Category: Apple Search Ads
Scale your creative testing with Astra’s automated testing features.
When it comes to User Acquisition (UA) ad strategies, there’s one golden rule: you can’t test enough. Testing isn’t just a checkbox to tick off; it’s the lifeblood of any effective campaign. But let’s face it—testing can be a daunting process. The patience it takes to collect statistically significant data and analyze what works (and what doesn’t) often leaves marketers feeling stuck. That’s exactly where Astra Experiments steps in. Designed by Redbox Mobile, Astra makes creative testing faster, easier, and more insightful. It empowers app brands and publishers to improve performance and scale their growth like never before.
Scale your creative testing with Astra’s automated testing features.
When it comes to User Acquisition (UA) ad strategies, there’s one golden rule: you can’t test enough. Testing isn’t just a checkbox to tick off; it’s the lifeblood of any effective campaign. But let’s face it—testing can be a daunting process. The patience it takes to collect statistically significant data and analyze what works (and what doesn’t) often leaves marketers feeling stuck. That’s exactly where Astra Experiments steps in. Designed by Redbox Mobile, Astra makes creative testing faster, easier, and more insightful. It empowers app brands and publishers to improve performance and scale their growth like never before.
Unlocking the Power of Apple’s Deep Links with Apple Search Ads and Custom Product Pages.
Recently Apple unveiled a significant update to its Apple Search Ads platform by introducing deep links to provide a more direct and relevant experience for users. You’ve likely already heard of deep links, but perhaps don’t yet fully understand how this new Apple Search Ads and custom product page opportunity could supercharge your app’s user acquisition and engagement strategies. In which case, buckle up - we’re about to break it down for you!
A dynamic strategy for app growth: How aligning in-app Video+ campaigns with ASO and custom product pages, creates a virtuous circle of best-performance.
Have you ever read a more complicated headline than that one?! Just trying to sum-up this topic was challenging enough, so if you’re an app owner, I can see how the thought of putting those tactics together might give you a headache. So we’ve broken it down for you here, so you can harness the power of this joined-up strategy.
Redefining Apple Search Ads Campaign Management: Unleashing the Power of Astra’s Automation
In the dynamic realm of Apple Search Ads, where agility and precision are paramount, Redbox Mobile has emerged as a trailblazer with its cutting-edge Campaign Management Platform (CMP), Astra. This award-winning user acquisition solution has redefined the landscape by harnessing the power of automation, in a world that’s predominantly rules-based.
Unveiling Astra Experiments P2: Further advances in sophisticated campaign testing for Apple Search Ads
In the ever-evolving landscape of mobile app marketing, staying ahead of the curve is not just an advantage, but a necessity. As such, we’re thrilled to announce the launch of Astra Experiments phase 2, which brings even more sophistication and flexibility to campaign testing in Apple Search Ads.
Using Astra to grow your Apple Search Ads share of voice.
Share of voice reporting in Apple Search Ads provides insight to how your campaigns are performing. Here you'll find top tips for managing the factors that influence SoV and how to use Astra to control them.
Elevate your custom product page testing with Astra Experiments
Custom product pages are unique and personalised App Store product pages that enable the delivery of a consistent message across your paid traffic and the App Store. Testing and optimising this message synergy creates improved engagement and targeting, thus pointing your paid strategy towards a better conversion rate.
A guide to successful creative testing on the App Store
Redbox has an industry-leading creative team who have developed a proven testing framework for app brands who simply don’t have the internal resource. Here, Katrina Lee, senior designer at Redbox, outlines a few best-practice approaches for testing your assets.
A revolution in Apple Search Ads campaign testing.
In the world of mobile advertising, staying ahead of the competition can be challenging. With so many factors at play, it's crucial to find the perfect formula for success. Enter Redbox Mobile's latest innovation for our Apple Search Ads platform: Astra Experiments.
Boosting Astra’s brain-power with ChatGPT
ChatGPT's capabilities offer significant advantages in the context of Apple Search Ads, which is why its AI has been integrated across Astra, our ASA platform. ChatGPTs’ ability to handle large datasets, generate keywords, and forecast trends makes it a valuable tool for improving the performance of your Apple Search Ads investments.
Astra's conditional rules create a smart learning environment.
Conditional rules are the linchpin that enables Astra’s machine learning-based decision making to excel in Apple Search Ads optimisation. Here we explore the power of conditional rules and how they assist app marketers to maximise the impact of their Apple Search Ads, leading to higher conversions, improved ROI, and enhanced performance.