What’s on the Redbox

Welcome to the Redbox Blog, where we aim to keep you up-to-date with all the latest news


Global ambitions for Apple Search Ads

March 28, 2019

Apple announces the introduction of new Apple Search Ads territories bringing the total to 59 territories. 

Apple has expanded the number of Storefronts eligible for Apple Search Ads from 13 to 59 and you need to move quick to maximise your reach while costs are competitive. Don’t spend hours optimising CPT Bids and budget allocation for up to 59 territories, this is exactly what the Blackbox Platform was built to handle.

It wasn’t too long ago when Apple Search Ads was only an advertising option in the United States Storefront. The advertising platform cautiously expanded into the United Kingdom, Australia and New Zealand six months after its original launch in October 2016. The next releases followed a similar pattern of a handful of territories roughly every half a year.

The last release was in August 2018 and this saw the total of eligible Apple Search Ads Storefronts reach 13. Given the previous release pattern, we were overdue a new release of Storefronts – until yesterday. Apple has made up for the delay in releasing new Storefronts by expanding to 46 new territories.

The total list of 59 territories available for Apple Search Ads are as follows:

🇦🇱 Albania – AL
🇦🇷 Argentina – AR
🇦🇺 Australia – AU
🇦🇹 Austria – AT
🇦🇿 Azerbaijan – AZ
🇧🇪 Belgium – BE
🇰🇭 Cambodia – KH
🇨🇦 Canada – CA
🇨🇱 Chile – CL
🇨🇴 Colombia – CO
🇭🇷 Croatia – HR
🇨🇿 Czech Republic – CZ
🇩🇰 Denmark – DK
🇪🇨 Ecuador – EC
🇪🇬 Egypt – EG
🇫🇮 Finland – FI
🇫🇷 France – FR
🇩🇪 Germany – DE
🇬🇷 Greece – GR
🇭🇰 Hong Kong – HK
🇭🇺 Hungary – HU
🇮🇳 India – IN
🇮🇩 Indonesia  – ID
🇮🇪 Ireland – IE
🇮🇱 Israel – IL
🇮🇹 Italy – IT
🇯🇵 Japan – JP
🇯🇴 Jordan – JO
🇰🇿 Kazakhstan – KZ
🇰🇼 Kuwait – KW
🇱🇧 Lebanon – LB
🇲🇴 Macao – MO
🇲🇾 Malaysia – MY
🇲🇽 Mexico – MX
🇳🇱 Netherlands – NL
🇳🇿 New Zealand – NZ
🇳🇴 Norway – NO
🇴🇲 Oman – OM
🇵🇰 Pakistan  – PK
🇵🇪 Peru – PE
🇵🇭 Philippines – PH
🇵🇱 Poland – PL
🇵🇹 Portugal – PT
🇶🇦 Qatar – QA
🇷🇴 Romania – RO
🇸🇦 Saudi Arabia – SA
🇸🇬 Singapore – SG
🇿🇦 South Africa – ZA
🇰🇷 South Korea – KR
🇪🇸 Spain – ES
🇸🇪 Sweden – SE
🇨🇭 Switzerland – CH
🇹🇼 Taiwan – TW
🇹🇭 Thailand – TH
🇺🇦 Ukraine – UA
🇦🇪 United Arab Emirates – AE
🇬🇧 United Kingdom – GB
🇺🇸 United States – US
🇻🇳 Vietnam – VN

Why should I care?

The expansion means that you have the opportunity to promote your app almost globally to users who are actively searching for an app. The estimated half a billion iPhone users in the 59 supported territories will be shown ads at the top of the search results in the App Store. This demographic is a salient audience to target given the users’ intent to search for an app; and this has been shown by Apple Search Ads’s strong average conversion rate of tap to download of 50%.  

Apple Search Ads allows app advertisers to boost their app to the top of the search results, which is an invaluable way of increasing the discoverability of your app in the iOS App Store. The App Store is saturated with an estimated 2 million apps, and improving your organic ranking through an App Store Optimisation strategy can be slow. The Search Ads algorithm determines which app to show and the cost of a tap based on what your nearest competitors are willing to pay for the search term. This means that to take full advantage of the new territories, you need to do it before your competitors do. And, don’t just trust Apple on this, we have seen this routinely happen with Storefront releases.

