AdBites episode 6 - High Hopes

In this 6th episode of AdBites, app growth consultant Thomas Petit chats to Redbox CTO Samuel Chorlton about the challenges of scaling UA growth in Apple Search Ads. Thomas brings all his insights and best-practice strategies to this session, offering valuable ideas for achieving additional scale.

Sam and Thomas discuss how to break through the scaling ceiling by removing campaign limiters; they explore the role of the new Apple Search Ads placement opportunities and how Today tab ads can complement search result ad strategies by seeding brand awareness to the App Store audience; they hail the advent of custom product pages as a game-changer for app relevancy and growing key audiences.

There's a myriad of great insights in this session, so make yourself a coffee and tune in for 40 mins.