Redbox Blog

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Top ASO Hacks You Need To Know

Top ASO Hacks You Need To Know

Boosting organic app downloads and deposits in the gambling sector is one of the toughest nuts to crack. With over 20,000 apps competing for the keyword ‘casino’ and 15,000 for ‘bet football’ how are you possibly going to succeed?

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Paid Search & The Need To Protect Your Brand

Paid Search & The Need To Protect Your Brand

So, your ASO is completed and you are ranking for lots of core terms plus most importantly, your brand.

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5 Mobile Marketing insights you need to be thinking about in 2018

5 Mobile Marketing insights you need to be thinking about in 2018

The world of mobile marketing is an ever-changing beast; you need to be ahead of the curve in order to win in this sector. Redbox Mobile plc. is an award winning App Store Optimisation and Paid Search agency. We have come up with a list of our top 5 predictions that will shape app marketing strategies for agencies and brands over the next year. Read on if you'd like to hear about our predictions…

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5 ASO Myths you need to understand!

5 ASO Myths you need to understand!

App Store Optimisation, or ASO, is still a grey area for a lot of app developers and owners. There are lots of people out there who simply think that if you build a great app, and then it will be hugely successful. But this could not be further than the truth. At Redbox Mobile plc, we want to help you cut through the smoke of App Marketing. ASO is crucial to an app's success, but for every great tip there is also a myth, which could seriously damage your rankings. Below, we discuss the top 5 myths within the world of App Store Optimisation.

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Blackbox, The Machine Learning based Search Ads Tool

Blackbox, The Machine Learning based Search Ads Tool

So you've developed an App and are ready to go to market. What next?

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The Redbox team are coming to PocketGamer!

The Redbox team are coming to PocketGamer!

Rory, Fraser and Domingo from Redbox Mobile will be at PocketGamer Connects in London on on 22nd and 23rd January. To arrange a meeting with one of the team visit the PocketGamer website.

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The Only Way Is UAC

The Only Way Is UAC

A new chapter in paid advertising has almost arrived; with the focus shifting from manually optimising demographic targeting and Cost Per Click (CPC) bidding strategies to a more automated, machine learning driven, approach. A couple of months ago, Google announced that Mobile app install campaigns will be eclipsed by Universal App Campaigns (UACs) and, as of tomorrow (15th November 2017), all existing Search, Display and YouTube app promotion campaigns will stop running.

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Search Ads Expand to Mexico, Switzerland and Canada: First Week Observations

Search Ads Expand to Mexico, Switzerland and Canada: First Week Observations

Apple has recently expanded the Storefronts that are eligible for Search Ads. Apple Search Ads first launched just over a year ago and was originally only live in the United States, but Search Ads is now available in Australia, New Zealand, United Kingdom, Canada, Mexico, Switzerland as well as the United States. The addition of Mexico, Switzerland and Canada on 17th October 2017, was the first expansion, by Apple, outside of App Store territories in which English is the dominant language; and, therefore, this development presented a novel challenge for Apple App Store app advertising.

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Apple Search Ads is Expanding: Hello Canada, Switzerland and Mexico!

Apple Search Ads is Expanding: Hello Canada, Switzerland and Mexico!

Search Ads is expanding to Canada, Mexico and Switzerland; Apple Search Ads will go live in these new territories on 17th October at 10 a.m. PDT (that’s 18:00 p.m. BST, later today!). Apple Search Ads allows developers and marketers to promote an app at the top of the iOS App Store search results, easily and efficiently. And, with more than 65% of all app downloads coming directly from App Store searches, Search Ads provides a great opportunity to direct relevant customers to your app.

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How and When to React to High CPAs in Apple Search Ads

How and When to React to High CPAs in Apple Search Ads

The Average Cost-Per-Acquisition (CPA) is, arguably, the most important Key Performance Indicator (KPI) available to view on the Search Ads platform. CPAs can be very revealing of campaign performance and high CPAs are often reflective of inefficient campaigns.

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The Good, The Bad & The Ugly of Search Match

The Good, The Bad & The Ugly of Search Match

Apple propose that the Search Match functionality is the default feature that makes it easy to get your ads up and running in just a few minutes. Search Match automatically matches your ad to search terms that Apple deem relevant to your app. Apple uses metadata from the App Store listing, information about similar apps in the same genre and other search data, to determine the relevancy of user searches; meaning that, in theory, your ad will show for appropriate search terms without the need to input an extensive keyword list.

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Google's Universal App Campaigns to be Truly Universal

Google's Universal App Campaigns to be Truly Universal

Google recently announced that Universal App Campaigns (UACs) will be the only AdWords app campaign that is launchable from 16th October. Any existing Search, Display and YouTube app install campaigns will stop running on 15th November. Google are advising to upgrade any Search, Display and YouTube app campaigns to UACs as soon as possible.

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