The algorithm also factors in how relevant your app is for that search term; resulting in an ad that isn’t intrusive to expectations of the user. This is also reflected in the styling of the ad, with only a blue background and ‘Ad’ logo to differentiate it from the other search results.

What do I do now?

First mover advantage is within grasp right now so, don’t delay creating your campaigns. We recommend taking advantage of the second version of the Apple Search Ads Campaign Management API or use a programmatic platform that does the day-to-day management on your behalf.

Instead of spending valuable time managing your budget and optimising Cost Per Tap Bids for up 59 territories (!), focus more on the progression of your app’s functionality.

Click here to see how you can get more app downloads from Apple Search Ads across the 59 territories with the Blackbox Platform, register your app today on the Blackbox Platform and receive $100 budget towards you campaign.

Welcome to the space age: Samsung A9

October 12, 2018

The All New Samsung A9

Yesterday marked the release of the brand-new model of Samsung and considering we gave such a lovely spread to new iPhone XR and XS, we thought it only fair to do the same for the brand-new Samsung A9.

Released as a cheaper version of their flagship Samsung S9, the A9 features an aspect never seen before on a phone: a 4-lens camera. Unusual? We thought so, but Samsung branded this product by saying it was “optimised for Instagram” and aimed at the younger generation looking for 4 x the fun with their new phone. These 4 cameras are all very clever and have different roles in capturing that #instaworthy photo.

The first camera is an “Ultra-Wide Camera” ranging up to 120° in order the get widest view possible. The second is a “telephoto” lens that gives you a 2x optical zoom, taking you one step closer to becoming an astronomer from your phone. The third is labelled the “main camera” which is also used to get the best photo results in poor lighting. It’s the perfect lens for all you nightclub selfie fans. The fourth and final lens is the “depth camera” which allows you to focus on all the smaller aspects of your photo and get those crisp landscape shots.

Samsung A9

Additional Features

Along with the camera features, Samsung have also released their new device in three new exciting colours. Caviar Black, Bubble-gum Pink and Lemonade Blue. These new shades give the phones a slight space age feel along with the familiar Samsung shape and sophistication. The range has also followed forward with the buttonless style leaving the screen to be exactly that, just a screen. But not just any old screen, the Samsung A9 is home to a ‘6.3” FHD+ Super AMOLED infinity Display’… No, we didn’t know what that meant either, but we’re willing to bet that app screenshots display like a dream on it.

Samsung A9

A few other notable features include a highly responsive mobile Octa-Core processor with 6 or 8GB RAM. It also includes an optional 512GB of extra storage via microSD cards and a longer battery life..

If you’re interested in purchasing this state of the art device, it will set you back around £549. However, looking at the spec… it’s #defo worth it.

Alternatively, if you’ve got an app and you’re interested in seeing how to make your app’s screenshots look great on the new Samsung or iPhone, get in touch today to chat to our team. Call us on 01488 682442.

Apple or Google: Who is Worth your Pennies

October 3, 2018

Apple Search Ads and Google UAC are the two most popular marketing tools for app owners; with both platforms able to boast impressive statistics that entice users to create campaigns.

Apple Search Ads

Apple Search Ads

Apple Search Ads originally launched in the US Storefront in October 2016. Since then, it has expanded and is now available in an additional twelve territories. The success of the platform has been documented with an average Conversion Rate of 50% and an average revenue per user that is 30% higher than other mobile ad platforms. Apple offers two types of campaigns: Search Ads Advanced and Search Ads Basic. Search Ads Advanced gives marketers greater control over the searches, reports and audience.

Search Ads also enables you to target users that are actively looking for an app, meaning that the first obstacle has already been tackled. And, with 65% of iOS downloads coming directly from a search on the App Store, it’s a lucrative marketplace. Nevertheless, by only targeting users in the iOS App Store search results, you are missing out on valuable users.


