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AdBites episode 8 - Creative for Conversion
In this episode of AdBites, host Samuel Chorlton is joined by creative strategist Miray Karaduman, who talks about custom product pages in Apple Search Ads. The discussion covers why app brands should be using custom product pages, the key performance benefits and the best-practice approach for developing a creative testing strategy.
AdBites episode 7 - SKAN 4.0
Episode 7 of AdBites hears from Eran Friedman, Co-Founder and CTO of Singular; he joins host Samuel Chorlton to discuss the beneficial new insights that are available to app owners with the release of SKAN 4.0. Specifically, Eran and Sam discuss the new extended post-back period, course conversion values and how in SKAN 4.0 conversion values can go up, as well as down!
AdBites episode 6 - High Hopes
In this 6th episode of AdBites, app growth consultant Thomas Petit chats to Redbox CTO Samuel Chorlton about the challenges of scaling UA growth in Apple Search Ads. Thomas brings all his insights and best-practice strategies to this session, offering valuable ideas for achieving additional scale.
AdBites episode 5 - Data Dynamics
In the fifth episode of the Apple Search Ads vodcast AdBites, host Samuel Chorlton was joined by data.ai Director of Corporate Marketing & Insights, Lexi Sydow; together they discussed how market trends can impact your Cost-Per-Download.
AdBites episode 4 - Acing Attribution
AdBites host Samuel Chorlton welcomes Sema Ece Toker, Lead Solutions Consultant at Adjust to AdBites, for a discussion about the importance of attribution data and the key role it plays in lifting the lid on your UA strategies and user behaviour.
AdBites episode 3 - Keyword Power
In episode 3 of AdBites, host Samuel Chorlton welcomes Simon Thillay, Head of ASO at AppTweak to the hotseat, to help us understand how ASO keyword research and data insights can shed light on your audience and their search intent when they visit the App Store.
AdBites episode 2 - eCommerce Experiences
The second session of AdBites saw Sue and Sam dig deep into the eCommerce sector, discussing a range of strategies for both bricks and mortar retailers on the App Store, and pure eComm apps, including fast fashion. Sue discussed some case study examples, touched on sales versus loyalty strategies in-app and how Apple Search Ads opportunities such as in-app events and custom product pages and Today tab present enhanced engagement for etailers in the sector.
AdBites episode 1 - Discovery to Conversion
In our inaugural AdBites video podcast, host Samuel Chorlton and industry guest Hannah Parvaz discuss the opportunities that Apple Search Ads presents for subscription apps. Hannah shared her thoughts about the evolution of subscription apps, the challenges of the sector and how Apple Search Ads can create engagement opportunities. It's a 30 minute podcast, so make yourself a coffee and catch up here!