About us

Esther Amosun

A quick and eager learner, Esther is constantly evolving her knowledge about the ever-growing world of ASO. Esther has a bachelor's degree in Media, Culture & Society and a Master's in Digital Marketing & Channel Management - she puts these skills to good use when managing organic growth strategies. Besides working at Redbox, Esther is a social media content creator (mainly for Instagram and Facebook). In her spare time she impressively also runs her own digital marketing blog that discusses various digital media topics from ASO to PPC.

If she could, she would

Travel around the world

Likes

Dogs, horror movies and thriller novels

Plays

Tennis

Karaoke tune

Whitney Houston - I Will Always Love You

Lucy Collins-Thomas

Lucy joined Redbox in 2019, after previously working across integrated digital marketing at one of the UK's leading agencies. An enthusiastic and passionate leader, Lucy ensures we have a successful pitch process and that we deliver effective results for our clients, focusing on building strong, long lasting relationships. Lucy specialises in Digital Acquisition Strategy across all aspects of Paid and Organic Digital Marketing. Lucy is also a ring-leader! If there's a team day, an afternoon of fun or a pub quiz to be planned, she will be at the heart of the activity, getting everyone involved and enthusiastic!

If she could, she would

Spend her life skiing

Likes

Musical theatre and drinking margaritas

Karaoke tune

Man I Feel Like a Woman - Shania Twain

Guilty pleasure

Binge Watching Below Deck and The Kardashians

Carla Capuano

Say hi to Carla - she is one of our skilled paid media account managers, with in-depth knowledge of a range of app store verticals. Carla has extensive digital marketing and multilingual communication experience; she is a cultural mediation professional with a Master's in Business Administration. Carla is loved by her work colleagues and clients for being one of the most joyful Italian people you could meet! Whether she's basking in the warmth of the sun, walking the canalside listening to her favourite tunes or enjoying a good book and a coffee, she knows how to appreciate life's simple pleasures and always approaches every situation with enthusiasm and joy.

If she could, she would

Spend her life holidaying around the world

Likes

Dogs, going to the gym, Chinese food and the beach

Dislikes

Lentils, the Tube at peak time and burpees

Karaoke tune

Dani California - Red Hot Chili Peppers

Rhys Carter

With a varied background in the telecommunications industry in both the UK and California, Rhys has an exceptional all-round understanding of the business. He keeps a tight rein on costs and makes sure our processes run as efficiently as possible, especially in audit season. When he's not crunching the numbers at Redbox, Rhys enjoys long walks on the beach with his young family and is bad at golf, but enjoys it. He's also a collector of Lego, so usually has a building project on the go!

If he could, he would

Have an afternoon nap; own all the Lego in the world

Likes

Golf, red wine, music (mainly metal)

Secret power

If Rhys were to divulge this, it would not be a secret

Guilty pleasure

He doesn't feel guilty about anything!

Samantha Carter

Samantha keeps the office running smoothly and efficiently with an emphasis on developing and implementing new administrative systems, such as health & safety; she oversees the recruitment of new staff, including training and induction. She has exceptional organisational skills and is essential to the day to day functioning of the company. Sam is all about looking after people - in addition to all the vital responsibilities above, she also takes care of making sure a birthday isn't forgotten, she sends care packages when we are ill, and she reminds us to take a lunch hour or take a break - she keeps us sane!

If she could, she would

Pack up and move to San Francisco

Likes

Reading murder mysteries and baking

Dislikes

Tardiness - I can't stand being late or others being late!

Plays

A mean game of snap! I do mean MEAN, I will hurt you!

Sopalla Davis

Sopalla plays a crucial role in supporting and overseeing both the fiscal position and business processes of Redbox. Before Redbox, Sopalla spent a decade in accountancy roles within large media and advertising companies in London. Originally a West Londoner, Sopalla made the transition from city life to the Essex countryside embracing the peaceful rural lifestyle. She is also a certified yoga instructor, finding balance and tranquillity through teaching and practising yoga.

Achievements:

One son, a husband, two Shiba Inus and one Japanese Akita.

If she could, she would:

Own a child/dog friendly private jet and travel.

Likes:

Wine, chips and sushi.

Dislikes:

Salads.

Secret Power:

The ability to make anything out of flowers - bouquets, wreaths and kinds of arrangements (I had an online florist during Covid for 2 years!)

Robert Hurley

Say hey to Rob, one of our fantastic creative team - steering our clients to app store design success across organic and paid strategies. Rob's creative contributions to our clients' app store activities have led to notable performance improvements and increased conversion rates, making him a valuable team member. When he's not designing, he is also in charge of remembering to water the plants in the office. Originally from Cork, Ireland and now living in East London, he has seamlessly made the transition across the pond. Outside of work, he enjoys amassing an inordinate number of fleeces and woolly jumpers.

