Search Ads - Analyze, Strategize, Optimize
In our previous blog we spoke about the exciting new Search Ads feature available in iOS 10 and how the optimization of your metadata will be a key factor affecting how well your ad performs.
Monday 13th June 2016 will see the unveiling of Apple's next mobile operating system, iOS 10, at the annual WWDC conference.
What is ASO?
In simple terms App Store Optimization or ASO is the process of improving the visibility of a mobile app in an App Store, such as Google Play for Android or Apple App Store for iOS.
If you haven't already heard, Search Ads will be one of the latest features in the most recent iOS update and will allow you to pay for ads to appear on top of search results in the app store.