We are really pleased to announce our recent win at the Effective Mobile Marketing Awards for our work with the fashion retailer, PrettyLittleThing.
We walked away with the top honours for Most Effective Search Campaign after detailing how we guided PLT to Black Friday download success with our App Store marketing strategy, implementing Apple Search Ads Paid Advertising, delivered via our proprietary AdTech, the Redbox Platform.
Everyone likes a happy ending and being recognised like this is certainly that…
Read our detailed blog about "How to Prepare Your App for Black Friday" here.
What our Client Had to Say About The WIN!
"What an amazing win for the Redbox Team! It's not only testament to the hard work and dedication they provide, but it also highlights the skill and knowledge possessed by their team. Such an amazing achievement for both them and PrettyLittleThing.
PrettyLittleThing and Redbox Mobile have a really close relationship, Jemima Wildi is always on hand to advise and give us the granular detail we need on campaigns they run for us. In short, we have grown spend across a number of territories and the ROI has been very strong. We feel very positive about what the future holds for our working relationship going forward.
Well done Redbox Mobile!"
Tom Hill: Head of Digital Marketing at PrettyLittleThing
Here's what James Salins CEO of Redbox Mobile had to say about the WIN!
I'm so proud of the team for achieving 'Most Effective Search Campaign' for Redbox Mobile / PLT 2021. PrettyLittleThing have been a great client to work with, they're agile with their marketing and territory launches so they keep us on our toes, but they're always supportive and encouraging us to push performance.
Our work on paid mobile search via our dedicated Apple Search Ads platform has really shown how a strong e-Commerce brand in a competitive marketplace can flourish on the App Stores with a smart strategy.
There are obvious spikes around Black Friday and the wider holiday seasons - but the growth has been consistent year-round. A huge well done to Jemima at Redbox who has grown this Account through building trust & displaying hard work and skill.
Feel free to connect with me on LinkedIn.
Quote from Jemima Wildi – Account Manager for PrettyLittleThing
Getting to work with PrettyLittleThing has been such a great opportunity for me. When I joined Redbox Mobile back in March 2020, PLT was one of my first clients, and it is incredible to see how much the account has grown.
We have a great relationship with the PLT team, and this strong bond has really helped us to scale up the campaigns - we started in just the UK and US with small monthly budgets, and we have now expanded to France, Australia, Ireland and the UAE.
I look forward to seeing the account grow even further, and would love to go live with Apple Search Ads in more territories in the near future.
Feel free to connect with me on LinkedIn.
If you are considering investigating the benefits and positive impact that App Store Optimisation (ASO) and Apple Search Ads could have for your app, then get in touch with us now for a chat.
Let us prove to you that we have the tools and we have the talent to create the solutions you need.
We won’t take very long either, as you can see with these awards, we know what we’re doing…. Call us today and let’s get started.
As a Team, Redbox Mobile has also achieved the Award for Best ASO Company for the App Growth Awards 2020, one which we are looking to defend in 2021!
Review the summary of our award entry here: Most Effective Search Campaign 2021 Winner for PrettyLittleThing