Category: Apple Search Ads
Apple Search Ads: CPA Analysis December 2018
Welcome to our monthly update where we examine the average CPA (cost per acquisition) for Apple Search Ads campaigns across three segments - Games, News and Sports as well as the overall CPA.
Apple Search Ads: The complete guide for beginners
With more than 2 million apps available on the App Store, it’s becoming increasingly difficult for developers and marketers to make their apps and games stand out from the crowd. Of course, you could run hundreds of social media ads to reach out to your target market, but the fact remains that 70% of users tend to use the App Store’s search engine to look for apps.
Apple Search Ads: 6 Tips To Market Your Mobile Game
The mobile games industry is growing leaps and bounds with 2018 data showing that mobile games account for around 51% of global game revenues. In fact, users are so fond of mobile games that data shows that 62% of smartphone owners install them within the very first week of buying a phone. With mobile games continuing to receive so much love, it’s obvious that competition for consumer attention is also fierce. That’s where Apple search ads come in.
Apple Search Ads is expanding AGAIN!
Since running their first Ad at the top of the US App Store in 2016, Apple search ads have expanded their reach by introducing waves of new ‘storefronts’ across the globe.
3, 2, 1: Search Ads!
It’s 12:01am and we are live! With Search Ads’ 5 new territories now live, our Blackbox Platform is the first tool on the market that enables you to run your ads in the New Territories on the App Store for the cheapest price!
Search Ads Expand to Mexico, Switzerland and Canada: First Week Observations
Apple has recently expanded the Storefronts that are eligible for Search Ads. Apple Search Ads first launched just over a year ago and was originally only live in the United States, but Search Ads is now available in Australia, New Zealand, United Kingdom, Canada, Mexico, Switzerland as well as the United States. The addition of Mexico, Switzerland and Canada on 17th October 2017, was the first expansion, by Apple, outside of App Store territories in which English is the dominant language; and, therefore, this development presented a novel challenge for Apple App Store app advertising.
Apple Search Ads is Expanding: Hello Canada, Switzerland and Mexico!
Search Ads is expanding to Canada, Mexico and Switzerland; Apple Search Ads will go live in these new territories on 17th October at 10 a.m. PDT (that’s 18:00 p.m. BST, later today!). Apple Search Ads allows developers and marketers to promote an app at the top of the iOS App Store search results, easily and efficiently. And, with more than 65% of all app downloads coming directly from App Store searches, Search Ads provides a great opportunity to direct relevant customers to your app.
How and When to React to High CPAs in Apple Search Ads
The Average Cost-Per-Acquisition (CPA) is, arguably, the most important Key Performance Indicator (KPI) available to view on the Search Ads platform. CPAs can be very revealing of campaign performance and high CPAs are often reflective of inefficient campaigns.
The Good, The Bad & The Ugly of Search Match
Apple propose that the Search Match functionality is the default feature that makes it easy to get your ads up and running in just a few minutes. Search Match automatically matches your ad to search terms that Apple deem relevant to your app. Apple uses metadata from the App Store listing, information about similar apps in the same genre and other search data, to determine the relevancy of user searches; meaning that, in theory, your ad will show for appropriate search terms without the need to input an extensive keyword list.
Apple Search Ads have launched
Since its anticipated announcement back in June at WWDC, Apple Search Ads has finally been launched. App developers and app marketers who have signed up and set their ad campaigns will now see them inside the US App Store.
Search Ads Update - Optimization is key!
Apple has now released information regarding the new Search Ads feature for iOS 10.
Search Ads - Analyze, Strategize, Optimize
In our previous blog we spoke about the exciting new Search Ads feature available in iOS 10 and how the optimization of your metadata will be a key factor affecting how well your ad performs.