AdBites episode 5 - Data Dynamics
In the fifth episode of the Apple Search Ads vodcast AdBites, host Samuel Chorlton was joined by data.ai Director of Corporate Marketing & Insights, Lexi Sydow; together they discussed how market trends can impact your Cost-Per-Download.
Lexi shared new data insights and real-life examples during the session, the key topics of which included:
- maximising your organic App Store assets
- establishing a process for testing your CPT
- managing cost variances by region and season
- responding to consumer search trends
- optimising your CPD for monetisation