Achievements

Has over 50,000 TikTok followers (cringe)

Likes

Marbles, Rocket League, cinnamon buns

Dislikes

Pigeons

Plays

Hamlet, Romeo & Juliet etc. Tennis

Miray Karaduman

Marco Man

An Industrial Designer turnt UX designer, now in App Marketing! Kicking off his career in the Apps space at Apple in 2022, since then he's had the opportunity to work across the marketing trifecta; Platform side at Apple, In-house at a games studio having worked on big titles like Monopoly, and now in the agency sector at Redbox! Marco is known for his fun, easy-going personality but also his notoriously poor map-reading skills.

Achievements:

Masters in Product Design.

If he could, he would:

Move to Thailand and go climbing everyday.

Likes:

High intensity sports, travelling, sushi and karaoke.

Dislikes:

Less than 8 hours of sleep; Central/Northern/Bakerloo tube lines

Guilty pleasure:

Anything that is in the form of a deep fried potato.

Vivek Mishra

Rory Mudie

After a 20-year career in sales and marketing across market-leading businesses including Capital Radio, the BBC and Vodafone, in 2013 Rory founded Redbox Mobile. His aim was for Redbox to become the best app store marketing company in the world. 10+ years later Rory is leading a business in which the team are market-leading paid, organic and creative optimisation UA strategists, backed with an advanced, machine-learning Apple Search Ads campaign management platform, built and managed by an incredible tech and data team. Rory continues to be a keen sales advocate for Redbox, bringing in new business by championing our award-winning strategies and services to global app brands.

Achievements

Three lovely kids, two dogs and one wife, built a great company and our Apple Partnership

Likes

Action, action and more action, getting things done

Dislikes

Procrastination, inaction and needless discussions

Anil Ozdemir

Nathan Ralls

Nathan is a key guy in our much-valued creative team, who every day expands his knowledge of app store design across some of the most competitive verticals, by managing results-led creative projects for our clients. After finishing his education in the colourful city of Brighton he gained experience working in Central London producing data visuals, a skill that has been put to good use at Redbox. A fan of cinema (sci-fi) and narrative and fiction books, in an ideal world Nathan would buy a house near the sea and spend all summer doing creative writing, with a Westie sleeping at his feet.

Likes

Peanut Butter

Dislikes

Getting the central line

Karaoke tune

Hooked On A Feeling, Blue Swede

Guilty pleasure

Lager Shandies on a warm sunny day

James Salins

James joined Redbox in 2019. He loves working with mobile apps and was previously Managing Director at IronSource. He likes building teams and products and keeping himself busy talking to new clients. He says a CEO is someone who can look after people and numbers and not compromise either, that's what he strives to do. Outside of the world of mobile, James loves to hang out with his family, be that watching a Tarantino movie with his boys, cooking up a storm for the clan in the kitchen, going to a gig, or exploring a new city with his wife.

If he could, he would

Retire in Spain in a house surrounded by orange groves

Listens to

Arctic Monkeys, Radiohead, Bowie, Motown, rap & heavy rock too!

Secret power

He's good at multi-tasking

Guilty pleasure

Ice Cream & Love Island, not necessarily together

Fraser Sim

Fraser heads up the sales growth for Redbox, across both the agency-managed ASO and Apple Search Ads business, as well as our self-service offering. With a track record in digital media and social content, Fraser has become a specialist in all aspects of app store growth, across paid, organic and creative strategies and has in-depth knowledge of subscription apps, gambling, gaming, media and publishing. If you know Fraser, you'll also know that he's a keen biker - at the weekends he can be found in the hills getting muddy and putting in the miles. Maybe he'll also camp-out overnight in the full spirit of adventure!

If he could, he would

Rule the world (actually I'd have a manager do it for me)

Likes

Bikes

Dislikes

The the list is too long for here

Jemima Wildi

Meet Jemima, an award-winning junior manager and team leader of our industrious account managers. She is responsible for client acquisition and account management, and is an expert in optimising Apple Search Ads campaigns and using our Apple Search Ads campaign management platform, Astra. On the ASO side, she is able to devise effective strategies that boost the organic visibility for clients' apps across all verticals. Besides working hard for our clients, in her free time she loves to chill in the sun and read a murder mystery book. She is also very competitive and loves to play tennis with her housemates.

If she could, she would

Read books on the beach, all day

Likes

Pasta. Loves animals.

Dislikes

Aperol Spritz and spiders

Plays

Tennis and Squash. Started to play golf too!

Secret power

Can smash out a 1000 piece puzzle in record speed

Georgie Fayed

Georgie has been in the app growth environment for five years, and brings to Redbox hands-on experience in developing effective growth strategies for app brands, having previously worked across a portfolio of clients at CMA. Here at Redbox, Georgie wins new business with intelligent, effective pitches and works closely with our agency team to grow new clients into significant revenue streams.

Georgie likes:

Teddie, her adorable dog

She dislikes:

Tottenham Hotspur

Guilty pleasure:

Watching Bridgerton with her dog

If Georgie wasn't in app growth:

She'd be on the Great British Bake-Off

Maggie Chu

Darren Summers

Parinika Singh