App Store Optimisation

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Best ASO Company 2020

Recognised in December 2020 as ASO Company of the Year at the prestigious App Growth Awards, for the successful launch of one of our clients' apps.

App Growth Awards, Best ASO Company 2020

What is App Store Optimisation?

App Store Optimisation (ASO) is the process of improving an app's listing on both the iOS App Store and the Google Play Store. This is acheived through three main components:

  • Keyword Research & Metadata Enhancements
  • Screenshot Upgrades
  • Regular Testing

Read more on our blog…

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What we do for our clients

We optimise our clients' App Store listing to improve their organic search visibility and their conversion rate with the intention of driving increased visibility, more app downloads and retained app users.

Our approach is different; our team of experts utilise your paid search data and market research to deliver you an extensive ASO strategy with recommendations that result in an improvement in search visibility in the App Store and an uplift in conversions from increased traffic to your app leading to more app installs.

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    App Launch Strategy

    Let our team of experts set you up in the best position to launch your app, maximise visibility in the App Store and convert new users.

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    App Store Visibility

    We improve your apps visibility by a keyword optimization strategy that helps your app target relevant and important keywords and improve rankings which helps to increase traffic downloads to your app.

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    Conversion Rate Optimisation

    We utilise A/B Testing in the Google Play Store using Store Listing Experiments and improve your Conversion in the App Store through A/B Testing with Apple Search Ads creative sets, a strategy utilising a testing strategy across Paid and Organic channels.

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    Creative Services

    Read more on our Creative Services Page: Screenshots, App Icons, Feature Graphics, App Store and Google Play, Videos and Creative Assets for paid user acquisition.

The Redbox Toolbox

ASO for small budgets

Screenshot of the Redbox Toolbox app on an iPhone
    screenApp Store logo for the Redbox Toolbox app

For those who would like to optimise their app's Product Page on a limited budget, check out our free Redbox Toolbox app.

The Redbox Toolbox is available on both iOS and macOS and allows you to create and manage your own ASO strategy, enabling you to review how well ASO-ed your app is, view handy ASO best practice tips and conduct ASO analysis of your competitors' apps.

Redbox Mobile are experts in ASO and the app eco-system. Working with Redbox has positively impacted The Times and The Sunday Times apps. Logo of The Times

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