Redbox Blog

Sharing is caring! Here you'll find recent opinions and insights from the Redbox team, focusing on topics that impact app store marketing performance.
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Apple Search Ads: Avoid These 10 Mistakes That Could Doom You To Failure

Apple Search Ads: Avoid These 10 Mistakes That Could Doom You To Failure

It’s so easy to get started with Apple Search Ads that most of the time digital marketers miss out on the much-needed details. They rush into creating their first campaign without giving much thought to as to where they could potentially go wrong.

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Apple Search Ads: CPA Analysis December 2018

Apple Search Ads: CPA Analysis December 2018

Welcome to our monthly update where we examine the average CPA (cost per acquisition) for Apple Search Ads campaigns across three segments  - Games, News and Sports as well as the overall CPA.

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Apple Search Ads: The complete guide for beginners

Apple Search Ads: The complete guide for beginners

With more than 2 million apps available on the App Store, it’s becoming increasingly difficult for developers and marketers to make their apps and games stand out from the crowd. Of course, you could run hundreds of social media ads to reach out to your target market, but the fact remains that 70% of users tend to use the App Store’s search engine to look for apps.

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Apple Search Ads: 6 Tips To Market Your Mobile Game

Apple Search Ads: 6 Tips To Market Your Mobile Game

The mobile games industry is growing leaps and bounds with 2018 data showing that mobile games account for around 51% of global game revenues. In fact, users are so fond of mobile games that data shows that 62% of smartphone owners install them within the very first week of buying a phone. With mobile games continuing to receive so much love, it’s obvious that competition for consumer attention is also fierce. That’s where Apple search ads come in.

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How To Use ASO And Paid Search To Conquer The App Stores

How To Use ASO And Paid Search To Conquer The App Stores

As of 2018, Statista reports that Android users have the choice of between 2.1 million mobile apps on the Google Play Store, with Apple approximately the same amount. Consequently, it is becoming increasingly difficult for mobile apps to get discovered.

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Welcome to the space age: Samsung A9

Welcome to the space age: Samsung A9

Yesterday marked the release of the brand-new model of Samsung and considering we gave such a lovely spread to new iPhone XR and XS, we thought it only fair to do the same for the brand-new Samsung A9.

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Apple or Google: Who is Worth your Pennies

Apple or Google: Who is Worth your Pennies

Apple Search Ads and Google UAC are the two most popular marketing tools for app owners; with both platforms able to boast impressive statistics that entice users to create campaigns.

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Another Day, Another Update: iOS 12

Another Day, Another Update: iOS 12

Since 2007, when the first iPhone was released we often waited for the obligatory “ping” on our iPhones to let us know the latest update is available. Today is no different as the latest software, iOS 12 is now available across iPhones and iPads globally.

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‘Gather Round’ - Apple’s latest announcement, in case you missed it

‘Gather Round’ - Apple’s latest announcement, in case you missed it

Yesterday Apple treated us all to a 2-hour, in-depth talk about the release of three new iPhones, as well as two new Apple Watch sizes at their annual launch event in San Francisco.

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Apple Search Ads is expanding AGAIN!

Apple Search Ads is expanding AGAIN!

Since running their first Ad at the top of the US App Store in 2016, Apple search ads have expanded their reach by introducing waves of new ‘storefronts’ across the globe.

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3, 2, 1: Search Ads!

3, 2, 1: Search Ads!

It’s 12:01am and we are live! With Search Ads’ 5 new territories now live, our Blackbox Platform is the first tool on the market that enables you to run your ads in the New Territories on the App Store for the cheapest price!

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Why screenshots matter to ASO

Why screenshots matter to ASO

Recently Apple extended their screenshot limit from 5 to 10 images. Why do iOS Screenshots matter to you, and how to maximise your ASO impact with them.

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