Since running their first Ad at the top of the US App Store in 2016, Apple search ads have expanded their reach by introducing waves of new ‘storefronts’ across the globe.
Search Ads is now available in the App Store across 7 different countries.
As of 4pm PDT 1st August 2018 (12am, 2nd August UK Time): Search Ads will be available in six new territories:
- South Korea
Search Ads works by allowing you to bid on specific keywords. It is an essential tool for app developers looking to widen their user base and increase downloads. With the arrival of the new territories, building a strong ad campaign is now more important than ever.
Fortunately, we are ready and well ahead of the game!
Our Blackbox Platform is the easiest way to build Paid Search Campaigns for Search Ads. With intelligent keyword bidding and the ability to serve ads across all territories with ease.
Here at Redbox Mobile, we’ve been working hard to make sure that as soon as the new storefronts go live in Search Ads, our intelligent Blackbox Platform will start running campaigns in those territories.
How our Blackbox Platform can help you:
The Blackbox Platform automatically manages your campaigns and streamlines them into a single easy-to-use dashboard. This removes the need to build and manage multiple separate campaigns in Search Ads and adjust them manually. The Platform does this in 3 simple ways:
1. Automated Keyword Translation
Blackbox doesn’t only bid on keywords in English. Once you have entered your list of core keywords the Platform automatically translates them into five different languages: Arabic, Chinese, French, German and Spanish. Additionally, with the new territories being released our platform will now translate your keywords into Italian and Japanese.
2. Budget Optimisation
One of the key features of the Blackbox Platform is that it allows you to easily manage your budget. It also automatically optimises your spend for maximum impact. It does this by identifying the highest performing campaigns and drip feeding your budget accordingly. You can also pause campaigns for specific territories half way through spending and Blackbox will automatically adjust to focus your budget on remaining territories.
3. Smart Keyword Bidding
Blackbox is always learning, and the longer your campaign is running the better the Platform gets at finding the cheapest bid prices for keywords that are core to your app. Blackbox makes millions of keyword bidding decisions per day, and is constantly optimising app campaigns to maximise performance and reduce spend.
Needless to say, the Blackbox Platform is the first of its kind. With 65% of iOS app downloads coming from Search Ads, now is the perfect time to optimise your campaign.
If, like us, you are impatient and want to start exploring the new territories right now you can set up your campaign on the Blackbox Platform today. Your campaign will launch as soon as the new territories go live at 4pm PDT on 1st August!
For more information about the Blackbox Platform, or how we can help you contact Redbox Mobile today.
Get in touch at firstname.lastname@example.org give us a call: 01488 682 442