What’s on the Redbox

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Category:iOS

Another Day, Another Update: iOS 12

September 17, 2018

Since 2007, when the first iPhone was released we often waited for the obligatory “ping” on our iPhones to let us know the latest update is available. Today is no different as the latest software, iOS 12 is now available across iPhones and iPads globally.

 

iOS 12

Out of all the iOS softwares that we have seen, iOS 12 is going to be the most reliable out of the lot. If you’re thinking like we are i’m sure you’re aware this is much needed since Apple products are well known to start falling short after the first year of ownership. Problems such as decreased battery life and crashes become like a common cold, possibly short lived but very annoying

 

Features:

Alongside the previous mentioned bug fixes, iOS 12 is likely to bring some fun changes to the Messages App… For all you lovers of photo filters on Snapchat and Instagram you’ll be happy to hear Apple are picking up on the quirky trend. You’ll now be able to send your much loved filtered faces to your friends and family with Apple products. Unfortunately though, for those of us who haven’t kept up with the regularly updating models we can’t take part in the fun. The new filters feature is only available on the iPhone x and later devices. Don’t panic though there are plenty more exciting features…

AR & VR

If you’re into Augmented Reality (AR) or Virtual Reality (VR) this feature is for you. The new iOS 12 gives developers the ability to create multiplayer AR games. Now for those of you who read that as a jumble of fancy words. Augmented Reality is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. For those previously mentioned Snapchat filter lovers or Pokemon Go fans you’ve experienced AR first hand. Pretty cool right?

Pokemon GO

Restricted usage

One feature that will be available on the new iOS 12 software is likely to cause some controversy, Screen Time. Screen Time is designed to restrict the amount of time you spend on your device. So for those of you who want to restrict the amount of time you spend on your devices or have parents who think you should. You may want to start conquering your addictions with Kylie Jenner’s instagram because you may be limited on time. Before your screen time is limited by the new update why not follow us on social media:

Notifications

Another more exciting and useful feature of the iOS 12 update is Group Notifications. In case the name doesn’t give it away, group notifications is a great way to “group” notifications from the same app. This is great if you’ve just posted a picture on Instagram and get hundreds of likes – yes some people are that popular! Alternatively, those group chats which are constantly taking up screen space while you’re expecting an important message. IOS 12 has you covered by grouping them all together.

Siri Updates

For the more tech savvy among us , the new Siri Shortcuts app and section in Settings is a great way to automate your daily tasks. For example, you might use the Tile app to locate your keys. Siri will suggest adding this as a Shortcut and you’ll just need to say “Find My Keys” next time you lose them!

When is it available?

Are you currently running on iOS 11? After reading this blog are you dying to get your hands on the latest software? All these new features and more will be available very soon, today in fact, so get downloading.

Interested in a new device to test these features out? Check out our blog: Gather Round’ – Apple’s latest announcement, in case you missed it” for the low-down on Apple’s brand new iPhone Xs and XR which were available for pre-order as of Friday (14th September).

iPhone XR

App Developer or Owner: Get in touch today to find out about how to optimise your app.

‘Gather Round’ – Apple’s latest announcement, in case you missed it

September 13, 2018

Yesterday Apple treated us all to a 2-hour, in-depth talk about the release of three new iPhones, as well as two new Apple Watch sizes at their annual launch event in San Francisco.

iPhone Xs

The two new iPhone models mentioned were the Xs and Xs Max. The iPhone Xs is set to replace the company’s 2017 product, the iPhone X. The other, the iPhone Xs Max is a bigger version coming in at a whopping 6.5” screen, the largest screen size ever seen on an iPhone! The smaller of the two has a 5.8” screen – the same as the existing iPhone X. The existing Black & White colours were shown with a new Gold colour device added to the lineup for those of us that like to jazz things up a bit.

