CEO Rory Mudie talks ASO and Search Ads at SMX.
Apple has just announced big changes coming to the App Store at their annual Apple Worldwide Developers Conference. The changes are due to happen in the Autumn, with the iOS 11 update.
Redbox Mobile will be demonstrating its next generation App Store Optimization delivery
Redbox Mobile PLC, the global leader in app ecosystems and ASO in the commercial and mobile markets, has announced that it will be demonstrating its next generation App Store Optimization strategies – ASO Plus – for delivering the best enhanced ASO to complement iOS 10, combining its Search Ads function with existing organic search optimization.
Redbox Mobile PLC, the global leader in app acquisition and App Store Optimization in the commercial and mobile markets, has announced that it will be demonstrating its next generation App Store Optimization strategy – ASO Plus – for delivering the best enhanced ASO to complement iOS 10, combining Apple’s Search Ads function with existing organic search optimization.
Since its anticipated announcement back in June at WWDC, Apple Search Ads has finally been launched. App developers and app marketers who have signed up and set their ad campaigns will now see them inside the US App Store.
For a limited time only Apple will also be giving advertisers a $100 credit for signing up to Search Ads.
WHY USE SEARCH ADS
WHAT IS ASO
As the number of apps in the App Stores has grown, the chance of being found has dramatically dropped. App marketers have realised the importance of being able to find an app and thus started trying to improve app rankings, which has led to the creation of App Store Optimization.
In simple terms App Store Optimization or ASO is
Churn rate is the number of customers or subscribers who stop using an app during a given time period, app churn impacts user acquisition and lifetime value.
There are many factors, which make users stick with an app, such as, a bug free experience, a great UI or simply a unique service. Most developers want customers to become loyal users, the challenge is how to know what customers are feeling and how to establish accountability for the customer experience.
NPS or Net Promoter Score is a metric, used widely to measure customer satisfaction, and acts as a leading indicator of growth. If your apps NPS is higher than those of your competitors, you will likely outperform them.
Spearheading App Store Optimization within China’s iOS store, at Redbox Mobile PLC we are already positioning our clients ahead of the curve, empowering both Chinese and international brands to increase their app downloads and revenues through organic means of App Store Optimization. At the same time giving consumers the right apps – and the best choice of apps – to fulfil his or her own needs.
The exciting augmented reality game has got users out and about searching for and battling Pokémon, including the elusive Pikachu.
Developed by Niantic Labs, in conjunction with Nintendo and The Pokémon Co., Pokémon Go has become an immediate hit and the biggest ever game in the US. The mobile app is currently the top downloaded free app in both Apple and Android stores and is continuing to grow at an unprecedented rate.
Held across four halls at the Shanghai New International Exhibition Centre (SNIEC), the 2016 Mobile World Congress Shanghai hosted nearly 550 exhibitors, including 18 pavilions and attracted around 60,000 visitors over the 3 days.
The Mobile World Congress Shanghai exhibition was a truly international