Google UAC

Google UAC

UACs were first introduced over three years ago and use Google’s wealth of knowledge on machine learning to optimise ad placements. UACs can be created for both iOS and Android apps and ads are placed in the Google Display Network, YouTube, Google Search Network and, in the Google Play Store (Android only). Unlike Apple Search Ads, Google Ads allows you to define your Conversion (e.g. an install, or an in-app event) and then set a target cost per Conversion.

In comparison to other Google app promotion products, UACs, on average, generate 140% more conversions per dollar. A pretty impressive figure, no? However, in UACs, you can’t add negative keywords or control who sees the ad like you can in Search Ads. You have to trust Google’s machine learning algorithm to place the best ads to your best audience! Are you willing to put that much trust in a machine that has your money?

Which do I choose?

Although both platforms have fighting cases for why they should be at the top it’s not a case of ‘either-or’. This is because each platform targets different ad placements. Therefore, by only using one platform, you may be missing out on entire audiences. The true question is not which platform to use but, how do I split my budget between the two tools?

When dividing up your budget between the platforms, the most important thing is to have a clear understanding of what you are hoping the campaign will achieve. Do you want a larger user base? Do you want to get new users at a set cost? Maybe something else?

Your goal will influence which campaign metrics are the most important and whichever tool provides the best results based on your goal is the tool you allocate the most budget to.

For example, if your goal is to drive more traffic, regardless of the cost. Metrics such as Impressions, Taps and Installs to your app will be the most important.

Or, if the goal is to increase the number of users who have installed your app at a set cost based on the Customer Lifetime Value. The two most important metrics are Conversions and Average Cost Per Acquisition.

Similarly, it is important to be aware of the differences in how the platforms allow you to spend your cash. While Search Ads allows you to put both a hard-cap on total spend and daily spend. You can only set a Daily Budget in Google Ads and this is not a hard-cap. Although you won’t be charged more than your average daily budget multiplied by the average number of days in a month, your daily cost in Google Ads may be up to two times the set daily budget. Therefore, when you are tracking the spend and performance of the campaigns,  keep this in mind.

Decision time:

In conclusion, try not to take an ‘either-or’ approach to these marketing tools. Both platforms are valuable and give marketers the opportunity to widen their potential customer base. Remember before you allocate budget to each platform, decide the goal of your campaign and allocate budget accordingly. In addition, be wary of the ways the platforms differ in how spend is managed throughout the month.


Sounds like too much hard work? Why not let our Blackbox Platform optimise budget allocation and bids using our machine learning algorithm!

Or for more information on how to manage your marketing campaigns, get in contact with the agency that is Apple Search Ads certified and Google UAC ready.

Apple Search Ads is expanding AGAIN!

July 26, 2018

New Territories for search ads

Since running their first Ad at the top of the US App Store in 2016, Apple search ads have expanded their reach by introducing waves of new ‘storefronts’ across the globe.

Search Ads is now available in the App Store across 7 different countries.

As of 4pm PDT 1st August 2018 (12am, 2nd August UK Time): Search Ads will be available in six new territories:

  • France
  • Germany
  • Italy
  • Japan
  • South Korea
  • Spain

Search Ads works by allowing you to bid on specific keywords. It is an essential tool for app developers looking to widen their user base and increase downloads. With the arrival of the new territories, building a strong ad campaign is now more important than ever.

Fortunately, we are ready and well ahead of the game!

Blackbox Platform

Our Blackbox Platform is the easiest way to build Paid Search Campaigns for Search Ads. With intelligent keyword bidding and the ability to serve ads across all territories with ease.

Here at Redbox Mobile, we’ve been working hard to make sure that as soon as the new storefronts go live in Search Ads, our intelligent Blackbox Platform will start running campaigns in those territories.


[ Create Your Campaign ]


How our Blackbox Platform can help you:

Blackbox display

The Blackbox Platform automatically manages your campaigns and streamlines them into a single easy-to-use dashboard. This removes the need to build and manage multiple separate campaigns in Search Ads and adjust them manually. The Platform does this in 3 simple ways:

  1. Automated Keyword Translation


Blackbox doesn’t only bid on keywords in English. Once you have entered your list of core keywords the Platform automatically translates them into five different languages: Arabic, Chinese, French, German and Spanish. Additionally, with the new territories being released our platform will now translate your keywords into Italian and Japanese.