New iPhone Xs
The iPhone Xs Max will feature the largest display ever for an iPhone

 

iPhone XR

After revealing other key information about the new products such as performance, battery and camera improvements. Apple revealed a brand-new line to replace the existing iPhone 8 and iPhone 8 Plus – The iPhone XR! This phone, released to be a slightly more reasonable priced product as the iPhone 8 and 8 Plus was for the iPhone X, has a single lens camera with an 6.1” screen and comes in 6 colours: Black, White, Red, Blue, Coral & Yellow.

iPhone XR
The iPhone XR introduces the first Liquid Retina 6.1” display

But what do these new sizes mean for App Store content?

Well, it’s hard to say exactly. Seeing as this was Apple’s hardware announcement.

What we do know is that Apple have now updated App Store Connect to require developers to upload 5.8” screenshots for their apps, with 6.5” screenshots required from March 2019 and onwards.

iPhone XR
5.8” Screenshots will no longer be optional in the App Store

Apple Watch & Other Products

In other exciting news, Apple revealed the biggest redesign to the Apple Watch since it went on sale. As well as a larger watch face, new features like the first publicly available ECG and Haptic Digital Crown were added. The screen also fills more of the Watch face too – in-line with the striking iPhone X line.

Apple also revealed that iOS 12, watchOS 5 and tvOS 12 will all be released on 17th September, with an update to HomePod bringing new features like multiple timers, phone calling & more. Apple’s macOS version 10.14 will be released a week later to consumers on 24th September.

Cost

Here are the base prices for the products revealed by Apple:

iPhone Xs (64GB): £999

iPhone Xs Max (64GB): £1,099

iPhone XR (64GB): £749

Apple Watch 40mm: £399

Apple Watch 44mm: £429

 

If like us you’re willing to take out a second mortgage for the infamous Apple products we will be seeing you on the 24th of September when the iPhone Xs and new Apple Watch models will be released. Or for those of you who need to do a bit more saving and are after more colourful options we will be seeing you on the 26th of October when the iPhone XR is due to hit stores.

Why screenshots matter to ASO

March 13, 2018

Recently Apple extended their screenshot limit from 5 to 10 images. Why do iOS Screenshots matter to you, and how to maximise your ASO impact with them.

Screenshots are a massive part of ASO. They convert users when they find your page. They draw the users eye and showcase what you are about. And when done right, they should pull you through to the next screenshot, and the next, and so forth until you have seen them all.

Our latest blog tells all and answers your pressing questions on the latest update launched by Apple on the 22nd February 2018.
It’s a simple fact, around 15% of users swipe through to the 5th screenshot. That figure will likely drop with each additional screenshot added. The question remains though, Is it worth investing your budget in this feature.

There are a number of things we must remember when considering Screenshots. Take for example an App with a 30 second preview video. This would be the main focal point for the App page, with the next two screenshots being a priority. If there was no Video, the First 3 would be the crucial elements.

This also relates to Apple Search Ads, for when an advert is displayed in the App Store, 3 Vertical screenshots or 1 Landscape screenshot are shown as part of the advert.

The additional screenshots will allow apps to showcase further features to users and in theory this sounds full proof, but realistically, what percent of users would really scroll through to Screenshot 10 before making up their mind? Users react quickly and need to be hooked within 10-15 seconds of landing on your preview page.

Now obviously the quality of screenshots differs massively from App to App, and the quality of them should not be underestimated. The better the quality the screenshots/video, the higher chance you have of converting to a download.

 

Landscape or Horizontal screenshots? Well this depends on your choice, but research shows that around 15% of users look through all 5 Landscapes Screenshots, and 11% look through all 5 Portrait Screenshots.

 

To optimise your screenshots, you need to consider:
• The number of screenshots
How many are needed, should I invest in more than 5?

• The order of them
Ensure your best features are in the first so that users are hooked in from the start

• How they work together
Best screenshots flow to tell a story, they work together to offer the user a journey of what they will have should they download the app

• The features shown
What are the key features of the app that you need to showcase? Don’t waste an important screenshot showing you can unlock with a thumbprint, if that isn’t a key feature to the user

• The style: Portrait or Landscape
What works for one app wont work for the next, play around and A/B test what works best. Portrait allows more messaging, whilst landscape has been shown to have a higher conversion rating.

