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Category: App Store Optimisation

Mobile Afternoon Tea Talks Webinar: Let's talk Mobile Gaming (Sweet!)

Mobile Afternoon Tea Talks Webinar: Let's talk Mobile Gaming (Sweet!)

Join King, Gram Games, Supersonic studios for the 3rd Mobile afternoon Tea Talks brought to you by Redbox Mobile and Adjust.

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Does Apple's New 'Opt-In to be Tracked' Automatically Opt-Out MMPs?

Does Apple's New 'Opt-In to be Tracked' Automatically Opt-Out MMPs?

With iOS 14, developers will need to ask their app users for their permission to track their activities within the app, meaning that users now don't Opt-Out of tracking but instead Opt-In. So, what's wrong with that? Greater transparency on privacy settings can only be a good thing, right? The announcement has left most marketers at least slightly confused on what this means for campaigns.

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Five traits of a winning Google App Campaign

Five traits of a winning Google App Campaign

The Google Play store has been growing at a rapid pace over the last few years. While that gives users plenty of mobile apps and games to try out in every category, it is becoming difficult for app developers and marketers to gain attention for their apps. The competition for the attention of the same target market is never-ending and the only way out is to leverage the power of Google App Campaign. But when everyone is taking the same approach, how do you make sure your ad gets maximum user engagement that turns into installs?

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How to optimise your Google Play Store Search Ad campaigns for success

How to optimise your Google Play Store Search Ad campaigns for success

Since its launch in 2008, the Google Play Store has been growing rapidly and now has over a billion users. Over eight billion apps are installed from Google Play every month. This shows how much competition there is on the platform for app developers and marketers today.

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How To Use ASO And Paid Search To Conquer The App Stores

How To Use ASO And Paid Search To Conquer The App Stores

As of 2018, Statista reports that Android users have the choice of between 2.1 million mobile apps on the Google Play Store, with Apple approximately the same amount. Consequently, it is becoming increasingly difficult for mobile apps to get discovered.

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Apple or Google: Who is Worth your Pennies

Apple or Google: Who is Worth your Pennies

Apple Search Ads and Google UAC are the two most popular marketing tools for app owners; with both platforms able to boast impressive statistics that entice users to create campaigns.

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Top ASO Hacks You Need To Know

Top ASO Hacks You Need To Know

Boosting organic app downloads and deposits in the gambling sector is one of the toughest nuts to crack. With over 20,000 apps competing for the keyword ‘casino’ and 15,000 for ‘bet football’ how are you possibly going to succeed?

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Paid Search & The Need To Protect Your Brand

Paid Search & The Need To Protect Your Brand

So, your ASO is completed and you are ranking for lots of core terms plus most importantly, your brand.

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5 Mobile Marketing insights you need to be thinking about in 2018

5 Mobile Marketing insights you need to be thinking about in 2018

The world of mobile marketing is an ever-changing beast; you need to be ahead of the curve in order to win in this sector. Redbox Mobile plc. is an award winning App Store Optimisation and Paid Search agency. We have come up with a list of our top 5 predictions that will shape app marketing strategies for agencies and brands over the next year. Read on if you'd like to hear about our predictions…

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5 ASO Myths you need to understand!

5 ASO Myths you need to understand!

App Store Optimisation, or ASO, is still a grey area for a lot of app developers and owners. There are lots of people out there who simply think that if you build a great app, and then it will be hugely successful. But this could not be further than the truth. At Redbox Mobile plc, we want to help you cut through the smoke of App Marketing. ASO is crucial to an app's success, but for every great tip there is also a myth, which could seriously damage your rankings. Below, we discuss the top 5 myths within the world of App Store Optimisation.

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The Only Way Is UAC

The Only Way Is UAC

A new chapter in paid advertising has almost arrived; with the focus shifting from manually optimising demographic targeting and Cost Per Click (CPC) bidding strategies to a more automated, machine learning driven, approach. A couple of months ago, Google announced that Mobile app install campaigns will be eclipsed by Universal App Campaigns (UACs) and, as of tomorrow (15th November 2017), all existing Search, Display and YouTube app promotion campaigns will stop running.

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Google's Universal App Campaigns to be Truly Universal

Google's Universal App Campaigns to be Truly Universal

Google recently announced that Universal App Campaigns (UACs) will be the only AdWords app campaign that is launchable from 16th October. Any existing Search, Display and YouTube app install campaigns will stop running on 15th November. Google are advising to upgrade any Search, Display and YouTube app campaigns to UACs as soon as possible.

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