Category: Industry updates
iOS 14 privacy changes: What will this mean for in-app mobile campaigns?
iOS 14 is one of Apple's biggest iOS updates to date, introducing Home screen design changes, major new features, updates for existing apps, Siri improvements and many other changes that streamline the iOS interface. A series of privacy updates to iOS 14 coming into effect early 2021 essentially eliminated an important element of in-app mobile advertising and measurement — the Apple IDFA.
iOS 14 - What the IDFA privacy update means
Recent News of the the IDFA opt in Privacy policy from Apple being postponed by Apple has not only caused app marketers to breathe a sigh of relief but bought both developers and attribution partners some valuable time to establish what they knew normal for mobile attribution is.
Welcome to the space age: Samsung A9
Yesterday marked the release of the brand-new model of Samsung and considering we gave such a lovely spread to new iPhone XR and XS, we thought it only fair to do the same for the brand-new Samsung A9.
Another Day, Another Update: iOS 12
Since 2007, when the first iPhone was released we often waited for the obligatory “ping” on our iPhones to let us know the latest update is available. Today is no different as the latest software, iOS 12 is now available across iPhones and iPads globally.
‘Gather Round’ - Apple’s latest announcement, in case you missed it
Yesterday Apple treated us all to a 2-hour, in-depth talk about the release of three new iPhones, as well as two new Apple Watch sizes at their annual launch event in San Francisco.
iOS11: The App Store Redesigned
The iOS 11 operating system is finally here! App developers and marketers have been eagerly waiting for the launch of iOS 11 since it was first announced at Apple’s Annual Worldwide Developers Conference, just over three months ago.
Apple’s Out of This World Keynote
Apple’s annual autumnal Keynote Event is always highly anticipated, but the expectation surrounding this year’s event was particularly heightened due to Apple suffering its largest intentional internal leak ever, just two days before the live stream.
Are The App Stores Making It Too Hard To Get Discovered?
Currently the Android App Store holds over 2.8 million apps and the Apple App Store 2.2 million. This is an immense amount of competition for visibility inside the already confined space, causing so many apps to fall flat unable to generate any volume from either organic or paid search. But are the likes of Google and Apple making it too hard for developers to establish themselves and be discovered?
The App Store is Evolving: What does this mean for App Discoverability?
Apple has just announced big changes coming to the App Store at their annual Apple Worldwide Developers Conference. The changes are due to happen in the Autumn, with the iOS 11 update. Apple has redesigned the App Store from the ground up, using their knowledge of the millions of apps that have been downloaded billions of times. The App Product Page has been redesigned to spotlight more engaging content and put the most important information at the centre of search.
New Apple TV Remote app for iPhone
The Apple TV Remote app has been available to developers on iOS10 beta since WWDC and on 1st August was released to the public in the App Store. It currently ranks at number 11 in the entertainment category for free apps.
iOS10 update - Beta 4
Apple has once again staggered its iOS update release date among app developers, public beta testers and its final version.
iOS 10
Monday 13th June 2016 will see the unveiling of Apple's next mobile operating system, iOS 10, at the annual WWDC conference.