Mobile Afternoon Tea Talks Webinar: Let's talk Mobile Gaming (Sweet!)

Join King, Gram Games, Supersonic studios for the 3rd Mobile afternoon Tea Talks brought to you by Redbox Mobile and Adjust.

iOS 14 - What the IDFA privacy update means

Recent News of the the IDFA opt in Privacy policy from Apple being postponed by Apple has not only caused app marketers to breathe a sigh of relief but bought both developers and attribution partners some valuable time to establish what they knew normal for mobile attribution is.

Does Apple's New 'Opt-In to be Tracked' Automatically Opt-Out MMPs?

With iOS 14, developers will need to ask their app users for their permission to track their activities within the app, meaning that users now don't Opt-Out of tracking but instead Opt-In. So, what's wrong with that? Greater transparency on privacy settings can only be a good thing, right? The announcement has left most marketers at least slightly confused on what this means for campaigns.

Events, Events and More Events: A Dynamic Display of your Apple Search Ads Campaign

Long gone are the days where Apple Search Ads campaigns were merely optimised to generate more downloads. It's far more commonplace to optimise your campaigns towards a Key Performance Indicator (KPI) event or a Return on Ad Spend (ROAS) target. But it can be time consuming to calculate whether your campaign is performing on target – or better! – when the data you need is often in two different places. So, we have built a visual display of both data sets, matched together. Want to see? Read on…

What is Causing my Apple Search Ads Avg. CPA to Increase?

Has the Average Cost Per Acquisition (Avg. CPA) of your Apple Search Ads campaign started to increase and you don't know why? Increases in the Avg. CPA can be the result of a decreasing Conversion Rate, increasing Average Cost Per Tap or both. Carry on reading to find out what you can do to control an increasing Avg. CPA.

Limit Ad Tracking: A Limiter on your Advertising?

Heard of Limit Ad Tracking (LAT) before but you're not quite sure what it is or why it's important to consider when optimising Apple Search Ads campaigns? Well, read on to find out more.

Blackbox Platform, Who? It's All About the Redbox Platform Now!

We've rebranded and here's why.

How to Boost Apple Search Ads: Screenshots

Have you been managing your Apple Search Ads campaign for a while? If you have, I imagine that you’re pretty happy with how you’re optimising bids and allocating budget, whether you’re doing this manually or programmatically. You are probably well-versed in the calculations involved in determining the conversion rates between the tap and the completion of your KPI event and in the adjustments you should be making for the well-known common discrepancies between Apple and your attribution provider.

Our Shiny New Platform: A Guide

We have been keeping our developers busy over the last few months by tasking them with the redesign of our platform. As part of the upgrade, we have rejigged the layout to produce - in our opinion! - a site that is easier to navigate. But fear not, we haven’t simply repackaged the existing site; our developers have been working round the clock to make loading times faster and reports more detailed.

Five insanely powerful Apple Search Ads best practices

The number of apps getting launched in the App Store is increasing by the day. While the competition for attention also increases, Apple Search Ads have proven to be an effective way for developers and marketers to get their app discovered. But with every app out there using them to reach their target users, how do you optimise your campaigns for the best results?

Five traits of a winning Google App Campaign

The Google Play store has been growing at a rapid pace over the last few years. While that gives users plenty of mobile apps and games to try out in every category, it is becoming difficult for app developers and marketers to gain attention for their apps. The competition for the attention of the same target market is never-ending and the only way out is to leverage the power of Google App Campaign. But when everyone is taking the same approach, how do you make sure your ad gets maximum user engagement that turns into installs?

Global ambitions for Apple Search Ads

Apple has expanded the number of Storefronts eligible for Apple Search Ads from 13 to 59 and you need to move quick to maximise your reach while costs are competitive. Don’t spend hours optimising CPT Bids and budget allocation for up to 59 territories, this is exactly what the Blackbox Platform was built to handle.

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