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Why monster mobile hit Pokémon Go needs ASO

July 22, 2016

The exciting augmented reality game has got users out and about searching for and battling Pokémon, including the elusive Pikachu.

Developed by Niantic Labs, in conjunction with Nintendo and The Pokémon Co., Pokémon Go has become an immediate hit and the biggest ever game in the US. The mobile app is currently the top downloaded free app in both Apple and Android stores and is continuing to grow at an unprecedented rate.

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