Recently Apple extended their screenshot limit from 5 to 10 images. Why do iOS Screenshots matter to you, and how to maximise your ASO impact with them.
Screenshots are a massive part of ASO. They convert users when they find your page. They draw the users eye and showcase what you are about. And when done right, they should pull you through to the next screenshot, and the next, and so forth until you have seen them all.
Our latest blog tells all and answers your pressing questions on the latest update launched by Apple on the 22nd February 2018.
It’s a simple fact, around 15% of users swipe through to the 5th screenshot. That figure will likely drop with each additional screenshot added. The question remains though, Is it worth investing your budget in this feature.
There are a number of things we must remember when considering Screenshots. Take for example an App with a 30 second preview video. This would be the main focal point for the App page, with the next two screenshots being a priority. If there was no Video, the First 3 would be the crucial elements.
This also relates to Apple Search Ads, for when an advert is displayed in the App Store, 3 Vertical screenshots or 1 Landscape screenshot are shown as part of the advert.
The additional screenshots will allow apps to showcase further features to users and in theory this sounds full proof, but realistically, what percent of users would really scroll through to Screenshot 10 before making up their mind? Users react quickly and need to be hooked within 10-15 seconds of landing on your preview page.
Now obviously the quality of screenshots differs massively from App to App, and the quality of them should not be underestimated. The better the quality the screenshots/video, the higher chance you have of converting to a download.
Landscape or Horizontal screenshots? Well this depends on your choice, but research shows that around 15% of users look through all 5 Landscapes Screenshots, and 11% look through all 5 Portrait Screenshots.
To optimise your screenshots, you need to consider:
• The number of screenshots
How many are needed, should I invest in more than 5?
• The order of them
Ensure your best features are in the first so that users are hooked in from the start
• How they work together
Best screenshots flow to tell a story, they work together to offer the user a journey of what they will have should they download the app
• The features shown
What are the key features of the app that you need to showcase? Don’t waste an important screenshot showing you can unlock with a thumbprint, if that isn’t a key feature to the user
• The style: Portrait or Landscape
What works for one app wont work for the next, play around and A/B test what works best. Portrait allows more messaging, whilst landscape has been shown to have a higher conversion rating.
• The call to action
One of the most important parts of the screenshot process is ensuring the correct messaging reaches the user. Make sure your call to action is clear and concise, and speaks directly to the user about your features.
In summary, it boils down to budget. If your budget is small, concentrate on getting your top 2 to 5 screenshots looking good. If you budget is slightly more flexible, then the additional slots allow you to showcase a little more. Our view is its better to have a set of 5 great screenshots, rather than 10 mediocre ones.
Our agency Redbox Mobile can help further with your creative, ASO and Paid search needs, so please feel free to reach out and discuss your needs. Also, don’t forget our Blackbox platform can get your app in front of the right people with an optimised Search Ads campaign.
Do you have an app? If so, do you want to get more downloads? Well then you’re in luck. The team at Redbox Mobile Plc have created a platform known as Blackbox, a machine-learning tool for managing App store paid search campaigns.
Blackbox is sleek, easy to use, feature full platform. We are offering this year’s MWC attendees and exclusive $100 FREE media spend for every new app on the platform. This allows you to fully test out all the features yourself, before committing your own budget, so why not give it a whirl? The Blackbox team are on hand to assist you if you have any set up queries, just email email@example.com.
Blackbox optimises keywords every 10 minutes and makes 500,000 decisions a day so you don’t have to. We save our clients time and money by running efficient campaigns and helping businesses like yours to get discovered in the App Store. It works by allowing advertisers to bid on relevant keywords, based on your app’s Meta data, and gives everybody a chance to reach the crucial number 1 position and achieve more downloads than ever before.
Of course, you can set up a campaign yourself on Apple Search Ads directly, using the Advanced version, or Basic if you are based in the U.S. Neither has the feature set and A.I that Blackbox does, so unless you are able to employ an army of experts, Blackbox will save you a serious amount of time whilst ensuring your campaign runs at maximum efficiency. Blackbox currently operates on iOS, with Android coming soon, so keep an eye on www.blackbox-platform.com for more information, or to be kept up to date with our news email firstname.lastname@example.org and ask to be opted into our newsletter.
Want to know how to get started on Blackbox? Simple! We have created a video on the Blackbox homepage that shows you everything you need to know. Or Follow the steps below to be live in less than 2 minutes minutes:
- Go to www.blackbox-platform.com
- Select your app store territory and app
- Click “lets get started”
- Sign up with Google or your email & confirm your email address
- The campaign will now build for you, pulling in keywords from your metadata, category and competitors.
- Select any keywords you wish to boost
- Select your CPA Goals and budget
- You’re ready to go live! Make sure to check back regularly to see your results
The Blackbox team are on hand to assist you with campaign setup queries and to make optimisation suggestions. We look forward to working with you and wish you every success in the app store!
Redbox Mobile Plc was founded in February 2013. Redbox is an award winning, global, multi-lingual App Store Optimisation, Apple Search Ads and Google UAC agency that has successfully serviced over 700 apps and brands. We are proud to include The Times, Wall Street Journal, Sky and Redbull in our client portfolio. In June 2017, Redbox Mobile launched the Blackbox Platform, a first of its kind, machine-learning platform for managing App store paid search campaigns. Blackbox optimises towards conversions and is an efficient, scalable and easy to use method of driving more users to your app.
For media enquiries contact: Katharine@blackbox-platform.com
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