A new chapter in paid advertising has almost arrived; with the focus shifting from manually optimising demographic targeting and Cost Per Click (CPC) bidding strategies to a more automated, machine learning driven, approach. A couple of months ago, Google announced that Mobile app install campaigns will be eclipsed by Universal App Campaigns (UACs) and, as of tomorrow (15th November 2017), all existing Search, Display and YouTube app promotion campaigns will stop running.
Google recently announced that Universal App Campaigns (UACs) will be the only AdWords app campaign that is launchable from 16th October. Any existing Search, Display and YouTube app install campaigns will stop running on 15th November. Google are advising to upgrade any Search, Display and YouTube app campaigns to UACs as soon as possible.
The iOS 11 operating system is finally here! App developers and marketers have been eagerly waiting for the launch of iOS 11 since it was first announced at Apple’s Annual Worldwide Developers Conference, just over three months ago.
Apple’s annual autumnal Keynote Event is always highly anticipated, but the expectation surrounding this year’s event was particularly heightened due to Apple suffering its largest intentional internal leak ever, just two days before the live stream.
Are you a CMO, start-up with a new app or private investor, looking to increase app downloads, user engagement and/or ROI but don’t quite get all the mobile jargon?
WHAT IS ASO
As the number of apps in the App Stores has grown, the chance of being found has dramatically dropped. App marketers have realised the importance of being able to find an app and thus started trying to improve app rankings, which has led to the creation of App Store Optimization.
In simple terms App Store Optimization or ASO is
Churn rate is the number of customers or subscribers who stop using an app during a given time period, app churn impacts user acquisition and lifetime value.
There are many factors, which make users stick with an app, such as, a bug free experience, a great UI or simply a unique service. Most developers want customers to become loyal users, the challenge is how to know what customers are feeling and how to establish accountability for the customer experience.
NPS or Net Promoter Score is a metric, used widely to measure customer satisfaction, and acts as a leading indicator of growth. If your apps NPS is higher than those of your competitors, you will likely outperform them.
The exciting augmented reality game has got users out and about searching for and battling Pokémon, including the elusive Pikachu.
Developed by Niantic Labs, in conjunction with Nintendo and The Pokémon Co., Pokémon Go has become an immediate hit and the biggest ever game in the US. The mobile app is currently the top downloaded free app in both Apple and Android stores and is continuing to grow at an unprecedented rate.