Category: App Store Optimisation

ASO Toolkit - Now Available!

We’ve now finished building the redesigned app and it’s now on the App Store! You can carry on reading if you’d like to find out more about some of the new features we’ve been working on but equally, you can download the app from here and find out for yourself!

Introducing the Renamed & Redesigned ASO Toolkit

We released the Redbox Toolbox in 2019 as a way for indie developers to take their first steps into the world of ASO. We’re now following some of our own advice by changing the name of our tool to “ASO Toolkit” so that’s easier to find!

Google Play Store: New Policies that effect your App’s Metadata

As of September 29th 2021, the character limit of an App’s title on Google Play has been reduced from 50 characters to 30 – a pretty big adjustment to make and one that will involve some copy craft for many apps.

A Quick Guide to ASO (App Store Optimisation)

More than 5 million apps are available to download from the Apple App Store and the Google Play Store, which makes it a very competitive marketplace. However, the principle objective of intelligent search optimisation is to improve the organic visibility of your app specifically to improve your download conversion rate, improve registrations and consumer spend.

How and why News UK launched Times Radio during lockdown

Interview with Oliver O’Neill: Senior Performance Marketing Manager & App lead @ News UK

Shopping App trends for Black Friday and Christmas

Do we dare say it out loud?! The Holiday Season is fast approaching with Black Friday, Cyber Monday and the Christmas Peak all imminent…

Inspirational Clients: An Interview with Olivia Robinson – Founder of BlackDollar

In the first of a series, we bring you the fascinating story of our client Olivia, what led her to become politicised and how she is making a positive change to Black Businesses in the US with her app, BlackDollar.

Top 10 Tips for running your own successful Webinar strategy.

We at Redbox Mobile wanted to put down our thoughts in order to help you to go ahead and launch your own webinar series. If you have done already, that's great, maybe you'll find some of our tips useful anyhow.

Mobile Afternoon Tea Talks Webinar: Let's talk Mobile Gaming (Sweet!)

Join King, Gram Games, Supersonic studios for the 3rd Mobile afternoon Tea Talks brought to you by Redbox Mobile and Adjust.

Does Apple's New 'Opt-In to be Tracked' Automatically Opt-Out MMPs?

With iOS 14, developers will need to ask their app users for their permission to track their activities within the app, meaning that users now don't Opt-Out of tracking but instead Opt-In. So, what's wrong with that? Greater transparency on privacy settings can only be a good thing, right? The announcement has left most marketers at least slightly confused on what this means for campaigns.

Five traits of a winning Google App Campaign

The Google Play store has been growing at a rapid pace over the last few years. While that gives users plenty of mobile apps and games to try out in every category, it is becoming difficult for app developers and marketers to gain attention for their apps. The competition for the attention of the same target market is never-ending and the only way out is to leverage the power of Google App Campaign. But when everyone is taking the same approach, how do you make sure your ad gets maximum user engagement that turns into installs?

How to optimise your Google Play Store Search Ad campaigns for success

Since its launch in 2008, the Google Play Store has been growing rapidly and now has over a billion users. Over eight billion apps are installed from Google Play every month. This shows how much competition there is on the platform for app developers and marketers today.

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