  1. Budget Optimisation


One of the key features of the Blackbox Platform is that it allows you to easily manage your budget. It also automatically optimises your spend for maximum impact. It does this by identifying the highest performing campaigns and drip feeding your budget accordingly. You can also pause campaigns for specific territories half way through spending and Blackbox will automatically adjust to focus your budget on remaining territories.

  1. Smart Keyword Bidding


Blackbox is always learning, and the longer your campaign is running the better the Platform gets at finding the cheapest bid prices for keywords that are core to your app. Blackbox makes millions of keyword bidding decisions per day, and is constantly optimising app campaigns to maximise performance and reduce spend.


Needless to say, the Blackbox Platform is the first of its kind. With 65% of iOS app downloads coming from Search Ads, now is the perfect time to optimise your campaign.

If, like us, you are impatient and want to start exploring the new territories right now you can set up your campaign on the Blackbox Platform today. Your campaign will launch as soon as the new territories go live at 4pm PDT on 1st August!


[ Launch Your Global Campaign ]


For more information about the Blackbox Platform, or how we can help you contact Redbox Mobile today.

Get in touch at info@redboxmobile.com give us a call: 01488 682 442


read our blog “Blackbox, The Machine Learning based Search Ads Tool”

3, 2, 1: Search Ads!

July 2, 2018


It’s 12:01am and we are live! With Search Ads’ 5 new territories now live, our Blackbox Platform is the first tool on the market that enables you to run your ads in the New Territories on the App Store for the cheapest price!

If you aren’t already, you should be using our Blackbox Platform to run your Search Ads campaigns. Why you may ask? Well the answer is simple:

  1.   Automated Keyword Translation

Blackbox doesn’t only bid on keywords in English. Once you have entered your list of core keywords the Platform automatically translates them into five different languages: Arabic, Chinese, French, German and Spanish. Additionally, now the new territories are live our platform will now translate your keywords into Italian and Japanese.

  1.   Budget Optimisation

One of the key features of the Blackbox Platform is that it allows you to easily manage your budget and automatically optimise your spend for maximum impact. It identifies the highest performing campaigns and drip feeds your budget accordingly.

  1.   Smart Keyword Bidding

Blackbox is always learning, and the longer your campaign is running the better the Platform gets at finding the cheapest bid prices for keywords that are core to your app. Blackbox makes millions of keyword bidding decisions per day and is constantly optimising app campaigns to maximise performance and reduce spend.

If you’re intrigued and want to know more why not read our blog: Search ads are expanding again.


Sign up now while prices are low:

Start my campaign

Why screenshots matter to ASO

March 13, 2018

Recently Apple extended their screenshot limit from 5 to 10 images. Why do iOS Screenshots matter to you, and how to maximise your ASO impact with them.

Screenshots are a massive part of ASO. They convert users when they find your page. They draw the users eye and showcase what you are about. And when done right, they should pull you through to the next screenshot, and the next, and so forth until you have seen them all.

Our latest blog tells all and answers your pressing questions on the latest update launched by Apple on the 22nd February 2018.
It’s a simple fact, around 15% of users swipe through to the 5th screenshot. That figure will likely drop with each additional screenshot added. The question remains though, Is it worth investing your budget in this feature.

There are a number of things we must remember when considering Screenshots. Take for example an App with a 30 second preview video. This would be the main focal point for the App page, with the next two screenshots being a priority. If there was no Video, the First 3 would be the crucial elements.

This also relates to Apple Search Ads, for when an advert is displayed in the App Store, 3 Vertical screenshots or 1 Landscape screenshot are shown as part of the advert.

The additional screenshots will allow apps to showcase further features to users and in theory this sounds full proof, but realistically, what percent of users would really scroll through to Screenshot 10 before making up their mind? Users react quickly and need to be hooked within 10-15 seconds of landing on your preview page.

Now obviously the quality of screenshots differs massively from App to App, and the quality of them should not be underestimated. The better the quality the screenshots/video, the higher chance you have of converting to a download.


Landscape or Horizontal screenshots? Well this depends on your choice, but research shows that around 15% of users look through all 5 Landscapes Screenshots, and 11% look through all 5 Portrait Screenshots.


