AdBites episode 4 - Acing Attribution
AdBites host Samuel Chorlton welcomes Sema Ece Toker, Lead Solutions Consultant at Adjust to AdBites, for a discussion about the importance of attribution data and the key role it plays in lifting the lid on your UA strategies and user behaviour.
The session covered the question of 'what is attribution data' and how to capably manage it across multiple apps and regions. Sema and Sam also touched on which KPIs you should be measuring with you attribution insights, such as keyword performance, conversion funnel and campaign ROI.
They put particular focus on Apple Search Ads and how to understand and maximise the role of post-install attribution.