Redbox Mobile PLC brings new concept ASO 'Plus' to Integrated Live

Redbox Mobile PLC, the global leader in app acquisition and App Store Optimization in the commercial and mobile markets, has announced that it will be demonstrating its next generation App Store Optimization strategy – ASO Plus – for delivering the best enhanced ASO to complement iOS 10, combining Apple's Search Ads function with existing organic search optimization.

Apple Search Ads have launched

Since its anticipated announcement back in June at WWDC, Apple Search Ads has finally been launched. App developers and app marketers who have signed up and set their ad campaigns will now see them inside the US App Store.

Why you need to invest in App Store Optimization

As the number of apps in the App Stores has grown, the chance of being found has dramatically dropped. App marketers have realised the importance of being able to find an app and thus started trying to improve app rankings, which has led to the creation of App Store Optimization.

The App Store’s new 50-character title limit in iOS 10

This week saw a big shake up in how titles work in the App Store and iOS 10 Apple has introduced a new 50-character guideline for all iOS apps, in a surprise move to coincide with the launch of the new iPhone 7. The change sees Apple move in line with Google’s 30-character limit, which although cleaner and more aesthetic makes optimization a more difficult and shrewd game.

New Apple TV Remote app for iPhone

The Apple TV Remote app has been available to developers on iOS10 beta since WWDC and on 1st August was released to the public in the App Store. It currently ranks at number 11 in the entertainment category for free apps.

Using Net Promoter Score To Reduce Your App’s Churn And Increase Downloads

Churn rate is the number of customers or subscribers who stop using an app during a given time period, app churn impacts user acquisition and lifetime value.

iOS10 update - Beta 4

Apple has once again staggered its iOS update release date among app developers, public beta testers and its final version.

The Future - App Store Optimization in China

Spearheading App Store Optimization within China’s iOS store, at Redbox Mobile PLC we are already positioning our clients ahead of the curve, empowering both Chinese and international brands to increase their app downloads and revenues through organic means of App Store Optimization. At the same time giving consumers the right apps – and the best choice of apps – to fulfil his or her own needs.

Why monster mobile hit Pokémon Go needs ASO

The exciting augmented reality game has got users out and about searching for and battling Pokémon, including the elusive Pikachu.

Social media can lead to increased app downloads

Being able to interact successfully with existing and potential customers is now a pivotal part of any companies marketing strategy, but it can be a minefield.

Redbox Mobile take Shanghai by storm

Held across four halls at the Shanghai New International Exhibition Centre (SNIEC), the 2016 Mobile World Congress Shanghai hosted nearly 550 exhibitors, including 18 pavilions and attracted around 60,000 visitors over the 3 days.

The Chinese App Market - What You Need To Know

Mobile World Congress is underway and the Redbox Mobile team are set up and ready for action. This year MWC is held in Shanghai in addition to Barcelona, so we thought it the perfect opportunity to take a look at the Chinese app market.

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