How to optimise your Google Play Store Search Ad campaigns for success
Since its launch in 2008, the Google Play Store has been growing rapidly and now has over a billion users. Over eight billion apps are installed from Google Play every month. This shows how much competition there is on the platform for app developers and marketers today.
Apple Search Ads - Everything You Need To Know About How They Work
App developers and marketers can’t afford to ignore Apple Search Ads. There’s just too much competition with over 2 million apps waiting to be discovered and downloaded. With Apple Search ads fast emerging as a new and effective way to acquire users, many app owners are now realising the importance of using Search Ads to stand out. In fact, according to Mobile Marketer, app install ad spend is predicted to surge to $64.1B by 2020. Despite only being relatively new, Apple Search ads look set to take a $2 billion slice of that pie by 2020 according to Bernstein Analyst Toni Sacconaghi.
Apple Search Ads: Avoid These 10 Mistakes That Could Doom You To Failure
It’s so easy to get started with Apple Search Ads that most of the time digital marketers miss out on the much-needed details. They rush into creating their first campaign without giving much thought to as to where they could potentially go wrong.
Apple Search Ads: CPA Analysis December 2018
Welcome to our monthly update where we examine the average CPA (cost per acquisition) for Apple Search Ads campaigns across three segments - Games, News and Sports as well as the overall CPA.
Apple Search Ads: The complete guide for beginners
With more than 2 million apps available on the App Store, it’s becoming increasingly difficult for developers and marketers to make their apps and games stand out from the crowd. Of course, you could run hundreds of social media ads to reach out to your target market, but the fact remains that 70% of users tend to use the App Store’s search engine to look for apps.
Apple Search Ads: 6 Tips To Market Your Mobile Game
The mobile games industry is growing leaps and bounds with 2018 data showing that mobile games account for around 51% of global game revenues. In fact, users are so fond of mobile games that data shows that 62% of smartphone owners install them within the very first week of buying a phone. With mobile games continuing to receive so much love, it’s obvious that competition for consumer attention is also fierce. That’s where Apple search ads come in.
How To Use ASO And Paid Search To Conquer The App Stores
As of 2018, Statista reports that Android users have the choice of between 2.1 million mobile apps on the Google Play Store, with Apple approximately the same amount. Consequently, it is becoming increasingly difficult for mobile apps to get discovered.
Welcome to the space age: Samsung A9
Yesterday marked the release of the brand-new model of Samsung and considering we gave such a lovely spread to new iPhone XR and XS, we thought it only fair to do the same for the brand-new Samsung A9.
Apple or Google: Who is Worth your Pennies
Apple Search Ads and Google UAC are the two most popular marketing tools for app owners; with both platforms able to boast impressive statistics that entice users to create campaigns.
Another Day, Another Update: iOS 12
Since 2007, when the first iPhone was released we often waited for the obligatory “ping” on our iPhones to let us know the latest update is available. Today is no different as the latest software, iOS 12 is now available across iPhones and iPads globally.
‘Gather Round’ - Apple’s latest announcement, in case you missed it
Yesterday Apple treated us all to a 2-hour, in-depth talk about the release of three new iPhones, as well as two new Apple Watch sizes at their annual launch event in San Francisco.
Apple Search Ads is expanding AGAIN!
Since running their first Ad at the top of the US App Store in 2016, Apple search ads have expanded their reach by introducing waves of new ‘storefronts’ across the globe.