ASO Toolkit - Now Available!


A few weeks ago, we opened up our public TestFlight beta for the brand new ASO Toolkit app. We explained a bit more about why we changed our app’s name from Redbox Toolbox to ASO Toolkit in this blog post: Introducing the Renamed & Redesigned ASO Toolkit

We’ve now finished building the redesigned app and it’s now on the App Store! You can carry on reading if you’d like to find out more about some of the new features we’ve been working on but equally, you can download the app from here and find out for yourself: Download Here!

What's New

First impressions count so we’ve made the home screen (or sidebar on iPad) easier to glance at with visible app icons, a Recently Viewed section and access to an even greater number of tools.

We’ve streamlined our search functionality too, so instead of always searching the App Store, you’ll also be able to filter apps that you’ve saved previously or ones that you own when linking your App Store Connect account.

ASO Toolkit Homepage Image

Once you’ve selected an app you’d like to analyse, you’ll be taken to the App Overview screen which is where you’ll find all of the metrics relevant to your app. Tapping on one of them will take you to the relevant tool so you can find out more and take action.

The App Overview also allows you to manage any competitor apps you may have and view some extra details about your app. On each tool, and the App Overview, you can change the country or language that the data is relevant to.

App Overview Screenshot

Metadata is arguably the biggest part of ASO so it’s no secret that we have made the most changes here! In the new update, you’re now able to create drafts of metadata which allows you to prototype different variations of your Title, Subtitle etc. depending on an app update, event or time of year.

Publishing the changes to App Store Connect is just a few taps away too so you’ll never need to leave the app. We’ve added support for comparing more than one competitor’s metadata too and you’ll now see metadata inside App Store Connect alongside the live App Store metadata.

Metadata Screenashot ASO Toolkit

Keyword rankings also play a big part of ASO, so we’ve made some improvements here too. You’ll now be able to view trends at a glance and even compare your app against a competitor’s on the timeline graph. We’ve also added support for grabbing live keyword rankings, as App Store rankings can change every hour!

Keyword Screenshot ASO Toolkit

The Category Rankings tool has been refined to fit in more details on bigger screens and makes it easier to compare those rankings against competitor apps. There’s now support for viewing all apps in the category.

Category Rankings Screenshot ASO Toolkit

On the Ratings & Reviews tool, you’ll be able to instantly see your overall star ratings and a breakdown of how many people have rated it at each star level. A full list of reviews can also be found to allow you to see common issues or positive comments.

Ranking and Review Summary ASO Toolkit Screenshot

The App Updates tool allows you to see a full list of the most recent updates and the date that an update was released.

App Updates screenshot ASO Toolkit

The Creatives tool has been improved to show all of the screenshots on one screen so you’ll be able to quickly compare different devices at the same time. Tapping a screenshot will allow you to enlarge it.

Screenshot Creative example ASO Toolkit

We’ve also made improvements to our other tools that can be accessed from the home screen and even introduced a few new ones.

First up, the Storefront Switcher is one of our most used features and allows you to quickly change the region the App Store is using straight from your device.

This allows you to see if your app has been featured in that country or you can perform a search as if you were a user in that location and to see the rankings of apps, stories, and the ad placement.

Storefront switcher Screenshot ASO Toolkit

We’re pleased to introduce the ASO Guides and ASO Tips tools which are great for ASO beginners. They both provide a clear insight into best practices for ASO and give you helpful hints on which tools to use in the ASO Toolkit to improve your app’s place in the App Store. If you’re an ASO expert already, we’d love to hear some of your tips!

ASO Guides screenshot ASO Toolkit

The Metadata Prototype tool allows you to quickly type out an app’s metadata strategy without first creating a draft. If you’d like to add it to an app’s draft, you can do that too! The Keyword Lookup tool is a simple tool that makes it quick to search the App Store and see which apps rank for a specific keyword.

Metadata prototype screenshot ASO Toolkit

We’ve also made sure to update the ASO Toolkit’s extensions too. New Widgets and Siri Shortcuts make it easy to view keyword & category rankings and switch storefronts without even launching the app.

Widgets and Siri Shortcuts ASO Toolkit screenshots

Getting Started

If you’d like to take advantage of all of the great tools, and much more, in the ASO Toolkit, you can download the app here:

We’re always open to feedback and new ideas so if you have a suggestion or find a bug, please get in touch!

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