How to Boost Apple Search Ads: Screenshots
Have you been managing your Apple Search Ads campaign for a while? If you have, I imagine that you’re pretty happy with how you’re optimising bids and allocating budget, whether you’re doing this manually or programmatically. You are probably well-versed in the calculations involved in determining the conversion rates between the tap and the completion of your KPI event and in the adjustments you should be making for the well-known common discrepancies between Apple and your attribution provider.
Our Shiny New Platform: A Guide
We have been keeping our developers busy over the last few months by tasking them with the redesign of our platform. As part of the upgrade, we have rejigged the layout to produce - in our opinion! - a site that is easier to navigate. But fear not, we haven’t simply repackaged the existing site; our developers have been working round the clock to make loading times faster and reports more detailed.
Five insanely powerful Apple Search Ads best practices
The number of apps getting launched in the App Store is increasing by the day. While the competition for attention also increases, Apple Search Ads have proven to be an effective way for developers and marketers to get their app discovered. But with every app out there using them to reach their target users, how do you optimise your campaigns for the best results?
Five traits of a winning Google App Campaign
The Google Play store has been growing at a rapid pace over the last few years. While that gives users plenty of mobile apps and games to try out in every category, it is becoming difficult for app developers and marketers to gain attention for their apps. The competition for the attention of the same target market is never-ending and the only way out is to leverage the power of Google App Campaign. But when everyone is taking the same approach, how do you make sure your ad gets maximum user engagement that turns into installs?
Global ambitions for Apple Search Ads
Apple has expanded the number of Storefronts eligible for Apple Search Ads from 13 to 59 and you need to move quick to maximise your reach while costs are competitive. Don’t spend hours optimising CPT Bids and budget allocation for up to 59 territories, this is exactly what the Blackbox Platform was built to handle.
How to optimise your Google Play Store Search Ad campaigns for success
Since its launch in 2008, the Google Play Store has been growing rapidly and now has over a billion users. Over eight billion apps are installed from Google Play every month. This shows how much competition there is on the platform for app developers and marketers today.
Apple Search Ads - Everything You Need To Know About How They Work
App developers and marketers can’t afford to ignore Apple Search Ads. There’s just too much competition with over 2 million apps waiting to be discovered and downloaded. With Apple Search ads fast emerging as a new and effective way to acquire users, many app owners are now realising the importance of using Search Ads to stand out. In fact, according to Mobile Marketer, app install ad spend is predicted to surge to $64.1B by 2020. Despite only being relatively new, Apple Search ads look set to take a $2 billion slice of that pie by 2020 according to Bernstein Analyst Toni Sacconaghi.
Apple Search Ads: Avoid These 10 Mistakes That Could Doom You To Failure
It’s so easy to get started with Apple Search Ads that most of the time digital marketers miss out on the much-needed details. They rush into creating their first campaign without giving much thought to as to where they could potentially go wrong.
Apple Search Ads: CPA Analysis December 2018
Welcome to our monthly update where we examine the average CPA (cost per acquisition) for Apple Search Ads campaigns across three segments - Games, News and Sports as well as the overall CPA.
Apple Search Ads: The complete guide for beginners
With more than 2 million apps available on the App Store, it’s becoming increasingly difficult for developers and marketers to make their apps and games stand out from the crowd. Of course, you could run hundreds of social media ads to reach out to your target market, but the fact remains that 70% of users tend to use the App Store’s search engine to look for apps.
Apple Search Ads: 6 Tips To Market Your Mobile Game
The mobile games industry is growing leaps and bounds with 2018 data showing that mobile games account for around 51% of global game revenues. In fact, users are so fond of mobile games that data shows that 62% of smartphone owners install them within the very first week of buying a phone. With mobile games continuing to receive so much love, it’s obvious that competition for consumer attention is also fierce. That’s where Apple search ads come in.
How To Use ASO And Paid Search To Conquer The App Stores
As of 2018, Statista reports that Android users have the choice of between 2.1 million mobile apps on the Google Play Store, with Apple approximately the same amount. Consequently, it is becoming increasingly difficult for mobile apps to get discovered.