Category: Industry updates
Unlocking the key metrics and tools for digital banking and fintech mobile app growth.
The rise of digital banking and finance has revolutionised the way people manage their money; today, three quarters of adults globally now have a digital/mobile money account. In this article, we delve specifically into digital bank and fintech apps, taking a look at the important metrics that drive app growth.
Purchasely guest blog: Festive season monetization strategies for dating apps: conversion and retention
The winter holiday season offers a golden opportunity for dating apps to draw in new users and enhance user loyalty. In this guest blog by app monetisation specialist Purchasely, we explore some straightforward strategies to help your dating app improve its conversion and retention rates during this bustling time.
Event blog: Acquisition to Advocate: Growing the most valuable app users.
This valuable panel event brought together industry leaders from Monzo, So Syncd and Domino's to discuss their best practice tactics and real life examples of taking app users from acquisition to advocate.
Panel event review: Growth and Loyalty via the eCommerce App
In late April, brands from the world of eComm app marketing braved the rain to watch a panel discussion with three eCommerce big-hitters: Stuart Jones (Domino’s), Jessica Llarena (Decathlon) and Justin Reid (Tripadvisor). Read the highlights!
Postcard From Las Vegas…
This week the Redbox team have been in Las Vegas at the MAU (Mobile Apps Unlocked) event - a huge convention of exhibitors and speakers, all coming together to discuss, promote, demo and sell their many and varied app marketing solutions.
The Rise of the Subscription Economy - Webinar
We recently held a successful and informative webinar in association with AppsFlyer to discuss the strategies and industry thinking surrounding the recent marked rise of subscriptions as a monetisation model.
How to Prepare your App for Black Friday
We take a look at ways to get your App Ready for Black Friday with some tips on Metadata and Screenshot Design. We reference AWARD WINNING work completed for PLT (PrettyLittleThing) and cover recommendations from Redbox and Apple!
iOS15 - Optimise for Better User Experience
Time to review what we do and don't know about the imminent iOS 15 update from Apple
iOS 15: A Game Changer for App Store Product Pages
At WWDC 2021, Apple showed just how important they feel an app's Product Page is with the announcement of three new features that are designed to help developers acquire more customers through the App Store.
WWDC 2021: What’s New?
A few weeks ago, we wrote about the rumours and our expectations for WWDC. We didn’t get everything we anticipated, but it was a great showcase of Apple’s capabilities, in a year in which their employees were all working from home.
Google ASO Changes: Let us walk you through them!
Google is developing significant changes to its application metadata requirements.
WWDC 2021: Rumours & Wishlist
The annual Worldwide Developers Conference (WWDC) is where Apple show off their latest work on their operating systems and host sessions catered towards developers. It kicks off on the 7th June with the main Keynote in which we expect iOS 15, iPadOS 15, macOS 12, watchOS 8 and tvOS 15 to be revealed. Like last year, WWDC will be an online-only event and will feature a week of pre-recorded videos detailing the updates throughout Apple's platforms.