Yesterday, Astra our semi-automated Apple Search Ads solution won a major industry award for the innovation and performance capabilities that it delivers to app clients running Apple Search Ads.
Up against stiff competition in its category, Astra came out on top, to be awarded Most Effective User Acquisition Platform, 2023 at the Effective Mobile Marketing Awards.
Commenting on the award, James Salins, CEO of Redbox said, “This is the first time Redbox has won a major tech award. That's a fantastic milestone after years of being at the forefront of Apple Search Ads technology and performance. Kudos to Samuel Chorlton, our CTO, and his development team who built Astra from scratch, based upon the detailed learnings and campaign management feedback from our client team and their app clients alike. In using Astra for their Apple Search Ads, the ability for our clients to achieve their KPIs is greatly enhanced, through automated smart bidding, enhanced AI analysis and market-leading features such as automated ad variation and custom product page testing. We are all hugely proud of the Redbox team today”.
Samuel Chorlton, CTO of Redbox Mobile said this about his team’s achievements: “We’ve created a small but highly skilled team of developers, data scientists and QA testers at Redbox and their ability to think laterally about technical innovation has resulted in Astra. Building from the ground up isn't just a process; it's a commitment to excellence. It's about pushing boundaries, embracing challenges, and crafting solutions that make a difference. A huge shoutout to every team member for their talent, resilience, and collaborative spirit.”
To learn more about Astra or book a platform demo, visit our website; also watch the Astra promo here for a quick overview!