The Average Cost-Per-Acquisition (CPA) is, arguably, the most important Key Performance Indicator (KPI) available to view on the Search Ads platform. CPAs can be very revealing of campaign performance and high CPAs are often reflective of inefficient campaigns.
The iOS 11 operating system is finally here! App developers and marketers have been eagerly waiting for the launch of iOS 11 since it was first announced at Apple’s Annual Worldwide Developers Conference, just over three months ago.
Apple’s annual autumnal Keynote Event is always highly anticipated, but the expectation surrounding this year’s event was particularly heightened due to Apple suffering its largest intentional internal leak ever, just two days before the live stream.
Churn rate is the number of customers or subscribers who stop using an app during a given time period, app churn impacts user acquisition and lifetime value.
There are many factors, which make users stick with an app, such as, a bug free experience, a great UI or simply a unique service. Most developers want customers to become loyal users, the challenge is how to know what customers are feeling and how to establish accountability for the customer experience.
NPS or Net Promoter Score is a metric, used widely to measure customer satisfaction, and acts as a leading indicator of growth. If your apps NPS is higher than those of your competitors, you will likely outperform them.
The exciting augmented reality game has got users out and about searching for and battling Pokémon, including the elusive Pikachu.
Developed by Niantic Labs, in conjunction with Nintendo and The Pokémon Co., Pokémon Go has become an immediate hit and the biggest ever game in the US. The mobile app is currently the top downloaded free app in both Apple and Android stores and is continuing to grow at an unprecedented rate.
If you haven’t already heard, Search Ads will be one of the latest features in the most recent iOS update and will allow you to pay for ads to appear on top of search results in the app store.
“Meaning you can put the right app in front of the right users at the right time”
WHY USE SEARCH ADS