to download your app.

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