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The Only Way Is UAC

The Only Way Is UAC

A new chapter in paid advertising has almost arrived; with the focus shifting from manually optimising demographic targeting and Cost Per Click (CPC) bidding strategies to a more automated, machine learning driven, approach. A couple of months ago, Google announced that Mobile app install campaigns will be eclipsed by Universal App Campaigns (UACs) and, as of tomorrow (15th November 2017), all existing Search, Display and YouTube app promotion campaigns will stop running.

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Search Ads Expand to Mexico, Switzerland and Canada: First Week Observations

Search Ads Expand to Mexico, Switzerland and Canada: First Week Observations

Apple has recently expanded the Storefronts that are eligible for Search Ads. Apple Search Ads first launched just over a year ago and was originally only live in the United States, but Search Ads is now available in Australia, New Zealand, United Kingdom, Canada, Mexico, Switzerland as well as the United States. The addition of Mexico, Switzerland and Canada on 17th October 2017, was the first expansion, by Apple, outside of App Store territories in which English is the dominant language; and, therefore, this development presented a novel challenge for Apple App Store app advertising.

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Apple Search Ads is Expanding: Hello Canada, Switzerland and Mexico!

Apple Search Ads is Expanding: Hello Canada, Switzerland and Mexico!

Search Ads is expanding to Canada, Mexico and Switzerland; Apple Search Ads will go live in these new territories on 17th October at 10 a.m. PDT (that’s 18:00 p.m. BST, later today!). Apple Search Ads allows developers and marketers to promote an app at the top of the iOS App Store search results, easily and efficiently. And, with more than 65% of all app downloads coming directly from App Store searches, Search Ads provides a great opportunity to direct relevant customers to your app.

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How and When to React to High CPAs in Apple Search Ads

How and When to React to High CPAs in Apple Search Ads

The Average Cost-Per-Acquisition (CPA) is, arguably, the most important Key Performance Indicator (KPI) available to view on the Search Ads platform. CPAs can be very revealing of campaign performance and high CPAs are often reflective of inefficient campaigns.

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The Good, The Bad & The Ugly of Search Match

The Good, The Bad & The Ugly of Search Match

Apple propose that the Search Match functionality is the default feature that makes it easy to get your ads up and running in just a few minutes. Search Match automatically matches your ad to search terms that Apple deem relevant to your app. Apple uses metadata from the App Store listing, information about similar apps in the same genre and other search data, to determine the relevancy of user searches; meaning that, in theory, your ad will show for appropriate search terms without the need to input an extensive keyword list.

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Google's Universal App Campaigns to be Truly Universal

Google's Universal App Campaigns to be Truly Universal

Google recently announced that Universal App Campaigns (UACs) will be the only AdWords app campaign that is launchable from 16th October. Any existing Search, Display and YouTube app install campaigns will stop running on 15th November. Google are advising to upgrade any Search, Display and YouTube app campaigns to UACs as soon as possible.

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iOS11: The App Store Redesigned

iOS11: The App Store Redesigned

The iOS 11 operating system is finally here! App developers and marketers have been eagerly waiting for the launch of iOS 11 since it was first announced at Apple’s Annual Worldwide Developers Conference, just over three months ago.

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Apple’s Out of This World Keynote

Apple’s Out of This World Keynote

Apple’s annual autumnal Keynote Event is always highly anticipated, but the expectation surrounding this year’s event was particularly heightened due to Apple suffering its largest intentional internal leak ever, just two days before the live stream.

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Are The App Stores Making It Too Hard To Get Discovered?

Are The App Stores Making It Too Hard To Get Discovered?

Currently the Android App Store holds over 2.8 million apps and the Apple App Store 2.2 million. This is an immense amount of competition for visibility inside the already confined space, causing so many apps to fall flat unable to generate any volume from either organic or paid search. But are the likes of Google and Apple making it too hard for developers to establish themselves and be discovered?

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When is Your App Ready For Paid Search?

When is Your App Ready For Paid Search?

It’s important to make sure your app is prepared for a paid search campaign, have the right areas been addressed and the outcomes identified to clarify if the campaign is working?

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5 Key Actions to Take Once Your App Goes Live

5 Key Actions to Take Once Your App Goes Live

Your apps live in the app store, and slowly your starting to get a few downloads. But you crave more. 1 or 2 downloads a day isn’t going to set the world alight and you need more traffic. Below are 5 point you need to consider to once your app is out there. These will guide the success of your app and help you improve your traffic and downloads.

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3 Ways of Achieving Great ROI From Your PPC Campaigns

3 Ways of Achieving Great ROI From Your PPC Campaigns

How do you obtain the biggest return on your investments when utilizing pay per click advertising? Achieving good results are the foundations for learning how to improve your other campaigns and build further on your returns.

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