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Mobile Afternoon Tea Talks Webinar: Let's talk Mobile Gaming (Sweet!)

Join King, Gram Games, Supersonic studios for the 3rd Mobile afternoon Tea Talks brought to you by Redbox Mobile and Adjust.

Date & Time: Tuesday 29th Sept at 4pm UK / 3pm CET.

Register for the webinar here: http://events.adjust.com/mobileafternoonteatalks3/Redbox

Video Link: https://adjust-video.​wistia.com/medias/5rthv8f0li

Once registered a video recording of the webinar will be available to you if you can't view live.

Redbox Mobile & Adjust have assembled the biggest and best names from around the mobile gaming industry for what promises to be a fun hour of debate and useful insights aimed at mobile gaming professionals or indeed anyone within the app ecosystem who wants to learn from some of the biggest app marketeers globally.

The Mobile Tea Talks webinars have become a really popular mainstay within this new normal lockdown era. Redbox Mobile & Adjust wanted to create a format of webinar that gave experts room to relax and give valuable insights. We realised that mobile professionals were seeking insights during work from home as memories of big events such as MWC and more intimate face to face events now seem like distant memories. The atmosphere during the #teatalks has been informal and chatty, really focused on getting to know the panellists and guest speakers and their businesses in depth.

For the 3rd Mobile Tea Talks we've decided to focus on gaming. Mobile gaming is biggest vertical for downloads globally and also in terms of time spent on mobile devices. Gaming has continued to grow exponentially in 2020. Covid 19 has only accentuated this trend as people typically found themselves with more leisure time and wanted to pursue activities which were fun and pleasurable. Genres like casual and mid-core /strategy games becoming even more prevalent in the charts. Old favourites like Candy Crush Saga by King and Clash of Clans by Supercell taking centre stage again.

We've assembled a star studded list of speakers for the 29th Sept. (Speaker Bio's at the bottom of the Blog.)

Baris Aygoren, Performance Marketing Director at King is joining me as I interview him for the ‘virtual' fireside chat. We'll be discussing all things performance marketing. Everything from how his team is set up, King's creative strategy, how different UA channels have been performing during lockdown, how his strategy may change post IOS14 privacy changes, some info about his upcoming game launch etc. If you want to understand more about one of the biggest mobile companies in the world – please register.

Isabel Ferreira @ Adjust will then be moderating the panel with Nadav from Supersonic Studios and Tatyana from Gram Games. The idea behind having 2 experienced marketeers was to get an in-depth understanding of their role and businesses that cover both casual and hypercasual markets globally. Gram Games is a major gaming studio, acquired by Zynga in 2018 and boast popular titles such as Merge Dragons! Supersonic Studios is the IronSource owned gaming studio launched in 2020 and has grown quickly into one of the biggest ‘Hypercasual' studios in the world.

So feel free to put the kettle on, make yourself a cup of tea or coffee and soak up an hour of mobile gaming chat and expertise. Sweet!

Please feel free to register here: http://events.adjust.com/mobileafternoonteatalks3/Redbox

Speaker BIOs

Profile picture of Baris Aygoren King logo

Baris Aygoren, Performance Marketing Director at King

Baris has a decade of experience in marketing with a recent focus on mobile performance marketing. Currently, he oversees all aspects of King's global user acquisition, and retargeting for all games, while managing the creative analysis team and performance marketing insights teams. Previously, Baris was overseeing the performance marketing of Peak Games. He also worked at brand marketing in Procter & Gamble and co-founded his own start-up on e-commerce.

Profile picture of Nadav Ashkenazy Super Sonic logo

Nadav Ashkenazy, GM of Supersonic Studios

Nadav oversees and manages all aspects of Supersonic Studios, ironSource's gaming activity, including onboarding developer partnerships, game development, monetization and user acquisition, data analysis, and technical support. Previously, Nadav was the VP Global Partnerships and Sales at ironSource.

Profile picture of Tatyana Bogatyreva Gram Games logo

Tatyana Bogatyreva, Head of User Acquisition at Gram Games

Tatyana is a mobile growth expert with global experience spanning the US, Germany, and the UK. Currently, she leads user acquisition strategy and creatives at Gram Games. Tatyana previously worked at GSN, a gaming advertising agency, and Disney Interactive.

Profile picture of James Salins Redbox logo

James Salins, CEO of Redbox Mobile

Redbox Mobile are a technologically advanced mobile agency, specialising in paid and organic user acquisition, with their own proprietary tech, Redbox Platform, for Apple Search ads delivering scale and value. They work with many major app clients internationally, start-ups, scale-ups, mobile first and traditional companies. James is currently learning to live with his new 60 second commute from bedroom to office. James was previously Managing Director of IronSource Europe and Chairman of IAB gaming committee. 

Profile picture of Isabel Ferreira Adjust logo

Isabel Ferreira, Director of Sales at Adjust UK & Ire

Isabel has a decade of experience in app marketing having worked with companies such as Appsumer, Mobfox and Supersonic. Now Isabel is Sales Director for the UK & Ireland for Adjust, a global B2B SaaS company.

Born at the heart of the mobile app economy and grown out of a passion for technology, the company has 16 offices around the world. In total, more than 40,000 apps have implemented Adjust's solutions to secure their budgets and improve results.