Apple has recently expanded the Storefronts that are eligible for Search Ads. Apple Search Ads first launched just over a year ago and was originally only live in the United States, but Search Ads is now available in Australia, New Zealand, United Kingdom, Canada, Mexico, Switzerland as well as the United States. The addition of Mexico, Switzerland and Canada on 17th October 2017, was the first expansion, by Apple, outside of App Store territories in which English is the dominant language; and, therefore, this development presented a novel challenge for Apple App Store app advertising.
Search Ads is expanding to Canada, Mexico and Switzerland; Apple Search Ads will go live in these new territories on 17th October at 10 a.m. PDT (that’s 18:00 p.m. BST, later today!). Apple Search Ads allows developers and marketers to promote an app at the top of the iOS App Store search results, easily and efficiently. And, with more than 65% of all app downloads coming directly from App Store searches, Search Ads provides a great opportunity to direct relevant customers to your app.
The iOS 11 operating system is finally here! App developers and marketers have been eagerly waiting for the launch of iOS 11 since it was first announced at Apple’s Annual Worldwide Developers Conference, just over three months ago.
Apple’s annual autumnal Keynote Event is always highly anticipated, but the expectation surrounding this year’s event was particularly heightened due to Apple suffering its largest intentional internal leak ever, just two days before the live stream.
Are you a CMO, start-up with a new app or private investor, looking to increase app downloads, user engagement and/or ROI but don’t quite get all the mobile jargon?
Churn rate is the number of customers or subscribers who stop using an app during a given time period, app churn impacts user acquisition and lifetime value.
There are many factors, which make users stick with an app, such as, a bug free experience, a great UI or simply a unique service. Most developers want customers to become loyal users, the challenge is how to know what customers are feeling and how to establish accountability for the customer experience.
NPS or Net Promoter Score is a metric, used widely to measure customer satisfaction, and acts as a leading indicator of growth. If your apps NPS is higher than those of your competitors, you will likely outperform them.