App Store Optimisation
Since our humble beginnings in 2013, we have been delivering customised App Store Optimisation (ASO) strategies for our clients by making data-driven decisions to inform our clients' ongoing plans of action.
We continue to adapt and iterate our market-leading ASO approach to stay ahead of the game in an ever-changing industry. An industry where regular updates are made to both the iOS App Store and the Google Play Store search algorithms.
Apple Search Ads
Apple Search Ads allows iOS app owners to advertise their app directly to users actively searching for an app. And, not just to a few users; according to Apple, about 65% of iOS app downloads occur directly after a search within the App Store.
Google App Campaigns
Formerly known as Universal App Campaigns, Google App Campaigns provide advertisers with the opportunity to promote their app across Google's Search, Play, YouTube, Discover and Display inventories. This makes it the only method of advertising your Android app to users that are actively searching for an app in the Google Play Store.
User Acquisition for your mobile app.
Redbox Mobile are experts at being able to scale both non-gaming apps as well gaming apps globally. We are also hugely experienced in scaling subscription apps.
High-Performance creatives to boost engagement.
- A/B Testing
In-app Customer Retention and Engagement
Organic and paid acquisition strategy is only the beginning. Everyone has heard that it is easier to retain users than acquire new ones. This is especially true in these times where attention span is low and app choice is overwhelming.
It's vital to ensure the right messages go to the right people at the right time in the right way. From simple in-app messaging to segmenting your user base and ensuring loyalty and low churn rates, the Redbox Account Management team will help advise and will even run your Customer Relationship Management system from end to end. Encouraging you to use both first party and 3rd party data from best in class solutions that suit your needs, Redbox is able to ensure you turn loyal users into champions and ensure high engagement rates and monetising users. Automisation at scale can help you manage and grow, upsell where needed and even re-target and win back lapsed users. Your communication needn't be unwanted noise.
We'll be happy to speak to you about the following and more:
- In-app Customer Relationship Management
- In-app messaging
- Customer Relationship Management automisation and management
- Customer segmentation
- Conversion rate optimisation
- Loyalty programmes
- Churn management
- Ratings and reviews management
- In-app surveys
If you're new to the space, we are also there to help you navigate attribution analytics and partner choice. We help with set-up and ensuring that you are measuring meaningful events for your app to help convert loyal users through paid channels.
App Launch Strategy
With many years of experience in launching and building app brands, Redbox are well placed to help scale your new or re-launched apps.
Starting with a strong understanding of your apps aims and goals and a clear picture of the potential user base – we would embark on a journey of developing your app strategy. From UX and monetisation to organic & paid acquisition through to retention and engagement, Redbox are on hand to become an extension to your in-house team.