Since 2007, when the first iPhone was released we often waited for the obligatory “ping” on our iPhones to let us know the latest update is available. Today is no different as the latest software, iOS 12 is now available across iPhones and iPads globally.
Out of all the iOS softwares that we have seen, iOS 12 is going to be the most reliable out of the lot. If you’re thinking like we are i’m sure you’re aware this is much needed since Apple products are well known to start falling short after the first year of ownership. Problems such as decreased battery life and crashes become like a common cold, possibly short lived but very annoying
Alongside the previous mentioned bug fixes, iOS 12 is likely to bring some fun changes to the Messages App… For all you lovers of photo filters on Snapchat and Instagram you’ll be happy to hear Apple are picking up on the quirky trend. You’ll now be able to send your much loved filtered faces to your friends and family with Apple products. Unfortunately though, for those of us who haven’t kept up with the regularly updating models we can’t take part in the fun. The new filters feature is only available on the iPhone x and later devices. Don’t panic though there are plenty more exciting features…
AR & VR
If you’re into Augmented Reality (AR) or Virtual Reality (VR) this feature is for you. The new iOS 12 gives developers the ability to create multiplayer AR games. Now for those of you who read that as a jumble of fancy words. Augmented Reality is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. For those previously mentioned Snapchat filter lovers or Pokemon Go fans you’ve experienced AR first hand. Pretty cool right?
One feature that will be available on the new iOS 12 software is likely to cause some controversy, Screen Time. Screen Time is designed to restrict the amount of time you spend on your device. So for those of you who want to restrict the amount of time you spend on your devices or have parents who think you should. You may want to start conquering your addictions with Kylie Jenner’s instagram because you may be limited on time. Before your screen time is limited by the new update why not follow us on social media:
Another more exciting and useful feature of the iOS 12 update is Group Notifications. In case the name doesn’t give it away, group notifications is a great way to “group” notifications from the same app. This is great if you’ve just posted a picture on Instagram and get hundreds of likes – yes some people are that popular! Alternatively, those group chats which are constantly taking up screen space while you’re expecting an important message. IOS 12 has you covered by grouping them all together.
For the more tech savvy among us , the new Siri Shortcuts app and section in Settings is a great way to automate your daily tasks. For example, you might use the Tile app to locate your keys. Siri will suggest adding this as a Shortcut and you’ll just need to say “Find My Keys” next time you lose them!
When is it available?
Are you currently running on iOS 11? After reading this blog are you dying to get your hands on the latest software? All these new features and more will be available very soon, today in fact, so get downloading.
Interested in a new device to test these features out? Check out our blog: “Gather Round’ – Apple’s latest announcement, in case you missed it” for the low-down on Apple’s brand new iPhone Xs and XR which were available for pre-order as of Friday (14th September).
App Developer or Owner: Get in touch today to find out about how to optimise your app.
Recently Apple extended their screenshot limit from 5 to 10 images. Why do iOS Screenshots matter to you, and how to maximise your ASO impact with them.
Screenshots are a massive part of ASO. They convert users when they find your page. They draw the users eye and showcase what you are about. And when done right, they should pull you through to the next screenshot, and the next, and so forth until you have seen them all.
Our latest blog tells all and answers your pressing questions on the latest update launched by Apple on the 22nd February 2018.
It’s a simple fact, around 15% of users swipe through to the 5th screenshot. That figure will likely drop with each additional screenshot added. The question remains though, Is it worth investing your budget in this feature.
There are a number of things we must remember when considering Screenshots. Take for example an App with a 30 second preview video. This would be the main focal point for the App page, with the next two screenshots being a priority. If there was no Video, the First 3 would be the crucial elements.
This also relates to Apple Search Ads, for when an advert is displayed in the App Store, 3 Vertical screenshots or 1 Landscape screenshot are shown as part of the advert.
The additional screenshots will allow apps to showcase further features to users and in theory this sounds full proof, but realistically, what percent of users would really scroll through to Screenshot 10 before making up their mind? Users react quickly and need to be hooked within 10-15 seconds of landing on your preview page.