• The call to action
One of the most important parts of the screenshot process is ensuring the correct messaging reaches the user. Make sure your call to action is clear and concise, and speaks directly to the user about your features.

In summary, it boils down to budget. If your budget is small, concentrate on getting your top 2 to 5 screenshots looking good. If you budget is slightly more flexible, then the additional slots allow you to showcase a little more. Our view is its better to have a set of 5 great screenshots, rather than 10 mediocre ones.

Our agency Redbox Mobile can help further with your creative, ASO and Paid search needs, so please feel free to reach out and discuss your needs. Also, don’t forget our Blackbox platform can get your app in front of the right people with an optimised Search Ads campaign.

MWC Attendees Get $100 FREE to Spend on Blackbox!

February 28, 2018

Do you have an app? If so, do you want to get more downloads? Well then you’re in luck. The team at Redbox Mobile Plc have created a platform known as Blackbox, a machine-learning tool for managing App store paid search campaigns.

Blackbox is sleek, easy to use, feature full platform. We are offering this year’s MWC attendees and exclusive $100 FREE media spend for every new app on the platform. This allows you to fully test out all the features yourself, before committing your own budget, so why not give it a whirl? The Blackbox team are on hand to assist you if you have any set up queries, just email admin@blackbox-platform.com.

Blackbox optimises keywords every 10 minutes and makes 500,000 decisions a day so you don’t have to. We save our clients time and money by running efficient campaigns and helping businesses like yours to get discovered in the App Store. It works by allowing advertisers to bid on relevant keywords, based on your app’s Meta data, and gives everybody a chance to reach the crucial number 1 position and achieve more downloads than ever before.

Of course, you can set up a campaign yourself on Apple Search Ads directly, using the Advanced version, or Basic if you are based in the U.S. Neither has the feature set and A.I that Blackbox does, so unless you are able to employ an army of experts, Blackbox will save you a serious amount of time whilst ensuring your campaign runs at maximum efficiency. Blackbox currently operates on iOS, with Android coming soon, so keep an eye on www.blackbox-platform.com for more information, or to be kept up to date with our news email admin@blackbox-platform.com and ask to be opted into our newsletter.

Want to know how to get started on Blackbox? Simple! We have created a video on the Blackbox homepage that shows you everything you need to know. Or Follow the steps below to be live in less than 2 minutes minutes:

  1. Go to www.blackbox-platform.com
  2. Select your app store territory and app
  3. Click “lets get started”
  4. Sign up with Google or your email & confirm your email address
  5. The campaign will now build for you, pulling in keywords from your metadata, category and competitors.
  6. Select any keywords you wish to boost
  7. Select your CPA Goals and budget
  8. You’re ready to go live! Make sure to check back regularly to see your results

The Blackbox team are on hand to assist you with campaign setup queries and to make optimisation suggestions. We look forward to working with you and wish you every success in the app store!

———

Notes:

Redbox Mobile Plc was founded in February 2013. Redbox is an award winning, global, multi-lingual App Store Optimisation, Apple Search Ads and Google UAC agency that has successfully serviced over 700 apps and brands. We are proud to include The Times, Wall Street Journal, Sky and Redbull in our client portfolio. In June 2017, Redbox Mobile launched the Blackbox Platform, a first of its kind, machine-learning platform for managing App store paid search campaigns. Blackbox optimises towards conversions and is an efficient, scalable and easy to use method of driving more users to your app.

For media enquiries contact: Katharine@blackbox-platform.com

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Android is coming to Blackbox!

February 23, 2018

Do you have an app? If so, do you want to get more downloads? App store paid search is an effective and inexpensive way to increase traffic to your app.

The team at Redbox Mobile Plc have created a platform known as Blackbox, a machine-learning tool for managing your Search Ads campaigns. Blackbox optimises keywords every 10 minutes and makes 500,000 decisions a day so you don’t have to. We save our clients time and run efficient campaigns, helping businesses to get discovered in the App Store.

Blackbox currently operates on iOS, with Android coming soon, so watch this space for more information!

