AdBites episode 5 - Data Dynamics

In the fifth episode of the Apple Search Ads vodcast AdBites, host Samuel Chorlton was joined by Director of Corporate Marketing & Insights, Lexi Sydow; together they discussed how market trends can impact your Cost-Per-Download.

Lexi shared new data insights and real-life examples during the session, the key topics of which included:

  • maximising your organic App Store assets
  • establishing a process for testing your CPT
  • managing cost variances by region and season
  • responding to consumer search trends
  • optimising your CPD for monetisation

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