WWDC 2021: What’s New?
A few weeks ago, we wrote about the rumours and our expectations for WWDC. We didn’t get everything we anticipated, but it was a great showcase of Apple’s capabilities, in a year in which their employees were all working from home.
Google ASO Changes: Let us walk you through them!
Google is developing significant changes to its application metadata requirements.
A Quick Guide to ASO (App Store Optimisation)
More than 5 million apps are available to download from the Apple App Store and the Google Play Store, which makes it a very competitive marketplace. However, the principle objective of intelligent search optimisation is to improve the organic visibility of your app specifically to improve your download conversion rate, improve registrations and consumer spend.
WWDC 2021: Rumours & Wishlist
The annual Worldwide Developers Conference (WWDC) is where Apple show off their latest work on their operating systems and host sessions catered towards developers. It kicks off on the 7th June with the main Keynote in which we expect iOS 15, iPadOS 15, macOS 12, watchOS 8 and tvOS 15 to be revealed. Like last year, WWDC will be an online-only event and will feature a week of pre-recorded videos detailing the updates throughout Apple's platforms.
Screenshots: The Shop Window Of Your App
Visuals play a key role in the journey for a user while on the app stores and downloading apps. They are 10 times more likely to scroll through the screenshot preview gallery than they are expanding the description, so it is crucial that the screenshots “sell” the app and become embedded in the user’s life. What is the main aim of screenshots? Simply put, it is to drive installs.
Redbox Mobile is now an Apple Search Ads Partner
It is with some pride and excitement that Redbox Mobile is able to announce our new status as an Apple Search Ads Partner.
Managing Apple Search Ads Campaigns - The Redbox Platform
Managing advertising campaigns that are successful and cost-effective has long challenged organisations, especially with the continual emergence of new advertising outlets. One of the core advertising platforms in the technology space is Apple Search Ads.
Apple Search Tab Ads - A New First-Mover Opportunity
We get under the skin of Apple's new ad format to give you the decision-making facts.
Is Apple Search Ads the New Gold?
In times of uncertainty, the finance world flock to the old trusted stalwart - gold. Over the last 18 months the price of gold has hit an all-time high.
M&A & IPO in the Mobile Adtech space 2021
M&A & IPO in Mobile Adtech land. Phew! 2021 has already turned into an M&A & IPO extravaganza within adtech. If you work in the mobile ad industry, you are used to constant change. But this is just ridiculous.
iOS 14: App Tracking Transparency
Privacy, who's got it and who hasn't is at the forefront of the soon to launch update to iOS 14.5, App Tracking Transparency is a new feature requiring apps to request permission from users before tracking them across other apps and websites.
Reddit Takes on Wall Street - GameStop Share Price Rockets
Short selling? A shop for summer holiday clothing? No, 'short selling', where investors try to make money by betting a company's share price will fall has taken the spotlight in the States thanks to a forum on the social media site Reddit called 'r/wallstreetbets' fuelling massive gains in GamesStop, the US games retailer, along with a number of other companies.