Redbox Blog

Sharing is caring. We love to bring you up to speed on the latest mobile issues of the day, ASO and Apple Search Ads related stuff and team updates.
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Using Net Promoter Score To Reduce Your App’s Churn And Increase Downloads

Using Net Promoter Score To Reduce Your App’s Churn And Increase Downloads

Churn rate is the number of customers or subscribers who stop using an app during a given time period, app churn impacts user acquisition and lifetime value.

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iOS10 update - Beta 4

iOS10 update - Beta 4

Apple has once again staggered its iOS update release date among app developers, public beta testers and its final version.

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The Future - App Store Optimization in China

The Future - App Store Optimization in China

Spearheading App Store Optimization within China’s iOS store, at Redbox Mobile PLC we are already positioning our clients ahead of the curve, empowering both Chinese and international brands to increase their app downloads and revenues through organic means of App Store Optimization. At the same time giving consumers the right apps – and the best choice of apps – to fulfil his or her own needs.

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Why monster mobile hit Pokémon Go needs ASO

Why monster mobile hit Pokémon Go needs ASO

The exciting augmented reality game has got users out and about searching for and battling Pokémon, including the elusive Pikachu.

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Social media can lead to increased app downloads

Social media can lead to increased app downloads

Being able to interact successfully with existing and potential customers is now a pivotal part of any companies marketing strategy, but it can be a minefield.

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Redbox Mobile take Shanghai by storm

Redbox Mobile take Shanghai by storm

Held across four halls at the Shanghai New International Exhibition Centre (SNIEC), the 2016 Mobile World Congress Shanghai hosted nearly 550 exhibitors, including 18 pavilions and attracted around 60,000 visitors over the 3 days.

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The Chinese App Market - What You Need To Know

The Chinese App Market - What You Need To Know

Mobile World Congress is underway and the Redbox Mobile team are set up and ready for action. This year MWC is held in Shanghai in addition to Barcelona, so we thought it the perfect opportunity to take a look at the Chinese app market.

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Redbox Mobile PLC brings iOS 10 to Mobile World Congress 2016 in Shanghai

Redbox Mobile PLC brings iOS 10 to Mobile World Congress 2016 in Shanghai

Redbox Mobile PLC, the global leader in app ecosystems and ASO in the commercial and mobile markets, has announced that it will be demonstrating its next generation app store optimization strategies – ASO Plus - for delivering the best enhanced ASO to complement iOS 10, combining its newly announced Search Ads function with existing organic search optimization.

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Search Ads Update - Optimization is key!

Search Ads Update - Optimization is key!

Apple has now released information regarding the new Search Ads feature for iOS 10.

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Search Ads - Analyze, Strategize, Optimize

Search Ads - Analyze, Strategize, Optimize

In our previous blog we spoke about the exciting new Search Ads feature available in iOS 10 and how the optimization of your metadata will be a key factor affecting how well your ad performs.

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iOS 10

iOS 10

Monday 13th June 2016 will see the unveiling of Apple's next mobile operating system, iOS 10, at the annual WWDC conference.

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What is ASO?

What is ASO?

In simple terms App Store Optimization or ASO is the process of improving the visibility of a mobile app in an App Store, such as Google Play for Android or Apple App Store for iOS.

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