Category: Apple Search Ads
Events, Events and More Events: A Dynamic Display of your Apple Search Ads Campaign
Long gone are the days where Apple Search Ads campaigns were merely optimised to generate more downloads. It's far more commonplace to optimise your campaigns towards a Key Performance Indicator (KPI) event or a Return on Ad Spend (ROAS) target. But it can be time consuming to calculate whether your campaign is performing on target – or better! – when the data you need is often in two different places. So, we have built a visual display of both data sets, matched together. Want to see? Read on…
What is Causing my Apple Search Ads Avg. CPA to Increase?
Has the Average Cost Per Acquisition (Avg. CPA) of your Apple Search Ads campaign started to increase and you don't know why? Increases in the Avg. CPA can be the result of a decreasing Conversion Rate, increasing Average Cost Per Tap or both. Carry on reading to find out what you can do to control an increasing Avg. CPA.
Limit Ad Tracking: A Limiter on your Advertising?
Heard of Limit Ad Tracking (LAT) before but you're not quite sure what it is or why it's important to consider when optimising Apple Search Ads campaigns? Well, read on to find out more.
Our Shiny New Platform: A Guide
We have been keeping our developers busy over the last few months by tasking them with the redesign of our platform. As part of the upgrade, we have rejigged the layout to produce - in our opinion! - a site that is easier to navigate. But fear not, we haven’t simply repackaged the existing site; our developers have been working round the clock to make loading times faster and reports more detailed.
Five insanely powerful Apple Search Ads best practices
The number of apps getting launched in the App Store is increasing by the day. While the competition for attention also increases, Apple Search Ads have proven to be an effective way for developers and marketers to get their app discovered. But with every app out there using them to reach their target users, how do you optimise your campaigns for the best results?
Global ambitions for Apple Search Ads
Apple has expanded the number of Storefronts eligible for Apple Search Ads from 13 to 59 and you need to move quick to maximise your reach while costs are competitive. Don’t spend hours optimising CPT Bids and budget allocation for up to 59 territories, this is exactly what the Blackbox Platform was built to handle.
Apple Search Ads - Everything You Need To Know About How They Work
App developers and marketers can’t afford to ignore Apple Search Ads. There’s just too much competition with over 2 million apps waiting to be discovered and downloaded. With Apple Search ads fast emerging as a new and effective way to acquire users, many app owners are now realising the importance of using Search Ads to stand out. In fact, according to Mobile Marketer, app install ad spend is predicted to surge to $64.1B by 2020. Despite only being relatively new, Apple Search ads look set to take a $2 billion slice of that pie by 2020 according to Bernstein Analyst Toni Sacconaghi.
Apple Search Ads: Avoid These 10 Mistakes That Could Doom You To Failure
It’s so easy to get started with Apple Search Ads that most of the time digital marketers miss out on the much-needed details. They rush into creating their first campaign without giving much thought to as to where they could potentially go wrong.
Apple Search Ads: CPA Analysis December 2018
Welcome to our monthly update where we examine the average CPA (cost per acquisition) for Apple Search Ads campaigns across three segments - Games, News and Sports as well as the overall CPA.
Apple Search Ads: The complete guide for beginners
With more than 2 million apps available on the App Store, it’s becoming increasingly difficult for developers and marketers to make their apps and games stand out from the crowd. Of course, you could run hundreds of social media ads to reach out to your target market, but the fact remains that 70% of users tend to use the App Store’s search engine to look for apps.
Apple Search Ads: 6 Tips To Market Your Mobile Game
The mobile games industry is growing leaps and bounds with 2018 data showing that mobile games account for around 51% of global game revenues. In fact, users are so fond of mobile games that data shows that 62% of smartphone owners install them within the very first week of buying a phone. With mobile games continuing to receive so much love, it’s obvious that competition for consumer attention is also fierce. That’s where Apple search ads come in.
Apple Search Ads is expanding AGAIN!
Since running their first Ad at the top of the US App Store in 2016, Apple search ads have expanded their reach by introducing waves of new ‘storefronts’ across the globe.