The Blackbox team can’t wait for #MWC2018 next week – we hope to see you there! Come and find us on stand 8.1J16 !

To book a meeting with a member of the Blackbox team, email admin@blackbox-platform.com.

5 Mobile Marketing insights you need to be thinking about in 2018

February 2, 2018

The world of mobile marketing is an ever-changing beast; you need to be ahead of the curve in order to win in this sector. Redbox Mobile plc. is an award winning App Store Optimisation and Paid Search agency. We have come up with a list of our top 5 predictions that will shape app marketing strategies for agencies and brands over the next year. Read on if you’d like to hear about our predictions…

1. Instant apps will open up a new channel for app discovery
As you may know, Google began rolling out Instant Apps last year. Instant Apps allow users to ‘try out’ apps without actually downloading them onto their device. They can be accessed through clicking on a link in a search engine, on social media or within an instant message. The idea is that they will reduce barrier to entry, as users won’t need to worry about using up space on their device. We anticipate Apple will follow suit and offer Instant Apps to IOS customers this year. This is likely to spur on the already buoyant app development industry, so having an app that stands out from the rest has never been more important.

2. Internet of Things
The world we live in is becoming more and more connected, with smart homes, smart health, wearable tech and more. We are addicted to having ultimate control over our lives at the tap of a finger. For example, the ability to instantly find out how many steps we’ve walked today, to turn our heating up via an app before we get home from work or to record our favourite show remotely because we’re going to arrive back late. There are even apps to order a repeat prescription of the medication you are running out of!

Technology is making our modern lives more and more streamlined. Apple watch apps are already booming and will continue to grow, and with the increasing popularity of voice activated digital assistants like Amazon Echo, Apple HomePod or Google Alexa, the face of search is changing. Consumers no longer have to physically go into the app store and search for the latest app, they can ask their device to download it for them. For that reason, compliance with ASO and paid search best practices are more important than ever, as is keeping abreast with the latest algorithm changes. UX is still really important, but it is becoming more a more likely that you will be vying for a machine’s attention, rather than a human’s.

3. Location based services to go mainstream
Location-based services already made headlines in 2017 and their functionality is only set to grow in 2018. We predict the next big breakthrough to be real-time, location-based offers and advertisements. Companies will be able to suggest you shop from a retail store that you’re standing right in front of in real time.

We know that local search heavily impacts how major search engines like Google rank the websites in their index. Mobile device usage continues to grow and traditional desktop usage is declining. The mobile browser is effectively dead, with 90% of time on a mobile device spent in apps. As the number of apps in the app store continues to grow, local references will begin to be used as ranking factors in the app store. We already see this within Search ads, and are able to target our ads to specific cities, e.g. Manchester in the UK app store.

Of course, privacy remains a big concern, especially with upcoming changes to European data protection regulations later this year. When developing location-based apps and services, the consumer must always have a choice on whether or not they reveal their location based on the service they subscribe to.

4. M-Commerce is growing, putting pressure on cyber security to keep up the pace
Digital commerce is no longer restricted to just computers or smartphones. In-app payments across devices continue to grow, with payments from ‘other mobile devices’ expected to increase $1.75 billion this year. Consumers expect frictionless checkout experiences combined with the same level of security across all devices. With the number of cyber attacks and data breaches on the rise last year, mobile security will be a key theme for 2018. We expect to see tighter regulations around app security, which will impact app development trends.

(Image source: crysberry.com)

Cryptocurrencies like Bitcoin are other factors to be thrown into the mobile commerce mix. They have received an increased amount of media attention and as such, mass market interest in these currencies is starting to grow. The appeal of cryptocurrencies lies in increased security they offer, fast secure global transactions and lower transaction fees, when compared to all existing currencies. These benefits could be particularly useful to app owners who have a global user base.

5. In App UX becomes more sophisticated… but data is still king
With the release of the iPhone X and Samsung Galaxy S8, frameless design has become a huge trend. In 2018 we will continue to see an increase in full screen app designs and consumers will become accustomed to more sophisticated mobile experiences which, will continue to drive competition in app development and design.

