Elevate your custom product page testing with Astra Experiments
Custom product pages are unique and personalised App Store product pages that enable the delivery of a consistent message across your paid traffic and the App Store. Testing and optimising this message synergy creates improved engagement and targeting, thus pointing your paid strategy towards a better conversion rate.
Side-step these five common App Store Optimisation mistakes, to stay at the top of your game.
In today's competitive app landscape, standing out from the crowd and ensuring optimal conversion rates on the App Store is essential for success. App Store Optimisation (ASO) plays a pivotal role in achieving these goals - here are a few tips to help you achieve success!
A guide to successful creative testing on the App Store
Redbox has an industry-leading creative team who have developed a proven testing framework for app brands who simply don’t have the internal resource. Here, Katrina Lee, senior designer at Redbox, outlines a few best-practice approaches for testing your assets.
Best practice tips: mastering the key performance metrics of ASO.
To many, ASO is a dark art; so to help you to navigate this complex topic, Diya Afreen, senior ASO executive at Redbox, dives into the key performance indicators of ASO, explaining how to improve them, to propel your app to new heights.
A revolution in Apple Search Ads campaign testing.
In the world of mobile advertising, staying ahead of the competition can be challenging. With so many factors at play, it's crucial to find the perfect formula for success. Enter Redbox Mobile's latest innovation for our Apple Search Ads platform: Astra Experiments.
Boosting Astra’s brain-power with ChatGPT
ChatGPT's capabilities offer significant advantages in the context of Apple Search Ads, which is why its AI has been integrated across Astra, our ASA platform. ChatGPTs’ ability to handle large datasets, generate keywords, and forecast trends makes it a valuable tool for improving the performance of your Apple Search Ads investments.
Astra's conditional rules create a smart learning environment.
Conditional rules are the linchpin that enables Astra’s machine learning-based decision making to excel in Apple Search Ads optimisation. Here we explore the power of conditional rules and how they assist app marketers to maximise the impact of their Apple Search Ads, leading to higher conversions, improved ROI, and enhanced performance.
Maximising your ‘high-season’ on the App Store: tips for success
In the fast-paced world of mobile apps, the App Store stands as a dynamic marketplace where millions of apps compete for attention. However, one factor that often plays a pivotal role in an app's success is seasonality. Just as seasons affect nature, they also have a significant impact on user behaviour and app performance in the digital realm.
Cracking the code of seasonal A/B testing
Staying on top of how outside influences and ‘high-seasonality’ can affect your ASO performance needs constant attention. Here, our ASO experts deliver the 101 of best-practice testing.
Creative Optimisation Growth Tips for Gaming Apps
For gaming apps, growth is challenging and customer churn is a fact of life. But there are other ways to achieve user cut-through on the app marketplaces; thinking creatively about user engagement can help gaming apps to scale.
New, pioneering features are live on Astra, for more effective Apple Search Ads management
This week, three new Astra features are up and running for Apple Search Ads campaign managers: Scheduled Changes, Return on Advertising Spend (ROAS) Optimisation and Experiments Beta.
Event blog: Acquisition to Advocate: Growing the most valuable app users.
This valuable panel event brought together industry leaders from Monzo, So Syncd and Domino's to discuss their best practice tactics and real life examples of taking app users from acquisition to advocate.