Why beauty brands are betting big on apps - and what marketers can learn from them?
From E.L.F. Cosmetics’ surge in app engagement to Sephora’s loyalty innovations, the beauty sector is proving that app-first strategies drive real results.
Scale your creative testing with Astra’s automated testing features.
When it comes to User Acquisition (UA) ad strategies, there’s one golden rule: you can’t test enough. Testing isn’t just a checkbox to tick off; it’s the lifeblood of any effective campaign. But let’s face it—testing can be a daunting process. The patience it takes to collect statistically significant data and analyze what works (and what doesn’t) often leaves marketers feeling stuck. That’s exactly where Astra Experiments steps in. Designed by Redbox Mobile, Astra makes creative testing faster, easier, and more insightful. It empowers app brands and publishers to improve performance and scale their growth like never before.
The newest strategies and trends driving growth for app brands in 2025
Team Redbox Mobile wishes all mobile marketers and app enthusiasts a wonderful 2025 ahead! 🚀 If you’re reading this, you’re probably ready to dive into the trends that will separate the titans of the app world, the big brands from the ones struggling to stay afloat in 2025. Well, buckle up, because the landscape is evolving faster than ever know or have experienced. Right from from AI-powered personalization to the growing clout of gaming as a marketing channel, here are the strategies that will define app brand success in the year ahead.
Scale your creative testing with Astra’s automated testing features.
When it comes to User Acquisition (UA) ad strategies, there’s one golden rule: you can’t test enough. Testing isn’t just a checkbox to tick off; it’s the lifeblood of any effective campaign. But let’s face it—testing can be a daunting process. The patience it takes to collect statistically significant data and analyze what works (and what doesn’t) often leaves marketers feeling stuck. That’s exactly where Astra Experiments steps in. Designed by Redbox Mobile, Astra makes creative testing faster, easier, and more insightful. It empowers app brands and publishers to improve performance and scale their growth like never before.
Unlocking the Power of Apple’s Deep Links with Apple Search Ads and Custom Product Pages.
Recently Apple unveiled a significant update to its Apple Search Ads platform by introducing deep links to provide a more direct and relevant experience for users. You’ve likely already heard of deep links, but perhaps don’t yet fully understand how this new Apple Search Ads and custom product page opportunity could supercharge your app’s user acquisition and engagement strategies. In which case, buckle up - we’re about to break it down for you!
An ROI-positive app marketing strategy: Acquiring and retaining high-quality app subscribers
Today, we'll dive into how integrating App Store Optimization (ASO), Apple Search Ads (ASA), and creative strategies can not only help you attract higher-quality app subscribers but also retain them effectively. We'll explore the pivotal role of in-app events and how custom product pages can revolutionize your paywall strategy, both on and off the App Store.
Increase User Relevance and Conversion this Halloween with Custom Product Pages
Halloween is creeping up on us, and you know what that means for apps: a fantastic opportunity to increase engagement and conversions via spooky creativity! A crucial strategy often overlooked for seasonal events is custom product pages on the App Store - here we take a look at that tactic.
Purchasely Guest Blog: Unlocking App Growth: The Evolution and Success of UA Subscription Models
With Purchasely, explore the evolution of UA strategies and paywall tactics within the subscription app vertical. Part One of a two-part blog, this piece covers best-practice tips for driving app revenue through the testing and perfecting your onboarding, pricing, upsell, and win-back offers. The piece emphasizes the importance of continuous learning and testing to achieve success in the ever-evolving subscription landscape.
Why Apps Should Leverage App Store Events and Themed App Icons for the Halloween Season
Halloween is creeping up on us! For app brands, this is a spookily-good opportunity to have some brand fun 🎃 and boost app store engagement. Cast a spell on new users and resurrect the lapsed from the dead with timely, creative app store events, themed app icons and screenshots. This blog delivers hot tips and key facts as to why seasonal events are vital for continued app growth and competitiveness.
Casino 3 - Boost Your Social Casino Organic Rankings Through Improved Impression Share on Apple Search Ads
In the bustling world of social casino apps, standing out is not just a goal, it's a necessity, since many apps are competing for the same customer. Visibility is the key to success here - if the customer doesn’t see your brand, you’ll likely lose them to a competitor. As a growth agency, our success lies in our ability to master the art of visibility for our clients - something that our expert team has cracked the code for.
In-App + Custom Product Pages : A growth combo for Social Casino Apps:
In the fast-paced world of mobile gaming, social casino apps are a hotspot of activity. But as any developer and marketer in this space knows, the challenge isn’t just creating an engaging app, it’s getting it into the hands of engaged players. That's where in-app programmatic campaigns and App Store custom product pages come into play, transforming your conversion rates.
App Product Page Videos: Your App’s Elevator Pitch!
Are you forever trying to find ways to make your app stand out on the crowded app stores? Perhaps you should be using product page videos! They’re a highly effective way to drive consumer engagement and conversion, so here we look at the best-practice approach to adding them to your product page.