Redbox Blog

Sharing is caring! Here you'll find recent opinions and insights from the Redbox team, focusing on topics that impact app store marketing performance.
Woman in glasses holding a coffee and reading her mobile
        phone

Category: Apple Search Ads

Redbox Mobile Adds New Key Features and Ad Placements to Apple Search Ads Platform, Astra.

Redbox Mobile Adds New Key Features and Ad Placements to Apple Search Ads Platform, Astra.

Redbox Mobile, Apple Search Ads Partner and award-winning app store performance specialist, has added some significant new features to its innovative Apple Search Ads campaign management platform, Astra.

Read More

Promoting Gaming Apps in Apple Search Ads

Promoting Gaming Apps in Apple Search Ads

Redbox Account Manager Jemima Wildi shares her thoughts and knowledge about successfully managing Apple Search Ads campaigns for gaming apps.

Read More

Astra – the new Apple Search Ads solution with more in the box

Astra – the new Apple Search Ads solution with more in the box

CTO Samuel Chorlton explains how Astra's advanced machine-learning capabilities have revolutionised the efficiency and performance of Apple Search Ads management.

Read More

A couple of Apple developments for App Store marketers

A couple of Apple developments for App Store marketers

For Search Ads Advanced customers, Apple have just introduced a way to manage daily campaign spend – a feature that was not previously available via Apple’s proprietary platform.

Read More

Redbox Mobile Announces ASTRA

Redbox Mobile Announces ASTRA

Redbox Mobile, Apple Search Ads Partner and award-winning app store performance specialist, has announced the launch of Astra – a new version of its proprietary Search Ads ad-tech platform.

Read More

App Creation Funnel for iOS - The Redbox Guide

App Creation Funnel for iOS - The Redbox Guide

Ever wondered how to take your app ideas and turn them into successful products? Our 9 stages of app development provides a clear guide to achieving just that.

Read More

Data Science: Improve Your Search Ads Campaigns

Data Science: Improve Your Search Ads Campaigns

As part of App Promotion Summit in London, Samuel Chorlton, CTO of Redbox Mobile, hosted a workshop that shed light on the data science that drives the success of Apple Search Ad campaigns. A link to the recorded session can be found in the blog!

Read More

How Targeting Returning Users Improves your Overall App Store Performance

How Targeting Returning Users Improves your Overall App Store Performance

How we improved the client’s overall performance in the App Store by running objective activity targeting returning users; we achieved a lower CPI, higher SOV and improved Day 7 ROAS

Read More

The Rise of The Subscription Economy 2.0

The Rise of The Subscription Economy 2.0

For anyone looking for reliable and efficient techniques to scale their app, our webinars provide essential guidance from people with voices of real-world experience.

Read More

Organic and Paid App Marketing. Why do both?

Organic and Paid App Marketing. Why do both?

Paid and Organic user acquisition have a holistic relationship in which the success of one affects the success of the other and vice versa. By increasing your paid activity, for example, Apple Search Ads (ASA) or Google UAC, you will increase the volume of organic installs for your app.

Read More

Managing Apple Search Ads Campaigns - The Redbox Platform

Managing Apple Search Ads Campaigns - The Redbox Platform

Managing advertising campaigns that are successful and cost-effective has long challenged organisations, especially with the continual emergence of new advertising outlets. One of the core advertising platforms in the technology space is Apple Search Ads.

Read More

Apple Search Tab Ads - A New First-Mover Opportunity

Apple Search Tab Ads -  A New First-Mover Opportunity

We get under the skin of Apple's new ad format to give you the decision-making facts.

Read More

Would you like a cookie?

We would like to set some cookies on your device to enable our performance monitoring and marketing.