3 Steps to Becoming the Master of App Discovery
So you have built an app, a brilliant app in fact, but nobody’s downloading it? You’re not the first and you wont be the last. With the Google Play store hosting 2.8 million apps, and Apple trailing closely behind with 2.2million apps, you can imagine how hard it is to be discovered.
App Marketing Terms You Need To Know
Are you a CMO, start-up with a new app or private investor, looking to increase app downloads, user engagement and/or ROI but don’t quite get all the mobile jargon?
The App Store is Evolving: What does this mean for App Discoverability?
Apple has just announced big changes coming to the App Store at their annual Apple Worldwide Developers Conference. The changes are due to happen in the Autumn, with the iOS 11 update. Apple has redesigned the App Store from the ground up, using their knowledge of the millions of apps that have been downloaded billions of times. The App Product Page has been redesigned to spotlight more engaging content and put the most important information at the centre of search.
The Launch of Blackbox: The Innovative Game Changer in User Acquisition
When Rory Mudie was a senior executive at Vodafone, he spotted a trend in App promotion and noticed how App Store search was failing; it was then, he decided he would create the most used app promotion tool in the world.
Redbox Mobile PLC Brings New Concept ASO Plus & Search Ads to MWC 2017 in Barcelona
Redbox Mobile PLC, the global leader in app ecosystems and ASO in the commercial and mobile markets, has announced that it will be demonstrating its next generation App Store Optimization strategies – ASO Plus - for delivering the best enhanced ASO to complement iOS 10, combining its Search Ads function with existing organic search optimization.
Apple's 58% conversion rate makes Google look pricey - 5 steps to success
Brands and developers can now buy keyword search inside Apple’s app store. This article has 5 essential working practices that makes PPC look pricey and inefficient…
Redbox Mobile PLC brings new concept ASO 'Plus' to Integrated Live
Redbox Mobile PLC, the global leader in app acquisition and App Store Optimization in the commercial and mobile markets, has announced that it will be demonstrating its next generation App Store Optimization strategy – ASO Plus – for delivering the best enhanced ASO to complement iOS 10, combining Apple's Search Ads function with existing organic search optimization.
Apple Search Ads have launched
Since its anticipated announcement back in June at WWDC, Apple Search Ads has finally been launched. App developers and app marketers who have signed up and set their ad campaigns will now see them inside the US App Store.
Why you need to invest in App Store Optimization
As the number of apps in the App Stores has grown, the chance of being found has dramatically dropped. App marketers have realised the importance of being able to find an app and thus started trying to improve app rankings, which has led to the creation of App Store Optimization.
The App Store’s new 50-character title limit in iOS 10
This week saw a big shake up in how titles work in the App Store and iOS 10 Apple has introduced a new 50-character guideline for all iOS apps, in a surprise move to coincide with the launch of the new iPhone 7. The change sees Apple move in line with Google’s 30-character limit, which although cleaner and more aesthetic makes optimization a more difficult and shrewd game.
New Apple TV Remote app for iPhone
The Apple TV Remote app has been available to developers on iOS10 beta since WWDC and on 1st August was released to the public in the App Store. It currently ranks at number 11 in the entertainment category for free apps.
Using Net Promoter Score To Reduce Your App’s Churn And Increase Downloads
Churn rate is the number of customers or subscribers who stop using an app during a given time period, app churn impacts user acquisition and lifetime value.