Redbox Blog

Sharing is caring! Here you'll find recent opinions and insights from the Redbox team, focusing on topics that impact app store marketing performance.
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Category: Apple Search Ads

Apple Search Ads targeting unwrapped

Apple Search Ads targeting unwrapped

New to Apple Search Ads? Struggling to hone your targeting? Here's an insightful read about how the right target keywords can help you to reach the most relevant users, regardless of who or where they are!

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AdBites ep3 - Keyword Power! Harnessing ASO insights to fuel Apple Search Ads success

AdBites ep3 - Keyword Power!  Harnessing ASO insights to fuel Apple Search Ads success

AdBites host Samuel Chorlton welcomes Simon Thillay to the hotseat, to shed light on how keyword research can improve and inform Apple Search Ads.

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AdBites - Session 2: eCommerce Experiences: Amplifying 'moments' on the App Store with Apple Search Ads

AdBites - Session 2:  eCommerce Experiences:  Amplifying 'moments' on the App Store with Apple Search Ads

AdBites host Samuel Chorlton welcomed Sue Azari - eCommerce Lead at AppsFlyer. Samuel and Sue discussed the Apple Search Ads opportunities that enable retail apps to create 'moments' in the App Store, by leveraging creative engagement features such as in-app events and custom product pages.

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AdBites - Session 1: Discovery to Conversion: The Power of Apple Search Ads for Subscription Apps

AdBites - Session 1:  Discovery to Conversion: The Power of Apple Search Ads for Subscription Apps

In the first session of our Apple Search Ads podcast, AdBites host Samuel Chorlton and industry guest Hannah Parvaz discussed Apple Search Ads for the subs apps category.

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Apple Search Ads: let's get started!

Apple Search Ads: let's get started!

Thinking about using Apple Search Ads for the first time, but not sure where to start? Don't worry - we've got you. Our team of Apple Search Ads consultants have outlined below some points to consider; we'll follow this up with more detailed content, so stay posted!

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Redbox lifts the lid on best-practice Apple Search Ads with new video podcast, AdBites.

Redbox lifts the lid on best-practice Apple Search Ads with new video podcast, AdBites.

Far from being yet another video podcast, AdBites is broadcast live every fortnight and invites viewers to participate by raising their own questions about Apple Search Ads to Samuel Chorlton, Redbox CTO and his guest, via a live Q&A.

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Redbox Mobile Adds New Key Features and Ad Placements to Apple Search Ads Platform, Astra.

Redbox Mobile Adds New Key Features and Ad Placements to Apple Search Ads Platform, Astra.

Redbox Mobile, Apple Search Ads Partner and award-winning app store performance specialist, has added some significant new features to its innovative Apple Search Ads campaign management platform, Astra.

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Promoting Gaming Apps in Apple Search Ads

Promoting Gaming Apps in Apple Search Ads

Redbox Account Manager Jemima Wildi shares her thoughts and knowledge about successfully managing Apple Search Ads campaigns for gaming apps.

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Astra – the new Apple Search Ads solution with more in the box

Astra – the new Apple Search Ads solution with more in the box

CTO Samuel Chorlton explains how Astra's advanced machine-learning capabilities have revolutionised the efficiency and performance of Apple Search Ads management.

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A couple of Apple developments for App Store marketers

A couple of Apple developments for App Store marketers

For Search Ads Advanced customers, Apple have just introduced a way to manage daily campaign spend – a feature that was not previously available via Apple’s proprietary platform.

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Redbox Mobile Announces ASTRA

Redbox Mobile Announces ASTRA

Redbox Mobile, Apple Search Ads Partner and award-winning app store performance specialist, has announced the launch of Astra – a new version of its proprietary Search Ads ad-tech platform.

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App Creation Funnel for iOS - The Redbox Guide

App Creation Funnel for iOS - The Redbox Guide

Ever wondered how to take your app ideas and turn them into successful products? Our 9 stages of app development provides a clear guide to achieving just that.

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