Halloween is creeping up on us, and you know what that means for apps; a fantastic opportunity to increase conversions and engagement via spooky creativity! A crucial strategy often overlooked for seasonal events is custom product pages on the App Store.
As as side-note, you should also consider In-App Events for Halloween - check out our recent blog about that here.
Let’s dive into why Halloween is the perfect opportunity to create a custom product page and how this tactic can transform your app’s performance for this, and similar seasonal events.
Why Halloween is the perfect moment to run custom product pages
1. Drive Engagement - Halloween is all about highly themed content. People are in the mood for spooky experiences, and they expect brands to play along. By using custom product pages, you can align perfectly with the occasion. Whether it’s promoting your app’s limited-time event or offering Halloween-themed content within the app, you can show users exactly what they expect to see, when they're on the App Store.
2. Targeted Messaging to Different Audiences - One of the smartest things about custom product pages is their ability to speak to different user segments. During Halloween, not every user is looking for the same thing. Some want the full-on spooky experience or products, while others just want to see a little festive relevance. With custom product pages, you can design multiple versions of your product page, each tailored to a specific user base, according to what they’re searching for
3. Higher Conversion Potential During High-Traffic Moments - Halloween offers a ‘peak season’ moment for some apps, like gaming, entertainment and retail apps, for which timely promotions are an engagement tactic. With the potential for more users to be searching the App Store, there’s an opportunity to test custom product page promotions or messages, to see which performs best.
Remember, seasonal traffic is temporary, but a higher conversion rate can lead to lasting gains!
4. Stand Out Among the Competition - Halloween is a noisy time for marketing, with countless apps and brands trying to grab user attention. A custom product page helps you stand out by offering something uniquely tailored to your seasonal campaign. Instead of relying on your default App Store page, the Halloween-themed product page can create a strong first impression, giving users a compelling reason to click “download” over your competitors.
Some tips for effective Halloween-themed custom product pages
1. Get creative with your visuals - This is the time to have fun with your app’s branding! Use Halloween-inspired graphics, colour palettes (think orange, black, and purple), and eerie visuals that catch the eye. Show users how the holiday ties into your app’s features or content.
2. Get ready to serve diverse users for maximum impact - If you want to double down on your app engagement in the spirited season, don’t settle for just one spooky product page. Instead, segment your audience and plan different product pages to get maximum conversions. You might want to use different value propositions, visuals, or call-to-actions (CTAs) to achieve this.
3. Leverage App Store Connect Analytics - This is where the magic happens for your app brand. Once your custom product pages are live, you can track their performance through App Store Connect. Analyze metrics like click-through rates (CTR) and conversion rates to see which versions of your pages are bringing in the best performance during this season. Use this data to refine your campaigns—not just for Halloween but for future seasonal events as well.
Miss this opportunity and it will haunt you!
Halloween is a golden opportunity to experiment with custom product pages, and there’s no better time to get started. By personalising your app’s first impression and targeting users with themed content, you can stand out from the crowd, engage your audience, and ultimately drive more conversions.
So, grab your digital broomstick, conjure up some creative magic, and start converting your way to a spooktacular Halloween season! And remember, if you need a touch of magic to get this task done, our team is just a call away.