Now obviously the quality of screenshots differs massively from App to App, and the quality of them should not be underestimated. The better the quality the screenshots/video, the higher chance you have of converting to a download.
Landscape or Horizontal screenshots? Well this depends on your choice, but research shows that around 15% of users look through all 5 Landscapes Screenshots, and 11% look through all 5 Portrait Screenshots.
To optimise your screenshots, you need to consider:
• The number of screenshots
How many are needed, should I invest in more than 5?
• The order of them
Ensure your best features are in the first so that users are hooked in from the start
• How they work together
Best screenshots flow to tell a story, they work together to offer the user a journey of what they will have should they download the app
• The features shown
What are the key features of the app that you need to showcase? Don’t waste an important screenshot showing you can unlock with a thumbprint, if that isn’t a key feature to the user
• The style: Portrait or Landscape
What works for one app wont work for the next, play around and A/B test what works best. Portrait allows more messaging, whilst landscape has been shown to have a higher conversion rating.
• The call to action
One of the most important parts of the screenshot process is ensuring the correct messaging reaches the user. Make sure your call to action is clear and concise, and speaks directly to the user about your features.
In summary, it boils down to budget. If your budget is small, concentrate on getting your top 2 to 5 screenshots looking good. If you budget is slightly more flexible, then the additional slots allow you to showcase a little more. Our view is its better to have a set of 5 great screenshots, rather than 10 mediocre ones.
Our agency Redbox Mobile can help further with your creative, ASO and Paid search needs, so please feel free to reach out and discuss your needs. Also, don’t forget our Blackbox platform can get your app in front of the right people with an optimised Search Ads campaign.
A new chapter in paid advertising has almost arrived; with the focus shifting from manually optimising demographic targeting and Cost Per Click (CPC) bidding strategies to a more automated, machine learning driven, approach. A couple of months ago, Google announced that Mobile app install campaigns will be eclipsed by Universal App Campaigns (UACs) and, as of tomorrow (15th November 2017), all existing Search, Display and YouTube app promotion campaigns will stop running.
Apple has recently expanded the Storefronts that are eligible for Search Ads. Apple Search Ads first launched just over a year ago and was originally only live in the United States, but Search Ads is now available in Australia, New Zealand, United Kingdom, Canada, Mexico, Switzerland as well as the United States. The addition of Mexico, Switzerland and Canada on 17th October 2017, was the first expansion, by Apple, outside of App Store territories in which English is the dominant language; and, therefore, this development presented a novel challenge for Apple App Store app advertising.
Search Ads is expanding to Canada, Mexico and Switzerland; Apple Search Ads will go live in these new territories on 17th October at 10 a.m. PDT (that’s 18:00 p.m. BST, later today!). Apple Search Ads allows developers and marketers to promote an app at the top of the iOS App Store search results, easily and efficiently. And, with more than 65% of all app downloads coming directly from App Store searches, Search Ads provides a great opportunity to direct relevant customers to your app.
The Average Cost-Per-Acquisition (CPA) is, arguably, the most important Key Performance Indicator (KPI) available to view on the Search Ads platform. CPAs can be very revealing of campaign performance and high CPAs are often reflective of inefficient campaigns.
Google recently announced that Universal App Campaigns (UACs) will be the only AdWords app campaign that is launchable from 16th October. Any existing Search, Display and YouTube app install campaigns will stop running on 15th November. Google are advising to upgrade any Search, Display and YouTube app campaigns to UACs as soon as possible.
The iOS 11 operating system is finally here! App developers and marketers have been eagerly waiting for the launch of iOS 11 since it was first announced at Apple’s Annual Worldwide Developers Conference, just over three months ago.
Apple’s annual autumnal Keynote Event is always highly anticipated, but the expectation surrounding this year’s event was particularly heightened due to Apple suffering its largest intentional internal leak ever, just two days before the live stream.
WHAT IS ASO
As the number of apps in the App Stores has grown, the chance of being found has dramatically dropped. App marketers have realised the importance of being able to find an app and thus started trying to improve app rankings, which has led to the creation of App Store Optimization.
In simple terms App Store Optimization or ASO is