To optimise your screenshots, you need to consider:
• The number of screenshots
How many are needed, should I invest in more than 5?

• The order of them
Ensure your best features are in the first so that users are hooked in from the start

• How they work together
Best screenshots flow to tell a story, they work together to offer the user a journey of what they will have should they download the app

• The features shown
What are the key features of the app that you need to showcase? Don’t waste an important screenshot showing you can unlock with a thumbprint, if that isn’t a key feature to the user

• The style: Portrait or Landscape
What works for one app wont work for the next, play around and A/B test what works best. Portrait allows more messaging, whilst landscape has been shown to have a higher conversion rating.

• The call to action
One of the most important parts of the screenshot process is ensuring the correct messaging reaches the user. Make sure your call to action is clear and concise, and speaks directly to the user about your features.

In summary, it boils down to budget. If your budget is small, concentrate on getting your top 2 to 5 screenshots looking good. If you budget is slightly more flexible, then the additional slots allow you to showcase a little more. Our view is its better to have a set of 5 great screenshots, rather than 10 mediocre ones.

Our agency Redbox Mobile can help further with your creative, ASO and Paid search needs, so please feel free to reach out and discuss your needs. Also, don’t forget our Blackbox platform can get your app in front of the right people with an optimised Search Ads campaign.

MWC Attendees Get $100 FREE to Spend on Blackbox!

February 28, 2018

Do you have an app? If so, do you want to get more downloads? Well then you’re in luck. The team at Redbox Mobile Plc have created a platform known as Blackbox, a machine-learning tool for managing App store paid search campaigns.

Blackbox is sleek, easy to use, feature full platform. We are offering this year’s MWC attendees and exclusive $100 FREE media spend for every new app on the platform. This allows you to fully test out all the features yourself, before committing your own budget, so why not give it a whirl? The Blackbox team are on hand to assist you if you have any set up queries, just email admin@blackbox-platform.com.

Blackbox optimises keywords every 10 minutes and makes 500,000 decisions a day so you don’t have to. We save our clients time and money by running efficient campaigns and helping businesses like yours to get discovered in the App Store. It works by allowing advertisers to bid on relevant keywords, based on your app’s Meta data, and gives everybody a chance to reach the crucial number 1 position and achieve more downloads than ever before.

Of course, you can set up a campaign yourself on Apple Search Ads directly, using the Advanced version, or Basic if you are based in the U.S. Neither has the feature set and A.I that Blackbox does, so unless you are able to employ an army of experts, Blackbox will save you a serious amount of time whilst ensuring your campaign runs at maximum efficiency. Blackbox currently operates on iOS, with Android coming soon, so keep an eye on www.blackbox-platform.com for more information, or to be kept up to date with our news email admin@blackbox-platform.com and ask to be opted into our newsletter.

Want to know how to get started on Blackbox? Simple! We have created a video on the Blackbox homepage that shows you everything you need to know. Or Follow the steps below to be live in less than 2 minutes minutes:

  1. Go to www.blackbox-platform.com
  2. Select your app store territory and app
  3. Click “lets get started”
  4. Sign up with Google or your email & confirm your email address
  5. The campaign will now build for you, pulling in keywords from your metadata, category and competitors.
  6. Select any keywords you wish to boost
  7. Select your CPA Goals and budget
  8. You’re ready to go live! Make sure to check back regularly to see your results

The Blackbox team are on hand to assist you with campaign setup queries and to make optimisation suggestions. We look forward to working with you and wish you every success in the app store!



Redbox Mobile Plc was founded in February 2013. Redbox is an award winning, global, multi-lingual App Store Optimisation, Apple Search Ads and Google UAC agency that has successfully serviced over 700 apps and brands. We are proud to include The Times, Wall Street Journal, Sky and Redbull in our client portfolio. In June 2017, Redbox Mobile launched the Blackbox Platform, a first of its kind, machine-learning platform for managing App store paid search campaigns. Blackbox optimises towards conversions and is an efficient, scalable and easy to use method of driving more users to your app.

For media enquiries contact: Katharine@blackbox-platform.com

Useful links:

Follow us on Facebook

Connect on LinkedIn


Facebook Twitter Twitter