Of course having a beautifully designed app will increase your likelihood of getting downloads, but as an app marketing agency, Redbox Mobile is particularly interested in a user’s behaviour and engagement in app. This can be viewed though implementation of an SDK. The data your SDK provides enables us to optimise your campaign so that we are targeting your most valuable users. For Search Ads, we have a machine-learning platform known as ‘Blackbox’, which automates the running of Apple Search Ads campaigns, making 500,000 optimisations a day. Blackbox optimises towards conversions and ensures your search ads campaigns run really efficiently.

We hope you enjoyed reading our top 5 Mobile Marketing predictions for the year ahead. To get in touch with a member of the Redbox Mobile team about your app marketing strategy, email admin@blackbox-platform.com.

Blackbox, The Machine Learning based Search Ads Tool

January 19, 2018

So you’ve developed an App and are ready to go to market. What next?

Hopefully you’ve invested some time into App Store Optimisation, this will aid your next step.

Paid search comes in many forms, at Blackbox we concentrate on Apple Search Ads right now, with more coming. Apple Search Ads Is the ability to advertise your App at the top of the app store, for selected keywords. It gives everybody a chance to reach the crucial number 1 position.

Blackbox superchargers Apple Search Ads to ensure you get the cheapest cost and the highest downloads for your budget. It is a machine learning based, sleek, easy to use and feature full platform. We are even offering $100 free media spend to every new app that comes on the platform! This allows you to fully test out all the features yourself, before committing any of your own budget.

Of course, you can set up a campaign yourself on Apple Search Ads directly, using the Advanced version, or Basic if you are based in the U.S. Neither has the feature set and A.I that Blackbox does, so unless you are able to employ an army of experts to make 500,000 tweaks and changes every day, Blackbox will save you a serious amount of time, whilst ensuring your campaign runs at maximum efficiency!

How do I get started? Simple! We have created a video on the Blackbox homepage that shows you everything you need to know. Or Follow the steps below to be live in minutes:

  1. Go to www.blackbox-platform.com
  2. Select your app store territory and app
  3. Click “lets get started”
  4. Sign up with Google or your email & confirm your email address
  5. The campaign will now build for you, pulling in keywords from your metadata, category and competitors.
  6. Select any keywords you wish to boost
  7. Select your CPA Goals and budget
  8. You’re ready to go live! Make sure to check back regularly to see your results

The Blackbox team are on hand to assist you with campaign setup queries and to make optimisation suggestions. To get in touch, email admin@blackbox-platform.com.

Search Ads Expand to Mexico, Switzerland and Canada: First Week Observations

November 6, 2017

Apple has recently expanded the Storefronts that are eligible for Search Ads. Apple Search Ads first launched just over a year ago and was originally only live in the United States, but Search Ads is now available in Australia, New Zealand, United Kingdom, Canada, Mexico, Switzerland as well as the United States. The addition of Mexico, Switzerland and Canada on 17th October 2017, was the first expansion, by Apple, outside of App Store territories in which English is the dominant language; and, therefore, this development presented a novel challenge for Apple App Store app advertising.

Read More

Apple Search Ads is Expanding: Hello Canada, Switzerland and Mexico!

October 17, 2017

Search Ads is expanding to Canada, Mexico and Switzerland; Apple Search Ads will go live in these new territories on 17th October at 10 a.m. PDT (that’s 18:00 p.m. BST, later today!). Apple Search Ads allows developers and marketers to promote an app at the top of the iOS App Store search results, easily and efficiently. And, with more than 65% of all app downloads coming directly from App Store searches, Search Ads provides a great opportunity to direct relevant customers to your app.

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How and When to React to High CPAs in Apple Search Ads

October 11, 2017

The Average Cost-Per-Acquisition (CPA) is, arguably, the most important Key Performance Indicator (KPI) available to view on the Search Ads platform. CPAs can be very revealing of campaign performance and high CPAs are often reflective of inefficient campaigns.

Read More

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