Episode 7 of AdBites hears from Eran Friedman, Co-Founder and CTO of Singular; he joins host Samuel Chorlton to discuss the beneficial new insights that are available to app owners with the release of SKAN 4.0. Specifically, Eran and Sam discuss the new extended post-back period, course conversion values and how in SKAN 4.0 conversion values can go up, as well as down!
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